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Artificial Intelligence in Hospitality and Tourism

Insights From Industry Practices, Research Literature, and Expert Opinions

Bibliographic Data

ID7159674
AuthorsHyunsu Kim (0000-0003-0103-9313, Department of Management, College of Business and Economics, California State University, Fullerton, CA, USA, corresponding author), Kevin Kam Fung So (0000-0002-4846-7481, Oklahoma State University), Seunghun Shin (0000-0001-7022-6732, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong), Jing Li (0000-0001-7792-4322, Texas Tech University)
Year2025
Volume49
Issue2
Pages366-385
Publication date2025-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/10963480241229235
OpenAlexW4391822953
LanguageEN
Citations received18
References cited73

Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to examine how AI will change the future of the hospitality and tourism industry. By integrating multiple data sources (i.e., practitioner literature, research literature, and expert opinions), we suggest three trends constituting opportunities and challenges (AI applications in different business sectors, primary AI functions, emerging AI topics), three possible themes of change (adoption and acceptance, operations management, AI in marketing), as well as four directions for future research (AI interaction, AI and organizational decision making, organizational implications, and managerial issues). Our findings present a detailed picture of AI development and applications along with predictions regarding its place in the industry. Finally, we outline a research agenda that addresses key issues for stakeholders in hospitality and tourism: individuals, including customers and employees; organizations and businesses; and public policymakers and governments

Business · Hospitality · Hospitality industry · Hospitality management studies · Knowledge management · Political science · Tourism · AI in Service Interactions · Computer Science · Digital Marketing and Social Media · Organizational and Employee Performance · Marketing

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  • Narratives of Tomorrow

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  • Chatbots on the Frontline

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  • Two decades of customer experience research in hospitality and tourism

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  • Artificial intelligence for decision making in the era of Big Data – evolution, challenges and research agenda

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    Open Access•Hongzhi Yang, Suna Kyun•Australasian Journal of…•2022

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  • Hotel employee's artificial intelligence and robotics awareness and its impact on turnover intention

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  • Resistance to Medical Artificial Intelligence

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Unique citing works18
Citations per year0,95
Citation span2007 - 2026 (20)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 18

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