Leena Ajit Kaushal
Biographic Data
| ID | 4614994 |
|---|---|
| NAME | Leena Ajit Kaushal |
| GIVEN NAMES | Leena Ajit |
| FAMILY NAME | Kaushal |
| SIGNATURE | KAUSHAL L A |
| AFFILIATIONS | Management Development Institute |
| ORCID | 0000-0002-0813-632X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Gendered differences and strategies for work-life balance: Systematic review based on social ecological framework perspective
Nudging sustainable fashion choices: An experimental investigation on generation Z fashion consumers
Despite the growing cognizance of Generation Z (Gen Z) fashion consumers about the externalities of fast fashion, an attitude-behaviour gap persists in their willingness to pay for sustainable fashion. This study uses dual-processing theory to examine how nudging communications in online fashion retail influence Gen Z's sustainable fashion choices and willingness to pay. It also explores how Gen Z's fashion-related knowledge and involvement and e…
Agricultural crop residue burning and its environmental impacts and potential causes – case of northwest India
This study aims to examine the adverse environmental impact and potential causes of the dubious agricultural practice of agricultural crop residue (ACR) burning which prevails in the northwest region of India. It also evaluates the alternatives for sustainable management of ACR and investigates the associated policy as well as functional challenges against the widespread adoption of these alternatives. To achieve the research purpose, a field stu…
Nudging sustainable fashion choices: An experimental investigation on generation Z fashion consumers
Despite the growing cognizance of Generation Z (Gen Z) fashion consumers about the externalities of fast fashion, an attitude-behaviour gap persists in their willingness to pay for sustainable fashion. This study uses dual-processing theory to examine how nudging communications in online fashion retail influence Gen Z's sustainable fashion choices and willingness to pay. It also explores how Gen Z's fashion-related knowledge and involvement and e…
Agricultural crop residue burning and its environmental impacts and potential causes – case of northwest India
This study aims to examine the adverse environmental impact and potential causes of the dubious agricultural practice of agricultural crop residue (ACR) burning which prevails in the northwest region of India. It also evaluates the alternatives for sustainable management of ACR and investigates the associated policy as well as functional challenges against the widespread adoption of these alternatives. To achieve the research purpose, a field stu…
Gendered differences and strategies for work-life balance: Systematic review based on social ecological framework perspective
Nudging sustainable fashion choices: An experimental investigation on generation Z fashion consumers
Despite the growing cognizance of Generation Z (Gen Z) fashion consumers about the externalities of fast fashion, an attitude-behaviour gap persists in their willingness to pay for sustainable fashion. This study uses dual-processing theory to examine how nudging communications in online fashion retail influence Gen Z's sustainable fashion choices and willingness to pay. It also explores how Gen Z's fashion-related knowledge and involvement and e…
Geography (2 works) · Advertising (1 works) · Agricultural economics (1 works) · Agriculture (1 works) · Business (1 works) · Climate change (1 works) · Clothing (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Crop residue (1 works) · Ecology (1 works)