Manash Pratim Goswami
Biographic Data
| ID | 4471398 |
|---|---|
| NAME | Manash Pratim Goswami |
| GIVEN NAMES | Manash Pratim |
| FAMILY NAME | Goswami |
| SIGNATURE | GOSWAMI M P |
| AFFILIATIONS | Central University of Tamil Nadu |
| ORCID | 0000-0002-1661-2015 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Gender discourse and femadvertising in India
Ad Campaigns for Change
Advertising is a potent tool for shaping societal perspectives. India has witnessed a significant transition from traditional gender stereotypes to pro-female approach in advertising in recent years. These advertisements advocating gender equality possess the potential to capture consumers by emphasising the vital role of women across diverse life domains.While television commercials are primarily meant to promote products, they increasingly port…
Selfie Syndrome
The study explores the selfie-taking behavioural pattern and the relationship between selfitis (obsessive–compulsive desire to take selfies and post them on social media) and narcissism. A cross-sectional survey was conducted among young Indian social media users aged between 18 and 30 years selected through referral sampling technique. The Selfitis Behaviour Scale was used to measure the level of selfitis, and the NPI-16 scale to measure narciss…
Exploring the correlates of Facebook addiction and its impact on academic performance among youths of Tripura
Growing incidences of Facebook addiction or problematic Facebook use are fast becoming a matter of concern in the Western countries. The popularity of social networking sites is increasing in India as well, circumventing the barriers of age, gender, and place of residence. The rapid dispersal of Facebook is of particular concern as it has given rise to a new phenomenon termed as Facebook addiction, particularly among the students and youths. Litt…
Tribal Folklore to Aesthetic and Religious Painting
Dark Humour in Moving Frames
The present study delves into the portrayal of dark humour in the Hindi films produced in Mumbai, popularly known as Bollywood films. The dark humour films of Bollywood mainly focus on prevalent social issues such as violence in the underworld, corruption, prostitution, and persistent poverty in India, while socially conscious Bollywood films have often sentimentalised these issues by depicting impoverished individuals as virtuous and hardworking…
Awareness, media, and mitigation actions for climate change
Scientific research has revealed that global warming is getting irreversible with the passage of time and it is largely a human-induced phenomenon. India is one of the top three emitters of carbon dioxide in the world. However, the general public in India is unaware of what actually causes anthropogenic (human-induced) climate change. This study is undertaken to assess the level of climate change awareness and willingness to adopt mitigation acti…
Tamil Songs of Mourning
Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis
Since the outbreak of COVID-19 and the consequent national lockdown, the usage of over the top (OTT) platforms has significantly increased in India. The growing popularity of video streaming has made a substantial impact on the traditional TV channels during pandemic times. The purpose of this study is to examine the competition, coexistence and competitive superiority of OTT and TV in providing consumer satisfaction. The study adopted the niche …
Migrants, miseries, and media
India is facing the threat of COVID-19, and one of the most affected sections during this unfortunate situation is the enormous population of migrant workers working in various parts of the country. In the present study, all the news reports on migrant workers' issues published during the first three lockdowns in three leading Indian-English dailies, The Times of India, The Hindu, and The Hindustan Times, are selected for analysis. A purposive sa…
No prominent works on this page.
Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis
Since the outbreak of COVID-19 and the consequent national lockdown, the usage of over the top (OTT) platforms has significantly increased in India. The growing popularity of video streaming has made a substantial impact on the traditional TV channels during pandemic times. The purpose of this study is to examine the competition, coexistence and competitive superiority of OTT and TV in providing consumer satisfaction. The study adopted the niche …
Migrants, miseries, and media
India is facing the threat of COVID-19, and one of the most affected sections during this unfortunate situation is the enormous population of migrant workers working in various parts of the country. In the present study, all the news reports on migrant workers' issues published during the first three lockdowns in three leading Indian-English dailies, The Times of India, The Hindu, and The Hindustan Times, are selected for analysis. A purposive sa…
Tamil Songs of Mourning
Awareness, media, and mitigation actions for climate change
Scientific research has revealed that global warming is getting irreversible with the passage of time and it is largely a human-induced phenomenon. India is one of the top three emitters of carbon dioxide in the world. However, the general public in India is unaware of what actually causes anthropogenic (human-induced) climate change. This study is undertaken to assess the level of climate change awareness and willingness to adopt mitigation acti…
Ad Campaigns for Change
Advertising is a potent tool for shaping societal perspectives. India has witnessed a significant transition from traditional gender stereotypes to pro-female approach in advertising in recent years. These advertisements advocating gender equality possess the potential to capture consumers by emphasising the vital role of women across diverse life domains.While television commercials are primarily meant to promote products, they increasingly port…
Selfie Syndrome
The study explores the selfie-taking behavioural pattern and the relationship between selfitis (obsessive–compulsive desire to take selfies and post them on social media) and narcissism. A cross-sectional survey was conducted among young Indian social media users aged between 18 and 30 years selected through referral sampling technique. The Selfitis Behaviour Scale was used to measure the level of selfitis, and the NPI-16 scale to measure narciss…
Exploring the correlates of Facebook addiction and its impact on academic performance among youths of Tripura
Growing incidences of Facebook addiction or problematic Facebook use are fast becoming a matter of concern in the Western countries. The popularity of social networking sites is increasing in India as well, circumventing the barriers of age, gender, and place of residence. The rapid dispersal of Facebook is of particular concern as it has given rise to a new phenomenon termed as Facebook addiction, particularly among the students and youths. Litt…
Tribal Folklore to Aesthetic and Religious Painting
Dark Humour in Moving Frames
The present study delves into the portrayal of dark humour in the Hindi films produced in Mumbai, popularly known as Bollywood films. The dark humour films of Bollywood mainly focus on prevalent social issues such as violence in the underworld, corruption, prostitution, and persistent poverty in India, while socially conscious Bollywood films have often sentimentalised these issues by depicting impoverished individuals as virtuous and hardworking…
Gender discourse and femadvertising in India
Sociology (6 works) · Psychology (4 works) · Social Psychology (4 works) · Advertising (3 works) · Art (3 works) · Business (3 works) · Computer Science (3 works) · Literature (3 works) · Cinema and Media Studies (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)