Green banking initiatives
The role of CSR in aligning with the SDGs and shaping sustainable consumer choices
Bibliographic Data
| ID | 7145707 |
|---|---|
| Authors | Hao Wu (0000-0001-5323-516X, Lyceum of the Philippines University, corresponding author), Norzieiriani Ahmad (0000-0003-0784-8840, Northern University of Malaysia), Nazlina Zakaria (0000-0003-0400-1986, Northern University of Malaysia) |
| Year | 2025 |
| Volume | 258 |
| Pages | 105195-105195 |
| Publication date | 2025-07-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2025.105195 |
| PMID | 40609191 |
| OpenAlex | W4411930788 |
| Language | EN |
| Citations received | 2 |
| References cited | 81 |
This study examines how corporate social responsibility (CSR) influences green purchase intentions in the banking services, aligning with the United Nations' Sustainable Development Goals (SDGs). The research highlights CSR's impact on green buying decisions, focusing on the mediating effects of green perceived value and gratitude, and the moderating role of green altruism. Data from 315 banking consumers was collected and analyzed via SMART-PLS. The findings indicate that CSR enhances green purchase intentions, with green perceived value and gratitude as mediators, and green altruism as a moderator. Banks can leverage CSR to promote green purchases, increasing customer loyalty while fostering environmental behaviors. Fostering green altruism enhances CSR's impact. This research confirms the banking sector's key role in achieving SDGs through CSR, managing sustainable consumption and production. The study introduces an integrated model of green perceived value, gratitude, and green altruism, contributing to the broader literature on green sustainability in banking
Business · Corporate social responsibility · Economics · Environmental economics · Industrial organization · Political science · Public relations · Sustainable development · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Innovation and Socioeconomic Development · Marketing
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| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |