Kevin Wise
Biographic Data
| ID | 4613898 |
|---|---|
| NAME | Kevin Wise |
| GIVEN NAMES | Kevin |
| FAMILY NAME | Wise |
| SIGNATURE | WISE K |
| AFFILIATIONS | University of Illinois Urbana-Champaign |
| ORCID | 0000-0003-0628-3913 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 30 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
How different rhetorical figures in Chinese advertising copy affect mental imagery, emotional responses, and memory
Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays
The diffusion of image interactivity technology in online advertising has changed how people interact with mediated information. This study explores how interactive images and touch-screen interfaces influence consumer responses toward products in online shopping. Findings from two experiments showed that interactive images, compared to static images, increased consumers’ attitudes toward online retail stores (Study 1), perceived informativeness,…
Do you filter who you are: Excessive self-presentation, social cues, and user evaluations of Instagram selfies
Playing their game: Changing stereotypes of Palestinians and Israelis through videogame play
This experiment explores the effects of a role-playing videogame on participants’ attitudes toward Israelis and Palestinians. Participants ( N = 172) were randomly assigned to the role of either an Israeli or a Palestinian leader in PeaceMaker, a videogame simulation of the Palestinian–Israeli conflict. Participants’ explicit and implicit attitudes toward both groups were assessed before and after a 20-minute gameplay experience. Results showed t…
Brand interactivity and its effects on the outcomes of advergame play
This study develops the concept of brand interactivity based on the characteristics and definitions of interactivity and applies it to advergames. Brand interactivity is significant in advertising research and practice because this concept extends the perspective of interactivity from media to brands. The results of an experiment indicate that consumers have more positive attitudes toward a brand and stronger purchase intentions when playing adve…
Moderation, Response Rate, and Message Interactivity: Features of Online Communities and Their Effects on Intent to Participate
We conducted two experiments to explore how moderation, response rate, and message interactivity affected people’s intent to participate in a web-based online community. In our first experiment, 62 participants observed either a moderated or an unmoderated online community and answered questions about their intent to participate in the community. The participants who viewed the moderated community reported significantly higher intent to participa…
Moderation, Response Rate, and Message Interactivity: Features of Online Communities and Their Effects on Intent to Participate
We conducted two experiments to explore how moderation, response rate, and message interactivity affected people’s intent to participate in a web-based online community. In our first experiment, 62 participants observed either a moderated or an unmoderated online community and answered questions about their intent to participate in the community. The participants who viewed the moderated community reported significantly higher intent to participa…
Playing their game: Changing stereotypes of Palestinians and Israelis through videogame play
This experiment explores the effects of a role-playing videogame on participants’ attitudes toward Israelis and Palestinians. Participants ( N = 172) were randomly assigned to the role of either an Israeli or a Palestinian leader in PeaceMaker, a videogame simulation of the Palestinian–Israeli conflict. Participants’ explicit and implicit attitudes toward both groups were assessed before and after a 20-minute gameplay experience. Results showed t…
Moderation, Response Rate, and Message Interactivity: Features of Online Communities and Their Effects on Intent to Participate
We conducted two experiments to explore how moderation, response rate, and message interactivity affected people’s intent to participate in a web-based online community. In our first experiment, 62 participants observed either a moderated or an unmoderated online community and answered questions about their intent to participate in the community. The participants who viewed the moderated community reported significantly higher intent to participa…
Brand interactivity and its effects on the outcomes of advergame play
This study develops the concept of brand interactivity based on the characteristics and definitions of interactivity and applies it to advergames. Brand interactivity is significant in advertising research and practice because this concept extends the perspective of interactivity from media to brands. The results of an experiment indicate that consumers have more positive attitudes toward a brand and stronger purchase intentions when playing adve…
Playing their game: Changing stereotypes of Palestinians and Israelis through videogame play
This experiment explores the effects of a role-playing videogame on participants’ attitudes toward Israelis and Palestinians. Participants ( N = 172) were randomly assigned to the role of either an Israeli or a Palestinian leader in PeaceMaker, a videogame simulation of the Palestinian–Israeli conflict. Participants’ explicit and implicit attitudes toward both groups were assessed before and after a 20-minute gameplay experience. Results showed t…
Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays
The diffusion of image interactivity technology in online advertising has changed how people interact with mediated information. This study explores how interactive images and touch-screen interfaces influence consumer responses toward products in online shopping. Findings from two experiments showed that interactive images, compared to static images, increased consumers’ attitudes toward online retail stores (Study 1), perceived informativeness,…
Do you filter who you are: Excessive self-presentation, social cues, and user evaluations of Instagram selfies
How different rhetorical figures in Chinese advertising copy affect mental imagery, emotional responses, and memory
Psychology (5 works) · Computer Science (4 works) · Media Influence and Health (4 works) · Social Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Interactivity (3 works) · Advertising (2 works) · Affect (linguistics (2 works) · Business (2 works) · Impact of Technology on Adolescents (2 works)