Norzieiriani Ahmad
Biographic Data
| ID | 4615695 |
|---|---|
| NAME | Norzieiriani Ahmad |
| GIVEN NAMES | Norzieiriani |
| FAMILY NAME | Ahmad |
| SIGNATURE | AHMAD N |
| AFFILIATIONS | Northern University of Malaysia |
| ORCID | 0000-0003-0784-8840 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices
This study examines how corporate social responsibility (CSR) influences green purchase intentions in the banking services, aligning with the United Nations' Sustainable Development Goals (SDGs). The research highlights CSR's impact on green buying decisions, focusing on the mediating effects of green perceived value and gratitude, and the moderating role of green altruism. Data from 315 banking consumers was collected and analyzed via SMART-PLS.…
Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices
This study examines how corporate social responsibility (CSR) influences green purchase intentions in the banking services, aligning with the United Nations' Sustainable Development Goals (SDGs). The research highlights CSR's impact on green buying decisions, focusing on the mediating effects of green perceived value and gratitude, and the moderating role of green altruism. Data from 315 banking consumers was collected and analyzed via SMART-PLS.…
Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices
This study examines how corporate social responsibility (CSR) influences green purchase intentions in the banking services, aligning with the United Nations' Sustainable Development Goals (SDGs). The research highlights CSR's impact on green buying decisions, focusing on the mediating effects of green perceived value and gratitude, and the moderating role of green altruism. Data from 315 banking consumers was collected and analyzed via SMART-PLS.…
Business (1 works) · Corporate social responsibility (1 works) · Corporate Social Responsibility Reporting (1 works) · Economics (1 works) · Environmental economics (1 works) · Environmental Sustainability in Business (1 works) · Industrial organization (1 works) · Innovation and Socioeconomic Development (1 works) · Marketing (1 works) · Marketing (1 works)