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Sustainable pathways

The intersection of CSR, hospitality and the United Nations’ sustainable development goals

Bibliographic Data

ID21698685
AuthorsNaveed Ahmad (0000-0001-9573-3757, Virtual University of Pakistan, corresponding author), Sarminah Samad (0000-0001-5965-7726, Princess Nourah bint Abdulrahman University), Shahzad Mahmood (0000-0002-7385-3827, Virtual University of Pakistan)
Year2024
Volume27
Issue22
Pages3924-3943
Publication date2024-11-16
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2024.2313047
OpenAlexW4391738892
LanguageEN
Citations received26
References cited92

This research investigates the relationship between corporate social responsibility (CSR) and consumer green advocacy behaviour (CGAB) in the context of the hospitality industry in a developing nation within the framework of the United Nations’ sustainable development goals (UN-SDGs). This study takes on an all-inclusive approach as it involves three major aspects of customer behaviour, emotional, cognitive and value-based. It specifically points out how factors like gratitude and green trust boost CSR–CGAB nexus with green altruism’s role being very important. This work not only bridges the academic gap in this sphere but also extends pragmatic insights, underlining the potent role CSR can play in galvanising CGAB, thus promoting sustainable consumption and proactive environmental stewardship. Adding to its merit, this study stands out for its unique geographic focus and its integrative consumer behaviour model, rendering it a seminal work in the discourse of CSR, CGAB and their interconnectedness in fostering sustainability in alignment with the UN-SDGs. Through this research, there are actionable pathways to follow which advocate for sustainable practices consistent with the global sustainability agenda thereby enhancing its pertinence and applicability

Business · Corporate social responsibility · Hospitality · Hospitality industry · Political science · Public relations · Sociology · Sustainability · Sustainable consumption · Sustainable development · Sustainable tourism · Tourism · Corporate Social Responsibility Reporting · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing

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Unique citing works26
Citations per year26
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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