Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews
Bibliographic Data
| ID | 12449554 |
|---|---|
| Authors | Lotte M Willemsen (0000-0001-5836-9458, University of Amsterdam, corresponding author), Peter Neijens (University of Amsterdam), Peter C Neijens, Fred Bronner (0000-0002-9440-5695, University of Amsterdam), Jan A De Ridder |
| Year | 2011 |
| Volume | 17 |
| Issue | 1 |
| Pages | 19-38 |
| Publication date | 2011-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Computer-Mediated Communication (JOURNAL) |
| Journal identifiers | ISSN: 1083-6101 • E-ISSN: 1083-6101 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1083-6101.2011.01551.x |
| OpenAlex | W2010844754 |
| Language | EN |
| Citations received | 46 |
| References cited | 62 |
The aim of the present study was to gain a better understanding of the content characteristics that make online consumer reviews a useful source of consumer information. To this end, we content analyzed reviews of experience and search products posted on Amazon.com (N = 400). The insights derived from this content analysis were linked with the proportion of ‘useful’ votes that reviews received from fellow consumers. The results show that content characteristics are paramount to understanding the perceived usefulness of reviews. Specifically, argumentation (density and diversity) served as a significant predictor of perceived usefulness, as did review valence although this latter effect was contingent on the type of product (search or experience) being evaluated in reviews. The presence of expertise claims appeared to be weakly related to the perceived usefulness of reviews. The broader theoretical, methodological and practical implications of these findings are discussed
Argumentation theory · Business · Content (measure theory · Content analysis · Diversity (politics · Epistemology · Product (mathematics · Social science · Sociology · Applied Psychology · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Mathematics · Psychology · Social Psychology · Marketing
Persuasiveness of eWOM Communications
Advances in Advertising Research IX
Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews1
Understanding the determinants of online review helpfulness
Attitude Predictability and Helpfulness in Online Reviews
Influence of cognitive value, interactive behaviour and imprints on consumers’ brand loyalty
The interaction effect of online review language style and product type on consumers’ purchase intentions
Commenting on Brand Posts during a Crisis
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What drives digital hoarding? Understanding the impact of perceived value and the mediating role of security on digital hoarding behavior
Breaking Taboos in Women’s Reproductive Health
Social free sampling
Ewom anatomy of online product reviews
Consumer-generated reviews
How product review voting is influenced by existing votes, consumer involvement, review valence, and review diagnosticity
From Purchasing Exposure to Fostering Engagement
The psychology of online shopping success
Walking the talk about corporate social responsibility communication
Words connecting communities
What Creates Interactivity in Online News Discussions? An Exploratory Analysis of Discussion Factors in User Comments on News Items
Consumers’ Concerns Regarding Product Quality
Understanding Online Consumer Textual Reviews and Rating
Online Reviews, Helpfulness Ratings, and Consumer Attitudes
Communication Processes in Participatory Websites
When Consistency Matters
Quantifying the effects of online review content structures on hotel review helpfulness
When ambiguity destroys online opinions
Gender-Related Differences in Online Comment Sections
What makes a useful online review? Implication for travel product websites
The power of expert identity
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Do consumer critics write differently from professional critics? A genre analysis of online film reviews
Is the Size or the Valence of Proactive Engagement Associated with Purchase Intention? A Case Study of Branded Blogs of Starbucks
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The impact of peer-produced criticism on cultural evaluation
Adapting to social media
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The Ironic Effect of Source Identification on the Perceived Credibility of Online Product Reviewers
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How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
When Online Reviews Meet Hyperdifferentiation
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Attitudes and Attitude Change
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Computer-Mediated Communication
The Measurement of Observer Agreement for Categorical Data
Communication and persuasion
Word-of-Mouth Processes within a Services Purchase Decision Context
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Effects of Online Health Sources on Credibility and Behavioral Intentions
Negativity and extremity biases in impression formation
The Impact of Language Variety and Expertise on Perceptions of Online Political Discussions
The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions
Influence of Product Class on Preference for Shopping on the Internet
Credibility Assessments of Online Health Information
The impact of electronic word‐of‐mouth
Normative and Informational Influences in Online Political Discussions
Information and Consumer Behavior
Attention and weight in person perception
The effects of involvement on responses to argument quantity and quality
Automatic vigilance
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion
An Integrative Framework for Understanding Two-Sided Persuasion
Quality, Price, Advertising, and Published Quality Ratings
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| Unique citing works | 46 |
|---|---|
| Citations per year | 3,29 |
| Citation span | 2012 - 2026 (15) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 46 |