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Jr Carlisle E Moody

Biographic Data

ID4550992
NAMEJr Carlisle E Moody
GIVEN NAMESJr Carlisle E
FAMILY NAMEMoody
SIGNATUREMOODY J C E
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS3
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR1983
LATEST PUBLICATION YEAR1983
H-INDEX1
  • Quality, Price, Advertising, and Published Quality Ratings

    Robert B Archibald, Clyde A Haulman et al.•ARTICLE•Journal of Consumer Research•1983•Cited by: 3

    Economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality, price, and advertising. We investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings

  • Quality, Price, Advertising, and Published Quality Ratings

    Robert B Archibald, Clyde A Haulman et al.•ARTICLE•Journal of Consumer Research•1983•Cited by: 3

    Economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality, price, and advertising. We investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings

  • Quality, Price, Advertising, and Published Quality Ratings

    Robert B Archibald, Clyde A Haulman et al.•ARTICLE•Journal of Consumer Research•1983•Cited by: 3

    Economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality, price, and advertising. We investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings

Advertising (1 works) · Business (1 works) · Consumer Market Behavior and Pricing (1 works) · Digital Platforms and Economics (1 works) · Economic and Environmental Valuation (1 works) · Marketing (1 works) · Marketing (1 works) · Psychology (1 works) · Quality (philosophy) (1 works)

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