Daniel J O'Keefe
Biographic Data
| ID | 4546794 |
|---|---|
| NAME | Daniel J O'Keefe |
| GIVEN NAMES | Daniel J |
| FAMILY NAME | O'Keefe |
| SIGNATURE | KEEFE D J O |
| AFFILIATIONS | Northwestern University |
| VERIFIED | No |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 92 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1979 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 5 |
Persuasion and Social Influence
Because persuasion is a common function of communication, it has been a subject of longstanding research attention. A number of different theoretical approaches have helped illuminate persuasion, including social judgment theory, the elaboration likelihood model, reasoned action theory, and cognitive dissonance theory. And research has yielded insights about how various factors influence persuasive outcomes, including communicator characteristics…
The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review
A meta-analytic review of 53 studies (N = 9,145) finds that in messages aimed at encouraging disease detection behaviors, loss-framed appeals (which emphasize the disadvantages of noncompliance with the communicator's recommendation) are only slightly, but statistically significantly, more persuasive than gain-framed appeals (which emphasize the advantages of compliance); the difference corresponds to a correlation of −.04. Loss-framed appeals en…
The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review
A meta-analytic review of 93 studies (N = 21,656) finds that in disease prevention messages, gain-framed appeals, which emphasize the advantages of compliance with the communicator's recommendation, are statistically significantly more persuasive than loss-framed appeals, which emphasize the disadvantages of noncompliance. This difference is quite small (corresponding to r = .03), however, and appears attributable to a relatively large (and stati…
Searching for a Defensible Application of Alpha-Adjustment Tools
Any principle offered to underwrite the imposition of alpha-adjustment procedures must be applied consistently. Hewes (2003) and Tutzauer (2003) propose that alpha adjustment can appropriately be mandated when the set of tests concerns the key claims of a single theory. But consistent application of this reasoning though, commits one to bizarre beliefs and research practices—which suggests that this reasoning does not provide a satisfactory ratio…
Colloquy: Should Familywise Alpha Be Adjusted
Type I error is a risk undertaken whenever significance tests are conducted, and the chances of committing a Type I error increase as the number of significance tests increases. But adjusting the alpha level because of the number of tests conducted in a given study has no principled basis, commits one to absurd beliefs and practices, and reduces statistical power. The practice of requiring or employing such adjustments should be abandoned
A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy
A new explanation is proposed for the accumulated research findings concerning the door-in-the-face (DITF) influence strategy. The explanation treats successful DITF implementations as based on guilt: Refusal of the first request creates guilt, and compliance with the second request reduces guilt. In addition to explaining the known effects of DITF moderator variables, the explanation is consistent with current theoretical and empirical understan…
Reply to Morley
Journal Article Reply to Morley Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1University of Illinois Search for other works by this author on: Oxford Academic Google Scholar Sally Jackson Scott Jacobs Sally Jackson Scott Jacobs 2University of Oklahoma Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 15, Issue 1, September 1988, Pages 148–151, https://doi.org/10.1111/j.1468-2958.1988.…
The Search for Reliable Generalizations About Messages A Comparison of Research Strategies
Two ways of conducting the search for generalizations about messages are considered: Morley's (this volume) proposal that single-message research designs be used, with subsequent meta-analytic summaries, and Jackson and Jacobs's (1983) proposal that multiple-message designs be used, with messages treated as a random factor in the statistical analysis. Jackson and Jacobs's approach is shown to provide a more dependable, efficient, and practical me…
Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication
Journal Article Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1Daniel J. O'Keefe (Ph.D., University of Illinois at Urbana-Champaign, 1976) is an assistant professor of speech communication at the University of Illinois, Urbana, Illinois 61801 Search for other works by this author on: Oxford Academic Google Scholar Howard E. Sypher Howard E. Sypher 2Howar…
The Relationship of Attitudes and Behavior: A Constructivist Analysis
Cognitive Complexity and the Effects of Thought on Attitude Change 1
Subjects varying in cognitive complexity rated 35 six-trait sets according to how much they would like a person who had the qualities listed; then each subject re-read one set, thought about the person described, and wrote an impression of the person and re-rated the person on an evaluative scale. Each subject then completed the same procedures for a second trait set as a same-subjects replication. Contrary to Abraham Tesser's explanation of the …
Ethnomethodology
Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication
Journal Article Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1Daniel J. O'Keefe (Ph.D., University of Illinois at Urbana-Champaign, 1976) is an assistant professor of speech communication at the University of Illinois, Urbana, Illinois 61801 Search for other works by this author on: Oxford Academic Google Scholar Howard E. Sypher Howard E. Sypher 2Howar…
The Search for Reliable Generalizations About Messages A Comparison of Research Strategies
Two ways of conducting the search for generalizations about messages are considered: Morley's (this volume) proposal that single-message research designs be used, with subsequent meta-analytic summaries, and Jackson and Jacobs's (1983) proposal that multiple-message designs be used, with messages treated as a random factor in the statistical analysis. Jackson and Jacobs's approach is shown to provide a more dependable, efficient, and practical me…
Colloquy: Should Familywise Alpha Be Adjusted
Type I error is a risk undertaken whenever significance tests are conducted, and the chances of committing a Type I error increase as the number of significance tests increases. But adjusting the alpha level because of the number of tests conducted in a given study has no principled basis, commits one to absurd beliefs and practices, and reduces statistical power. The practice of requiring or employing such adjustments should be abandoned
Ethnomethodology
A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy
A new explanation is proposed for the accumulated research findings concerning the door-in-the-face (DITF) influence strategy. The explanation treats successful DITF implementations as based on guilt: Refusal of the first request creates guilt, and compliance with the second request reduces guilt. In addition to explaining the known effects of DITF moderator variables, the explanation is consistent with current theoretical and empirical understan…
Reply to Morley
Journal Article Reply to Morley Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1University of Illinois Search for other works by this author on: Oxford Academic Google Scholar Sally Jackson Scott Jacobs Sally Jackson Scott Jacobs 2University of Oklahoma Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 15, Issue 1, September 1988, Pages 148–151, https://doi.org/10.1111/j.1468-2958.1988.…
Ethnomethodology
The Relationship of Attitudes and Behavior: A Constructivist Analysis
Cognitive Complexity and the Effects of Thought on Attitude Change 1
Subjects varying in cognitive complexity rated 35 six-trait sets according to how much they would like a person who had the qualities listed; then each subject re-read one set, thought about the person described, and wrote an impression of the person and re-rated the person on an evaluative scale. Each subject then completed the same procedures for a second trait set as a same-subjects replication. Contrary to Abraham Tesser's explanation of the …
Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication
Journal Article Cognitive Complexity Measures and the Relationship of Cognitive Complexity to Communication Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1Daniel J. O'Keefe (Ph.D., University of Illinois at Urbana-Champaign, 1976) is an assistant professor of speech communication at the University of Illinois, Urbana, Illinois 61801 Search for other works by this author on: Oxford Academic Google Scholar Howard E. Sypher Howard E. Sypher 2Howar…
Reply to Morley
Journal Article Reply to Morley Get access Daniel J. O'Keefe, Daniel J. O'Keefe 1University of Illinois Search for other works by this author on: Oxford Academic Google Scholar Sally Jackson Scott Jacobs Sally Jackson Scott Jacobs 2University of Oklahoma Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 15, Issue 1, September 1988, Pages 148–151, https://doi.org/10.1111/j.1468-2958.1988.…
The Search for Reliable Generalizations About Messages A Comparison of Research Strategies
Two ways of conducting the search for generalizations about messages are considered: Morley's (this volume) proposal that single-message research designs be used, with subsequent meta-analytic summaries, and Jackson and Jacobs's (1983) proposal that multiple-message designs be used, with messages treated as a random factor in the statistical analysis. Jackson and Jacobs's approach is shown to provide a more dependable, efficient, and practical me…
A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy
A new explanation is proposed for the accumulated research findings concerning the door-in-the-face (DITF) influence strategy. The explanation treats successful DITF implementations as based on guilt: Refusal of the first request creates guilt, and compliance with the second request reduces guilt. In addition to explaining the known effects of DITF moderator variables, the explanation is consistent with current theoretical and empirical understan…
Searching for a Defensible Application of Alpha-Adjustment Tools
Any principle offered to underwrite the imposition of alpha-adjustment procedures must be applied consistently. Hewes (2003) and Tutzauer (2003) propose that alpha adjustment can appropriately be mandated when the set of tests concerns the key claims of a single theory. But consistent application of this reasoning though, commits one to bizarre beliefs and research practices—which suggests that this reasoning does not provide a satisfactory ratio…
Colloquy: Should Familywise Alpha Be Adjusted
Type I error is a risk undertaken whenever significance tests are conducted, and the chances of committing a Type I error increase as the number of significance tests increases. But adjusting the alpha level because of the number of tests conducted in a given study has no principled basis, commits one to absurd beliefs and practices, and reduces statistical power. The practice of requiring or employing such adjustments should be abandoned
The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review
A meta-analytic review of 93 studies (N = 21,656) finds that in disease prevention messages, gain-framed appeals, which emphasize the advantages of compliance with the communicator's recommendation, are statistically significantly more persuasive than loss-framed appeals, which emphasize the disadvantages of noncompliance. This difference is quite small (corresponding to r = .03), however, and appears attributable to a relatively large (and stati…
The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review
A meta-analytic review of 53 studies (N = 9,145) finds that in messages aimed at encouraging disease detection behaviors, loss-framed appeals (which emphasize the disadvantages of noncompliance with the communicator's recommendation) are only slightly, but statistically significantly, more persuasive than gain-framed appeals (which emphasize the advantages of compliance); the difference corresponds to a correlation of −.04. Loss-framed appeals en…
Persuasion and Social Influence
Because persuasion is a common function of communication, it has been a subject of longstanding research attention. A number of different theoretical approaches have helped illuminate persuasion, including social judgment theory, the elaboration likelihood model, reasoned action theory, and cognitive dissonance theory. And research has yielded insights about how various factors influence persuasive outcomes, including communicator characteristics…
Psychology (11 works) · Social Psychology (8 works) · Computer Science (5 works) · Social Psychology (5 works) · Social and Intergroup Psychology (4 works) · Sociology (4 works) · Behavioral Health and Interventions (3 works) · Library science (3 works) · Media Influence and Health (3 works) · Persuasion (3 works)