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Seunghun Shin

Biographic Data

ID4606212
NAMESeunghun Shin
GIVEN NAMESSeunghun
FAMILY NAMEShin
SIGNATURESHIN S
AFFILIATIONSThe Hong Kong Polytechnic University, Hong Kong
ORCID0000-0001-7022-6732
VERIFIEDYes
TOTAL WORKS13
TOTAL CITATIONS13
AUTHOR COUNT13
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX3
  • Enhancing the Authenticity of Artificial Intelligence (AI)-Designed Souvenirs

    Open Access•Hyunsu Kim, Seunghun Shin et al.•ARTICLE•Journal of Hospitality & Tourism…•2026

    As artificial intelligence (AI) continues to play a growing role in souvenir design, concerns about the authenticity of AI-designed souvenirs remain a challenge in the hospitality and tourism industry. This research investigates the impact of AI-designed souvenirs, particularly focusing on art-infused ones, and on the perceived authenticity of souvenirs and purchase intention. Across two preliminary and four experimental studies, the findings dem…

  • The economic impacts of information and communication technologies in the tourism and hospitality industry: A systematic review of the literature

    Open Access•Michael S Lin, Michael Lin et al.•ARTICLE•Tourism Economics•2025

    Recognizing the pivotal role of information and communication technologies (ICTs) in generating economic benefits within the tourism and hospitality industry, this research aimed to develop a comprehensive understanding of the economic impacts of ICTs through a systematic review of the literature published on this topic since 2000. Synthesizing the information shared in 60 articles, this research presents the methodological approaches and identif…

  • Enotourist satisfaction: A multidimensional approach

    Open Access•Rocío Sánchez Rubio, Juan L Nicolau et al.•ARTICLE•Tourism Economics•2025

    This study aims to analyze the dimensions that determine an enotourist’s experience when (s)he visits wineries. In addition, in a novel approach, this work examines the influence of wine routes on this experience. On the basis of a set of reviews posted by wine tourists on TripAdvisor, Latent Dirichlet Allocation analysis is conducted to identify the dimensions that determine the wine tourism experience. Subsequently, ordinal logistic regression …

  • Transformative Social Innovation: A Propositional Framework for Tourism-Dependent Communities

    Open Access•Minjung Shin, Lisa Cain et al.•ARTICLE•Journal of Hospitality & Tourism…•2025

    Existing hospitality and tourism research has focused on internal stakeholders (e.g., employees) when addressing the social pillar of environmental, social, and governance (ESG) framework, but external stakeholder perspectives remain underexplored. This conceptual paper fills that gap in the literature by developing a propositional framework on strategies to foster hospitality and tourism firms’ social innovation with their key external stakehold…

  • Satiation of generative AI images

    Open Access•Chanho Chung, Seunghun Shin et al.•ARTICLE•Annals of Tourism Research•2025•References: 70

  • Do Repeat Customers Effectively Attract New Customers? Reconsidering Customer Influence Value of Repeat Customers

    Open Access•Seunghun Shin, Hyejo Hailey Shin et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•References: 57

    In the hospitality industry, repeat customers are recognized for their significant contributions, not just because they visit a business again but also because they generate strong word-of-mouth impacts on potential customers’ decisions. However, the quality of repeat customers’ word-of-mouth should be reconsidered for its pivotal role in influencing new customers. This research examines the effectiveness of repeat customers’ word-of-mouth compar…

  • Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

    Open Access•Seunghun Shin, Taekyung Kim et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•References: 64

    This research aims to understand the unique aspects of social media that should be considered by a destination marketing organization (DMO) to create advertisements that attract the interests of tourists on YouTube. It examines the effectiveness of two YouTube-specific practices—native advertising and comment management. Two studies with a multi-method approach examined the effects of such practices on tourists’ perceptions regarding DMOs’ YouTub…

  • Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions

    Open Access•Hyunsu Kim, Kevin Kam Fung So et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•Cited by: 5•References: 73

    Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to examine how AI will change the future of the hospitality and tourism industry. By integrating multiple data sources (i.e., practitioner literature, research literature, and expert opinions), we suggest three trends constituting opportunities and challenges (AI applications in different business sectors, primary AI functions, emerging AI topics), thr…

  • Effect of franchising on the reliability of financial analysts’ earnings forecasts: Evidence from publicly traded US restaurant firms

    Open Access•Jaehee Gim, Seunghun Shin et al.•ARTICLE•Tourism Economics•2024

    Unlike institutional investors, who have expertise in collecting and analyzing firm information to predict firms’ future performance, individual investors have a limited ability to conduct this task. Therefore, individual investors are known to commonly rely on financial analysts’ earnings forecasts, which are freely available to them. However, as demonstrated by numerous studies, financial analysts’ forecasts are not always accurate and free fro…

  • Effect of ChatGPT's Answering Style on Users ' Acceptance in a Trip Planning Context

    Open Access•Jungkeun Kim, Seunghun Shin et al.•ARTICLE•International Journal of Tourism…•2024

    This research examines the effect of the answering style of ChatGPT on users' acceptance in a trip planning context, where ChatGPT recommends a list of destinations. Focusing on two style factors (information structure: destinations are listed vs. explained; communication style: opening and ending remarks are present vs. absent), we examined how travelers' acceptance of ChatGPT ' s recommendation varied with its answering style based on the “Comp…

  • The Emergence of Virtual Experiences in the Sharing Economy

    Open Access•Yoohee Hwang, Seunghun Shin et al.•ARTICLE•Journal of Hospitality & Tourism…•2024

    Virtual travel experiences are increasing in various online platforms. In peer-to-peer platforms, people can even sell and buy virtual experiences (e.g., touring attractions virtually and personalizing trip itineraries). With a fresh theoretical lens of Touchpoints, Context, and Qualities of customer experience design, this study unpacks important attributes of virtual experiences in the sharing economy. Using a multi-method approach, this study …

  • Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction: Applying an aspect extraction approach to online reviews

    Open Access•Seunghun Shin, Juan L Nicolau•ARTICLE•Tourism Management•2022•Cited by: 5•References: 7

  • The tourism effect of President Trump's participation on Twitter

    Open Access•Juan L Nicolau, Abhinav Sharma et al.•ARTICLE•Tourism Management•2020•Cited by: 3•References: 40

  • Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions

    Open Access•Hyunsu Kim, Kevin Kam Fung So et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•Cited by: 5•References: 73

    Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to examine how AI will change the future of the hospitality and tourism industry. By integrating multiple data sources (i.e., practitioner literature, research literature, and expert opinions), we suggest three trends constituting opportunities and challenges (AI applications in different business sectors, primary AI functions, emerging AI topics), thr…

  • Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction: Applying an aspect extraction approach to online reviews

    Open Access•Seunghun Shin, Juan L Nicolau•ARTICLE•Tourism Management•2022•Cited by: 5•References: 7

  • The tourism effect of President Trump's participation on Twitter

    Open Access•Juan L Nicolau, Abhinav Sharma et al.•ARTICLE•Tourism Management•2020•Cited by: 3•References: 40

  • The tourism effect of President Trump's participation on Twitter

    Open Access•Juan L Nicolau, Abhinav Sharma et al.•ARTICLE•Tourism Management•2020•Cited by: 3•References: 40

  • Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction: Applying an aspect extraction approach to online reviews

    Open Access•Seunghun Shin, Juan L Nicolau•ARTICLE•Tourism Management•2022•Cited by: 5•References: 7

  • Effect of franchising on the reliability of financial analysts’ earnings forecasts: Evidence from publicly traded US restaurant firms

    Open Access•Jaehee Gim, Seunghun Shin et al.•ARTICLE•Tourism Economics•2024

    Unlike institutional investors, who have expertise in collecting and analyzing firm information to predict firms’ future performance, individual investors have a limited ability to conduct this task. Therefore, individual investors are known to commonly rely on financial analysts’ earnings forecasts, which are freely available to them. However, as demonstrated by numerous studies, financial analysts’ forecasts are not always accurate and free fro…

  • Effect of ChatGPT's Answering Style on Users ' Acceptance in a Trip Planning Context

    Open Access•Jungkeun Kim, Seunghun Shin et al.•ARTICLE•International Journal of Tourism…•2024

    This research examines the effect of the answering style of ChatGPT on users' acceptance in a trip planning context, where ChatGPT recommends a list of destinations. Focusing on two style factors (information structure: destinations are listed vs. explained; communication style: opening and ending remarks are present vs. absent), we examined how travelers' acceptance of ChatGPT ' s recommendation varied with its answering style based on the “Comp…

  • The Emergence of Virtual Experiences in the Sharing Economy

    Open Access•Yoohee Hwang, Seunghun Shin et al.•ARTICLE•Journal of Hospitality & Tourism…•2024

    Virtual travel experiences are increasing in various online platforms. In peer-to-peer platforms, people can even sell and buy virtual experiences (e.g., touring attractions virtually and personalizing trip itineraries). With a fresh theoretical lens of Touchpoints, Context, and Qualities of customer experience design, this study unpacks important attributes of virtual experiences in the sharing economy. Using a multi-method approach, this study …

  • The economic impacts of information and communication technologies in the tourism and hospitality industry: A systematic review of the literature

    Open Access•Michael S Lin, Michael Lin et al.•ARTICLE•Tourism Economics•2025

    Recognizing the pivotal role of information and communication technologies (ICTs) in generating economic benefits within the tourism and hospitality industry, this research aimed to develop a comprehensive understanding of the economic impacts of ICTs through a systematic review of the literature published on this topic since 2000. Synthesizing the information shared in 60 articles, this research presents the methodological approaches and identif…

  • Enotourist satisfaction: A multidimensional approach

    Open Access•Rocío Sánchez Rubio, Juan L Nicolau et al.•ARTICLE•Tourism Economics•2025

    This study aims to analyze the dimensions that determine an enotourist’s experience when (s)he visits wineries. In addition, in a novel approach, this work examines the influence of wine routes on this experience. On the basis of a set of reviews posted by wine tourists on TripAdvisor, Latent Dirichlet Allocation analysis is conducted to identify the dimensions that determine the wine tourism experience. Subsequently, ordinal logistic regression …

  • Transformative Social Innovation: A Propositional Framework for Tourism-Dependent Communities

    Open Access•Minjung Shin, Lisa Cain et al.•ARTICLE•Journal of Hospitality & Tourism…•2025

    Existing hospitality and tourism research has focused on internal stakeholders (e.g., employees) when addressing the social pillar of environmental, social, and governance (ESG) framework, but external stakeholder perspectives remain underexplored. This conceptual paper fills that gap in the literature by developing a propositional framework on strategies to foster hospitality and tourism firms’ social innovation with their key external stakehold…

  • Satiation of generative AI images

    Open Access•Chanho Chung, Seunghun Shin et al.•ARTICLE•Annals of Tourism Research•2025•References: 70

  • Do Repeat Customers Effectively Attract New Customers? Reconsidering Customer Influence Value of Repeat Customers

    Open Access•Seunghun Shin, Hyejo Hailey Shin et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•References: 57

    In the hospitality industry, repeat customers are recognized for their significant contributions, not just because they visit a business again but also because they generate strong word-of-mouth impacts on potential customers’ decisions. However, the quality of repeat customers’ word-of-mouth should be reconsidered for its pivotal role in influencing new customers. This research examines the effectiveness of repeat customers’ word-of-mouth compar…

  • Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

    Open Access•Seunghun Shin, Taekyung Kim et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•References: 64

    This research aims to understand the unique aspects of social media that should be considered by a destination marketing organization (DMO) to create advertisements that attract the interests of tourists on YouTube. It examines the effectiveness of two YouTube-specific practices—native advertising and comment management. Two studies with a multi-method approach examined the effects of such practices on tourists’ perceptions regarding DMOs’ YouTub…

  • Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions

    Open Access•Hyunsu Kim, Kevin Kam Fung So et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•Cited by: 5•References: 73

    Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to examine how AI will change the future of the hospitality and tourism industry. By integrating multiple data sources (i.e., practitioner literature, research literature, and expert opinions), we suggest three trends constituting opportunities and challenges (AI applications in different business sectors, primary AI functions, emerging AI topics), thr…

  • Enhancing the Authenticity of Artificial Intelligence (AI)-Designed Souvenirs

    Open Access•Hyunsu Kim, Seunghun Shin et al.•ARTICLE•Journal of Hospitality & Tourism…•2026

    As artificial intelligence (AI) continues to play a growing role in souvenir design, concerns about the authenticity of AI-designed souvenirs remain a challenge in the hospitality and tourism industry. This research investigates the impact of AI-designed souvenirs, particularly focusing on art-infused ones, and on the perceived authenticity of souvenirs and purchase intention. Across two preliminary and four experimental studies, the findings dem…

Business (9 works) · Marketing (8 works) · Tourism (8 works) · Computer Science (7 works) · Advertising (5 works) · Digital Marketing and Social Media (5 works) · Psychology (5 works) · AI in Service Interactions (4 works) · Geography (4 works) · Hospitality (4 works)

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