Shiny Angel
Biographic Data
| ID | 4471396 |
|---|---|
| NAME | Shiny Angel |
| GIVEN NAMES | Shiny |
| FAMILY NAME | Angel |
| SIGNATURE | ANGEL S |
| AFFILIATIONS | Central University of Tamil Nadu |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Gender discourse and femadvertising in India
Ad Campaigns for Change
Advertising is a potent tool for shaping societal perspectives. India has witnessed a significant transition from traditional gender stereotypes to pro-female approach in advertising in recent years. These advertisements advocating gender equality possess the potential to capture consumers by emphasising the vital role of women across diverse life domains.While television commercials are primarily meant to promote products, they increasingly port…
Selfie Syndrome
The study explores the selfie-taking behavioural pattern and the relationship between selfitis (obsessive–compulsive desire to take selfies and post them on social media) and narcissism. A cross-sectional survey was conducted among young Indian social media users aged between 18 and 30 years selected through referral sampling technique. The Selfitis Behaviour Scale was used to measure the level of selfitis, and the NPI-16 scale to measure narciss…
No prominent works on this page.
Ad Campaigns for Change
Advertising is a potent tool for shaping societal perspectives. India has witnessed a significant transition from traditional gender stereotypes to pro-female approach in advertising in recent years. These advertisements advocating gender equality possess the potential to capture consumers by emphasising the vital role of women across diverse life domains.While television commercials are primarily meant to promote products, they increasingly port…
Selfie Syndrome
The study explores the selfie-taking behavioural pattern and the relationship between selfitis (obsessive–compulsive desire to take selfies and post them on social media) and narcissism. A cross-sectional survey was conducted among young Indian social media users aged between 18 and 30 years selected through referral sampling technique. The Selfitis Behaviour Scale was used to measure the level of selfitis, and the NPI-16 scale to measure narciss…
Gender discourse and femadvertising in India
Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Games and Media (2 works) · Media, Gender, and Advertising (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 works) · Business (1 works) · Civil discourse (1 works) · Computer Science (1 works) · Critical discourse analysis (1 works)