Heming Gong
Biographic Data
| ID | 4470354 |
|---|---|
| NAME | Heming Gong |
| GIVEN NAMES | Heming |
| FAMILY NAME | Gong |
| SIGNATURE | GONG H |
| AFFILIATIONS | China University of Mining and Technology |
| ORCID | 0000-0002-3731-907X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Protecting Beneficiary Privacy While Enhancing Donation Effectiveness
Protecting beneficiaries’ privacy in fundraising has become a common practice in real-world charitable campaigns. However, empirical research directly examining how such privacy protection influences individuals’ donation behavior remains unexplored. This research compares different face anonymization techniques (partial-face and full-face anonymization) with no anonymization on donation amount, and explores the mediating roles of empathy and cre…
The dual nature of arrogance
Arrogance is common and aversive in social interactions, yet its psychological structure has received limited attention. In this research, we propose two domains of arrogance—approach-oriented and avoidance-oriented—and provide support for the theoretical distinction between these two domains through two studies. In Study 1, we establish an initial scale through content validity and identify eight first-order arrogance factors through exploratory…
Eyes full of stories
While the portrayal of recipients in charitable advertisements prevails in practice and has garnered research attention, there remains a lack of investigation into the impact of recipients’ gazes. This research focuses on two forms of gaze—direct gaze and averted gaze—in charitable advertisements, aiming to explore the interaction effects between gazes, narratives (first-person and third-person perspectives), and urgency of causes in these advert…
Portraying One or Many
Numerous studies support the identifiable victim effect that donors prefer a single and identifiable beneficiary over multiple and unidentifiable beneficiaries. However, there is little understanding of how presenting pictures of single versus multiple beneficiaries interacts with donors’ traits. This research focuses on donors’ sense of power and explores its impact on the comparative effects of presenting different numbers of beneficiaries. We …
Portraying One or Many
Numerous studies support the identifiable victim effect that donors prefer a single and identifiable beneficiary over multiple and unidentifiable beneficiaries. However, there is little understanding of how presenting pictures of single versus multiple beneficiaries interacts with donors’ traits. This research focuses on donors’ sense of power and explores its impact on the comparative effects of presenting different numbers of beneficiaries. We …
The dual nature of arrogance
Arrogance is common and aversive in social interactions, yet its psychological structure has received limited attention. In this research, we propose two domains of arrogance—approach-oriented and avoidance-oriented—and provide support for the theoretical distinction between these two domains through two studies. In Study 1, we establish an initial scale through content validity and identify eight first-order arrogance factors through exploratory…
Eyes full of stories
While the portrayal of recipients in charitable advertisements prevails in practice and has garnered research attention, there remains a lack of investigation into the impact of recipients’ gazes. This research focuses on two forms of gaze—direct gaze and averted gaze—in charitable advertisements, aiming to explore the interaction effects between gazes, narratives (first-person and third-person perspectives), and urgency of causes in these advert…
Portraying One or Many
Numerous studies support the identifiable victim effect that donors prefer a single and identifiable beneficiary over multiple and unidentifiable beneficiaries. However, there is little understanding of how presenting pictures of single versus multiple beneficiaries interacts with donors’ traits. This research focuses on donors’ sense of power and explores its impact on the comparative effects of presenting different numbers of beneficiaries. We …
Protecting Beneficiary Privacy While Enhancing Donation Effectiveness
Protecting beneficiaries’ privacy in fundraising has become a common practice in real-world charitable campaigns. However, empirical research directly examining how such privacy protection influences individuals’ donation behavior remains unexplored. This research compares different face anonymization techniques (partial-face and full-face anonymization) with no anonymization on donation amount, and explores the mediating roles of empathy and cre…
Psychology (3 works) · Social Psychology (3 works) · Beneficiary (2 works) · Business (2 works) · Donation (2 works) · Advertising (1 works) · Art (1 works) · Cognitive and psychological constructs research (1 works) · Cognitive science (1 works) · Computer Science (1 works)