Gender discourse and femadvertising in India
A multi-modal discourse analysis
Bibliographic Data
| ID | 6460294 |
|---|---|
| Authors | Shiny Angel (Central University of Tamil Nadu, corresponding author), Radha Bathran (Central University of Tamil Nadu), Manash Pratim Goswami (0000-0002-1661-2015, North Eastern Hill University) |
| Year | 2025 |
| Volume | 114 |
| Pages | 103204-103204 |
| Publication date | 2025-10-16 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Women s Studies International Forum (JOURNAL) |
| Journal identifiers | ISSN: 0277-5395 • E-ISSN: 1879-243X |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.wsif.2025.103204 |
| OpenAlex | W4415259900 |
| Language | EN |
| References cited | 21 |
Civil discourse · Critical discourse analysis · Discourse analysis · Domain of discourse · Public discourse · Consumer Behavior in Brand Consumption and Identification · Gender, Feminism, and Media · Media, Gender, and Advertising
Representing Gender Equality through Advertisements from the Electronic Media
The generational cohort analysis of empowerment and woman’s portrayals in femvertising
Postfeminist media culture
Multimodal narrativity in a Pakistani TV advertisement
Critical Discourse Analysis
Men and Women in Indian Magazine Advertisements
Mobilities I
Femvertising as a media strategy to increase self-esteem of adolescents
Wife/mother/daughter-in-law
Ads, Fads, and Consumer Culture
The New Mobilities Paradigm
Contemporary Indian Feminism
| Citation velocity | historical |
|---|---|
| Highly cited | No |