Wilson Cheong Hin Hong
Biographic Data
| ID | 4614754 |
|---|---|
| NAME | Wilson Cheong Hin Hong |
| GIVEN NAMES | Wilson Cheong Hin |
| FAMILY NAME | Hong |
| SIGNATURE | HONG W C H |
| AFFILIATIONS | Macao University of Tourism |
| ORCID | 0000-0002-9858-2015 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From novice to expert
This study introduces and validates the LLMs Expert User Competence Framework, a model for developing expertise in the educational use of Large Language Models (LLMs). Grounded in the Knowledge, Skills, and Attitudes (KSA) model, the framework outlines five progressive levels – Novice, Beginner, Competent, Proficient, and Expert – capturing the trajectory of user development. A multi-phase validation process included expert panel review (n = 8), …
The Sound of Reels
This study investigates sound features’ impact on user engagement in destination marketing short-form videos. Using acoustic scene analysis and the theory of interactive media effects, the research focuses on key audio metrics: chroma, zero-crossing, root mean square, onset strength, tempo, and pitch. Analysing a dataset of 11,451 reels across 141 countries, the findings reveal that acoustic complexity and onset strength negatively correlate with…
Exploring AI competency in Chinese undergraduates through the Unesco framework
Despite China's strategic emphasis on AI education, gaps remain in evaluating undergraduates' competencies and applying international frameworks in this context. The UNESCO AI Competency Framework for Students lacks empirical validation, especially in non-Western settings. This study validates it using survey data from 583 undergraduates across 13 institutions in 9 Chinese cities. We examined four dimensions: Human-centered mindset, Ethics of AI,…
Decoding linguistic complexity in tourism studies
The Art of Post Captions
In addition to the significance of visual content, text characteristics serve as salient factors influencing how users react to social media posts. By extracting 9,766 Instagram posts published by destination marketers, this research investigates the interplay between the readability of post captions and destination attributes derived from pictorial content on user engagement. Grounded in the theoretical lens of processing fluency and image-text …
The impact of a Personal Learning Environment on Chinese postgraduates’ online self-regulated learning skills / Impacto de un Entorno Personal de Aprendizaje en las aptitudes de aprendizaje autorregul…
This study investigated the impact of Personal Learning Environments (PLE) on the development of self-regulated learning (SRL) skills among postgraduate learners in China. 213 participants, divided into an experimental group ( n = 113) using a researcher-designed PLE platform and a control group ( n = 100) employing face-to-face instruction, joined a course on International English Language Testing Systems (IELTS). A mixed-methods approach was ad…
Validation and application of the human aspects of information security questionnaire for undergraduates
In recent years, information security has gained significant academic attention. The present research sought to examine shifts in undergraduates' Information Security Awareness (ISA) as they advanced in their academic pursuits. Comprising two distinct phases, the initial phase involved adapting the Human Aspects of Information Security Questionnaire (HAIS-Q) to fit the context of Chinese tertiary institutions, a process overseen by five eminent I…
An eye-tracking study on autistic children’s visual attention
An eye-tracking study of exoticism in intra-national destinations in the Greater Bay area of China
Tourists have a tendency to seek novelty, meaning that they are attracted by the foreign atmosphere or culture that they barely experience in daily-life. It thus opens tourism opportunities for countries rich in colonial background or exotic resources. While international tourists’ novelty-seeking behaviours have been well-investigated, far less attention has been paid to domestic exotic travelling experience. Hence, this paper examines how young…
The Art of Post Captions
In addition to the significance of visual content, text characteristics serve as salient factors influencing how users react to social media posts. By extracting 9,766 Instagram posts published by destination marketers, this research investigates the interplay between the readability of post captions and destination attributes derived from pictorial content on user engagement. Grounded in the theoretical lens of processing fluency and image-text …
An eye-tracking study of exoticism in intra-national destinations in the Greater Bay area of China
Tourists have a tendency to seek novelty, meaning that they are attracted by the foreign atmosphere or culture that they barely experience in daily-life. It thus opens tourism opportunities for countries rich in colonial background or exotic resources. While international tourists’ novelty-seeking behaviours have been well-investigated, far less attention has been paid to domestic exotic travelling experience. Hence, this paper examines how young…
An eye-tracking study of exoticism in intra-national destinations in the Greater Bay area of China
Tourists have a tendency to seek novelty, meaning that they are attracted by the foreign atmosphere or culture that they barely experience in daily-life. It thus opens tourism opportunities for countries rich in colonial background or exotic resources. While international tourists’ novelty-seeking behaviours have been well-investigated, far less attention has been paid to domestic exotic travelling experience. Hence, this paper examines how young…
An eye-tracking study on autistic children’s visual attention
The impact of a Personal Learning Environment on Chinese postgraduates’ online self-regulated learning skills / Impacto de un Entorno Personal de Aprendizaje en las aptitudes de aprendizaje autorregul…
This study investigated the impact of Personal Learning Environments (PLE) on the development of self-regulated learning (SRL) skills among postgraduate learners in China. 213 participants, divided into an experimental group ( n = 113) using a researcher-designed PLE platform and a control group ( n = 100) employing face-to-face instruction, joined a course on International English Language Testing Systems (IELTS). A mixed-methods approach was ad…
Validation and application of the human aspects of information security questionnaire for undergraduates
In recent years, information security has gained significant academic attention. The present research sought to examine shifts in undergraduates' Information Security Awareness (ISA) as they advanced in their academic pursuits. Comprising two distinct phases, the initial phase involved adapting the Human Aspects of Information Security Questionnaire (HAIS-Q) to fit the context of Chinese tertiary institutions, a process overseen by five eminent I…
Decoding linguistic complexity in tourism studies
The Art of Post Captions
In addition to the significance of visual content, text characteristics serve as salient factors influencing how users react to social media posts. By extracting 9,766 Instagram posts published by destination marketers, this research investigates the interplay between the readability of post captions and destination attributes derived from pictorial content on user engagement. Grounded in the theoretical lens of processing fluency and image-text …
From novice to expert
This study introduces and validates the LLMs Expert User Competence Framework, a model for developing expertise in the educational use of Large Language Models (LLMs). Grounded in the Knowledge, Skills, and Attitudes (KSA) model, the framework outlines five progressive levels – Novice, Beginner, Competent, Proficient, and Expert – capturing the trajectory of user development. A multi-phase validation process included expert panel review (n = 8), …
The Sound of Reels
This study investigates sound features’ impact on user engagement in destination marketing short-form videos. Using acoustic scene analysis and the theory of interactive media effects, the research focuses on key audio metrics: chroma, zero-crossing, root mean square, onset strength, tempo, and pitch. Analysing a dataset of 11,451 reels across 141 countries, the findings reveal that acoustic complexity and onset strength negatively correlate with…
Exploring AI competency in Chinese undergraduates through the Unesco framework
Despite China's strategic emphasis on AI education, gaps remain in evaluating undergraduates' competencies and applying international frameworks in this context. The UNESCO AI Competency Framework for Students lacks empirical validation, especially in non-Western settings. This study validates it using survey data from 583 undergraduates across 13 institutions in 9 Chinese cities. We examined four dimensions: Human-centered mindset, Ethics of AI,…
Psychology (5 works) · Computer Science (4 works) · Geography (3 works) · Linguistics (3 works) · Advertising (2 works) · Art (2 works) · Business (2 works) · Developmental psychology (2 works) · Digital Marketing and Social Media (2 works) · Diverse Aspects of Tourism Research (2 works)