Jr Richard M Sparkman
Datos Biográficos
| ID | 4550993 |
|---|---|
| NOMBRE | Jr Richard M Sparkman |
| NOMBRES | Jr Richard M |
| APELLIDO | Sparkman |
| FIRMA | SPARKMAN J R M |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 3 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1980 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 1980 |
| ÍNDICE H | 1 |
Attribution Theory and Advertising Effectiveness
A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness
Attribution Theory and Advertising Effectiveness
A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness
Attribution Theory and Advertising Effectiveness
A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness
Advertising (1 obras) · Attribution (1 obras) · Business (1 obras) · Experimental Behavioral Economics Studies (1 obras) · Game Theory and Applications (1 obras) · Marketing (1 obras) · Marketing (1 obras) · Opinion Dynamics and Social Influence (1 obras) · Psychology (1 obras) · Social Psychology (1 obras)