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Implicit Theories of Persuasion

Bibliographic Data

ID2269790
AuthorsDavid R Roskos-Ewoldsen, David R Roskos‐ewoldsen (Indiana University, corresponding author)
Year1997
Volume24
Issue1
Pages31-63
Publication date1997-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHuman Communication Research (JOURNAL)
Journal identifiersISSN: 0360-3989 • E-ISSN: 1468-2958
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1468-2958.1997.tb00586.x
OpenAlexW2152508857
LanguageEN
Citations received11
References cited41

This research explores whether individuals have implicit theories of persuasion. The first study sought to understand how persuasive strategies are cognitively represented. Using multidimensional scaling, two dimensions were identified. The first dimension distinguishes the types of tactics used to bring about attitude change. The second dimension differentiated the social acceptability of the persuasive strategies. The second stage of this research explored the nature of people's implicit theories of persuasion. Experiment 1 demonstrated that implicit theories of persuasion are sensitive to the operation of multiple goals in a situation. Experiment 2 found that implicit theories of persuasion reflect the audience's familiarity with the topic. In Experiment 3, implicit theories were demonstrated to be sensitive to the topic-relevant knowledge of the communicator

Attitude change · Cognitive psychology · Dimension (graph theory · Implicit attitude · Implicit personality theory · Personality · Persuasion · Communication in Education and Healthcare · Media Influence and Health · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works11
Citations per year0,41
Citation span1999 - 2024 (26)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 10

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