David R Roskos‐ewoldsen
Biographic Data
| ID | 4514109 |
|---|---|
| NAME | David R Roskos‐ewoldsen |
| GIVEN NAMES | David R |
| FAMILY NAME | Roskos‐ewoldsen |
| SIGNATURE | EWOLDSEN D R R |
| AFFILIATIONS | University of Alabama |
| VERIFIED | No |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 67 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 4 |
The Handbook of Communication Science
Applying the Landscape Model to Comprehending Discourse From TV News Stories
The Landscape Model of text comprehension was extended to the comprehension of audiovisual discourse from text and video TV news stories. Concepts from the story were coded for activation after each sequence, creating a matrix of activations that was reduced to a vector of the degree of total activation for each concept. In Study 1, the degree vector correlated well with participants' ratings of how much the sequence made them think of each conce…
The Effectiveness of Brand Placements in the Movies
Product placements within a movie are often treated as a binary variable: either they are present or absent. However, placements can occur at many different levels ranging from a simple background prop to the product being an instrumental part of the story. The influence of 3 different levels of brand placements on explicit and implicit memory for the brand, implicit choice behavior, and attitudes toward the brand were examined. The results confi…
It's About Time
Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behav…
Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance
The Influence of Accessibility of Source Likability on Persuasion
Attitude Accessibility and Persuasion
For a number of reasons, communication scholars have neglected the attitude construct. However, recent research on the cognitive basis of attitudes has thrived. This research suggests that the abandonment of the attitude construct may be premature. A complete understanding of how persuasive messages are processed and the effectiveness of attempts at social influence necessitates a reconsideration of the utility of attitudes. This chapter reviews …
Implicit Theories of Persuasion
This research explores whether individuals have implicit theories of persuasion. The first study sought to understand how persuasive strategies are cognitively represented. Using multidimensional scaling, two dimensions were identified. The first dimension distinguishes the types of tactics used to bring about attitude change. The second dimension differentiated the social acceptability of the persuasive strategies. The second stage of this resea…
Attitudes, Perception, and Attention
On the orienting value of attitudes
Four experiments tested the hypothesis that objects toward which individuals hold attitudes that are highly accessible from memory (i.e., attitude-evoking objects) are more likely to attract attention when presented in a visual display than objects involving less accessible attitudes. In Experiments 1 and 2, Ss were more likely to notice and report such attitude-evoking objects. Experiment 3 yielded evidence of incidental attention; Ss noticed at…
Representativeness and conjoint probability
Illusory correlation in the perception of performance by self or a salient other
On the orienting value of attitudes
Four experiments tested the hypothesis that objects toward which individuals hold attitudes that are highly accessible from memory (i.e., attitude-evoking objects) are more likely to attract attention when presented in a visual display than objects involving less accessible attitudes. In Experiments 1 and 2, Ss were more likely to notice and report such attitude-evoking objects. Experiment 3 yielded evidence of incidental attention; Ss noticed at…
The Influence of Accessibility of Source Likability on Persuasion
Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behav…
Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance
It's About Time
Implicit Theories of Persuasion
This research explores whether individuals have implicit theories of persuasion. The first study sought to understand how persuasive strategies are cognitively represented. Using multidimensional scaling, two dimensions were identified. The first dimension distinguishes the types of tactics used to bring about attitude change. The second dimension differentiated the social acceptability of the persuasive strategies. The second stage of this resea…
Representativeness and conjoint probability
Applying the Landscape Model to Comprehending Discourse From TV News Stories
The Landscape Model of text comprehension was extended to the comprehension of audiovisual discourse from text and video TV news stories. Concepts from the story were coded for activation after each sequence, creating a matrix of activations that was reduced to a vector of the degree of total activation for each concept. In Study 1, the degree vector correlated well with participants' ratings of how much the sequence made them think of each conce…
Illusory correlation in the perception of performance by self or a salient other
Illusory correlation in the perception of performance by self or a salient other
Representativeness and conjoint probability
On the orienting value of attitudes
Four experiments tested the hypothesis that objects toward which individuals hold attitudes that are highly accessible from memory (i.e., attitude-evoking objects) are more likely to attract attention when presented in a visual display than objects involving less accessible attitudes. In Experiments 1 and 2, Ss were more likely to notice and report such attitude-evoking objects. Experiment 3 yielded evidence of incidental attention; Ss noticed at…
Attitudes, Perception, and Attention
Attitude Accessibility and Persuasion
For a number of reasons, communication scholars have neglected the attitude construct. However, recent research on the cognitive basis of attitudes has thrived. This research suggests that the abandonment of the attitude construct may be premature. A complete understanding of how persuasive messages are processed and the effectiveness of attempts at social influence necessitates a reconsideration of the utility of attitudes. This chapter reviews …
Implicit Theories of Persuasion
This research explores whether individuals have implicit theories of persuasion. The first study sought to understand how persuasive strategies are cognitively represented. Using multidimensional scaling, two dimensions were identified. The first dimension distinguishes the types of tactics used to bring about attitude change. The second dimension differentiated the social acceptability of the persuasive strategies. The second stage of this resea…
The Influence of Accessibility of Source Likability on Persuasion
Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance
Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behav…
The Effectiveness of Brand Placements in the Movies
Product placements within a movie are often treated as a binary variable: either they are present or absent. However, placements can occur at many different levels ranging from a simple background prop to the product being an instrumental part of the story. The influence of 3 different levels of brand placements on explicit and implicit memory for the brand, implicit choice behavior, and attitudes toward the brand were examined. The results confi…
It's About Time
Applying the Landscape Model to Comprehending Discourse From TV News Stories
The Landscape Model of text comprehension was extended to the comprehension of audiovisual discourse from text and video TV news stories. Concepts from the story were coded for activation after each sequence, creating a matrix of activations that was reduced to a vector of the degree of total activation for each concept. In Study 1, the degree vector correlated well with participants' ratings of how much the sequence made them think of each conce…
The Handbook of Communication Science
Psychology (12 works) · Social Psychology (9 works) · Cognitive psychology (7 works) · Social and Intergroup Psychology (6 works) · Social Psychology (6 works) · Media Influence and Health (5 works) · Computer Science (4 works) · Cognition (3 works) · Mathematics (3 works) · Persuasion (3 works)