Quality, Price, Advertising, and Published Quality Ratings
Bibliographic Data
| ID | 2941108 |
|---|---|
| Authors | Robert B Archibald (0000-0003-0171-9319), Clyde A Haulman, Carlisle E Moody (0000-0002-4567-2279), Jr Carlisle E Moody |
| Year | 1983 |
| Volume | 9 |
| Issue | 4 |
| Pages | 347 |
| Publication date | 1983-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208929 |
| OpenAlex | W2072683070 |
| Language | EN |
| Citations received | 10 |
| References cited | 6 |
Economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality, price, and advertising. We investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings
Advertising · Business · Quality (philosophy) · Consumer Market Behavior and Pricing · Digital Platforms and Economics · Economic and Environmental Valuation · Marketing · Psychology
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| Unique citing works | 10 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 1986 - 2016 (31) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 6 |