Leslie B Snyder
Biographic Data
| ID | 4514107 |
|---|---|
| NAME | Leslie B Snyder |
| GIVEN NAMES | Leslie B |
| FAMILY NAME | Snyder |
| SIGNATURE | SNYDER L B |
| AFFILIATIONS | University of Connecticut |
| VERIFIED | No |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 26 |
| WORKS AS AUTHOR | 16 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 2 |
The Impact of Mass Media‐Delivered Family Planning Campaigns in Low‐ and Middle‐Income Countries
Effective family planning methods are shown to save lives, contribute to gender equality, and boost economic development. Mass media communication campaigns in low‐ and middle‐income countries have been effective in increasing contraceptive use, although the strategies that increase the likelihood of success are unclear. The present study uses meta‐analyses to uncover the average effect of media campaigns on family planning behaviors in low‐ and …
Needing to know about the crisis back home
Negative Advertising Effects on Presidential Support Ratings During the 2012 Election
In a literature where different research approaches generate inconsistent effects, we examine negative TV advertising effects on public support ratings of presidential candidates over time. Weekly national advertising and poll data from 2011 and 2012 were analyzed via (a) pooled time series analysis with growth curve modeling and (b) individual time serial dependency analysis with autoregressive integrated moving average. Study results support a …
Does Evaluation Design Impact Communication Campaign Effect Size? A Meta-Analysis
To examine how methodological choices and artifacts of evaluations influence the estimated effect size of media campaigns on health behavior, we meta-analyzed 44 mediated health campaigns. Effect sizes were largest when the posttest evaluation occurred close to the end of the campaign and utilized a one-group partition-by-exposure design. Use of a self-selected sample and greater sample attrition biased the results by inflating effect sizes. Impr…
Building Xperience
“Xperience” is an innovative alcohol and drug prevention program that has adopted a multilevel, community‐based strategy to promote drug‐and‐alcohol free social activities, venues and norms among urban youth ages 14–20. The intervention aims to strengthen protective factors and reduce risk factors for alcohol and other substance use among high school age youth by addressing multiple factors at the individual, peer, community and city level. The p…
The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research
This sourcebook provides an introductory treatment of various advanced statistical methods applied to research in the field of communication.
Pathways to posttraumatic growth versus posttraumatic stress
Exposure to trauma can lead to both posttraumatic growth and posttraumatic stress, but little is known about the commonalities and differences in the pathways through which they occur. The authors examined coping and emotional reactions as mediators of the effect of television exposure on both posttraumatic growth and posttraumatic stress in a nationally representative sample of 1,004 U.S. adults approximately 6 weeks after the September 11, 2001…
Health Communication Campaigns and Their Impact on Behavior
The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research
This sourcebook provides an introductory treatment of various advanced statistical methods applied to research in the field of communication
Effects of Alcohol Advertising Exposure on Drinking Among Youth
OBJECTIVE: To test whether alcohol advertising expenditures and the degree of exposure to alcohol advertisements affect alcohol consumption by youth. DESIGN: Longitudinal panel using telephone surveys. SETTING: Households in 24 US media markets, April 1999 to February 2001. PARTICIPANTS: Individuals aged 15 to 26 years were randomly sampled within households and households within media markets. Markets were systematically selected from the top 75…
Thinking and Modeling at Multiple Levels
Journal Article Thinking and Modeling at Multiple Levels: the Potential Contribution of Multilevel Modeling to Communication Theory and Research Get access Michael D. Slater, Michael D. Slater 1School of Communication, The Ohio State University, Columbus, OH 43210 1Michael D. Slater; Search for other works by this author on: Oxford Academic Google Scholar Leslie Snyder, Leslie Snyder 2Department of Communication Sciences, University of Connecticu…
A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States
Technology Transfer Through Cautious Eyes
Journal Article Technology Transfer Through Cautious Eyes Get access Leslie B. Snyder Leslie B. Snyder 1University of Connecticut Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 46, Issue 3, September 1996, Pages 183–192, https://doi.org/10.1111/j.1460-2466.1996.tb01497.x Published: 07 February 2006
Public Issue Priority Formation
A mathematical model was developed to explain the public's issue priority by integrating two processes: media agenda-setting and social interaction. The media agenda-setting component of the model, based in part on cognition theory, states that memories for media coverage decline over time for each individual. Both components are discussed in terms of their ability to sustain the priority among people who previously agreed with the importance of …
Foreign Media and the Desire to Emigrate from Belize
Journal Article Foreign Media and the Desire to Emigrate from Belize Get access Leslie Snyder, Leslie Snyder 1Leslie Snyder is Assistant Professor in the Department of Communication Sciences, University of Connecticut. Search for other works by this author on: Oxford Academic Google Scholar Connie Roser, Connie Roser 2Connie Roser is Assistant Professor in the Department of Communication, University of Denver Search for other works by this author…
Modeling Dynamic Communication Processes With Event History Analysis
Event history analysis can help communication researchers study dynamic communication processes. The technique is appropriate for categorical outcomes situated in time, when a person, relationship, entity, or communication message shifts from one state to another. Data may be collected in panel studies, through recordings of interactions, from written or computer records of when events happened over time, or in a retrospective questionnaire. Usin…
Advertising and Cross-Cultural Convergence in Europe, 1953-89
In response to the global debates about advertising standardization, cultural imperialism, convergence and autonomy, we describe changes in the national and international character of advertising messages in Western Europé during growing economic unification between 1953 and 1989. A content analysis of magazine advertisements in France, West Germany, Great Britain and the Netherlands found an increasing tendency over time to show nationality — do…
Thinking and Modeling at Multiple Levels
Journal Article Thinking and Modeling at Multiple Levels: the Potential Contribution of Multilevel Modeling to Communication Theory and Research Get access Michael D. Slater, Michael D. Slater 1School of Communication, The Ohio State University, Columbus, OH 43210 1Michael D. Slater; Search for other works by this author on: Oxford Academic Google Scholar Leslie Snyder, Leslie Snyder 2Department of Communication Sciences, University of Connecticu…
Negative Advertising Effects on Presidential Support Ratings During the 2012 Election
In a literature where different research approaches generate inconsistent effects, we examine negative TV advertising effects on public support ratings of presidential candidates over time. Weekly national advertising and poll data from 2011 and 2012 were analyzed via (a) pooled time series analysis with growth curve modeling and (b) individual time serial dependency analysis with autoregressive integrated moving average. Study results support a …
Does Evaluation Design Impact Communication Campaign Effect Size? A Meta-Analysis
To examine how methodological choices and artifacts of evaluations influence the estimated effect size of media campaigns on health behavior, we meta-analyzed 44 mediated health campaigns. Effect sizes were largest when the posttest evaluation occurred close to the end of the campaign and utilized a one-group partition-by-exposure design. Use of a self-selected sample and greater sample attrition biased the results by inflating effect sizes. Impr…
The Impact of Mass Media‐Delivered Family Planning Campaigns in Low‐ and Middle‐Income Countries
Effective family planning methods are shown to save lives, contribute to gender equality, and boost economic development. Mass media communication campaigns in low‐ and middle‐income countries have been effective in increasing contraceptive use, although the strategies that increase the likelihood of success are unclear. The present study uses meta‐analyses to uncover the average effect of media campaigns on family planning behaviors in low‐ and …
Building Xperience
“Xperience” is an innovative alcohol and drug prevention program that has adopted a multilevel, community‐based strategy to promote drug‐and‐alcohol free social activities, venues and norms among urban youth ages 14–20. The intervention aims to strengthen protective factors and reduce risk factors for alcohol and other substance use among high school age youth by addressing multiple factors at the individual, peer, community and city level. The p…
Foreign Media and the Desire to Emigrate from Belize
Journal Article Foreign Media and the Desire to Emigrate from Belize Get access Leslie Snyder, Leslie Snyder 1Leslie Snyder is Assistant Professor in the Department of Communication Sciences, University of Connecticut. Search for other works by this author on: Oxford Academic Google Scholar Connie Roser, Connie Roser 2Connie Roser is Assistant Professor in the Department of Communication, University of Denver Search for other works by this author…
Modeling Dynamic Communication Processes With Event History Analysis
Event history analysis can help communication researchers study dynamic communication processes. The technique is appropriate for categorical outcomes situated in time, when a person, relationship, entity, or communication message shifts from one state to another. Data may be collected in panel studies, through recordings of interactions, from written or computer records of when events happened over time, or in a retrospective questionnaire. Usin…
Advertising and Cross-Cultural Convergence in Europe, 1953-89
In response to the global debates about advertising standardization, cultural imperialism, convergence and autonomy, we describe changes in the national and international character of advertising messages in Western Europé during growing economic unification between 1953 and 1989. A content analysis of magazine advertisements in France, West Germany, Great Britain and the Netherlands found an increasing tendency over time to show nationality — do…
Public Issue Priority Formation
A mathematical model was developed to explain the public's issue priority by integrating two processes: media agenda-setting and social interaction. The media agenda-setting component of the model, based in part on cognition theory, states that memories for media coverage decline over time for each individual. Both components are discussed in terms of their ability to sustain the priority among people who previously agreed with the importance of …
Technology Transfer Through Cautious Eyes
Journal Article Technology Transfer Through Cautious Eyes Get access Leslie B. Snyder Leslie B. Snyder 1University of Connecticut Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 46, Issue 3, September 1996, Pages 183–192, https://doi.org/10.1111/j.1460-2466.1996.tb01497.x Published: 07 February 2006
A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States
Effects of Alcohol Advertising Exposure on Drinking Among Youth
OBJECTIVE: To test whether alcohol advertising expenditures and the degree of exposure to alcohol advertisements affect alcohol consumption by youth. DESIGN: Longitudinal panel using telephone surveys. SETTING: Households in 24 US media markets, April 1999 to February 2001. PARTICIPANTS: Individuals aged 15 to 26 years were randomly sampled within households and households within media markets. Markets were systematically selected from the top 75…
Thinking and Modeling at Multiple Levels
Journal Article Thinking and Modeling at Multiple Levels: the Potential Contribution of Multilevel Modeling to Communication Theory and Research Get access Michael D. Slater, Michael D. Slater 1School of Communication, The Ohio State University, Columbus, OH 43210 1Michael D. Slater; Search for other works by this author on: Oxford Academic Google Scholar Leslie Snyder, Leslie Snyder 2Department of Communication Sciences, University of Connecticu…
Health Communication Campaigns and Their Impact on Behavior
The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research
This sourcebook provides an introductory treatment of various advanced statistical methods applied to research in the field of communication
The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research
This sourcebook provides an introductory treatment of various advanced statistical methods applied to research in the field of communication.
Pathways to posttraumatic growth versus posttraumatic stress
Exposure to trauma can lead to both posttraumatic growth and posttraumatic stress, but little is known about the commonalities and differences in the pathways through which they occur. The authors examined coping and emotional reactions as mediators of the effect of television exposure on both posttraumatic growth and posttraumatic stress in a nationally representative sample of 1,004 U.S. adults approximately 6 weeks after the September 11, 2001…
Does Evaluation Design Impact Communication Campaign Effect Size? A Meta-Analysis
To examine how methodological choices and artifacts of evaluations influence the estimated effect size of media campaigns on health behavior, we meta-analyzed 44 mediated health campaigns. Effect sizes were largest when the posttest evaluation occurred close to the end of the campaign and utilized a one-group partition-by-exposure design. Use of a self-selected sample and greater sample attrition biased the results by inflating effect sizes. Impr…
Building Xperience
“Xperience” is an innovative alcohol and drug prevention program that has adopted a multilevel, community‐based strategy to promote drug‐and‐alcohol free social activities, venues and norms among urban youth ages 14–20. The intervention aims to strengthen protective factors and reduce risk factors for alcohol and other substance use among high school age youth by addressing multiple factors at the individual, peer, community and city level. The p…
Negative Advertising Effects on Presidential Support Ratings During the 2012 Election
In a literature where different research approaches generate inconsistent effects, we examine negative TV advertising effects on public support ratings of presidential candidates over time. Weekly national advertising and poll data from 2011 and 2012 were analyzed via (a) pooled time series analysis with growth curve modeling and (b) individual time serial dependency analysis with autoregressive integrated moving average. Study results support a …
Needing to know about the crisis back home
The Impact of Mass Media‐Delivered Family Planning Campaigns in Low‐ and Middle‐Income Countries
Effective family planning methods are shown to save lives, contribute to gender equality, and boost economic development. Mass media communication campaigns in low‐ and middle‐income countries have been effective in increasing contraceptive use, although the strategies that increase the likelihood of success are unclear. The present study uses meta‐analyses to uncover the average effect of media campaigns on family planning behaviors in low‐ and …
Sociology (10 works) · Psychology (9 works) · Computer Science (7 works) · Political science (7 works) · Business (6 works) · Social Psychology (6 works) · Advertising (4 works) · Medicine (4 works) · Economics (3 works) · Media Influence and Health (3 works)