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Rebecca Gregson

Biographic Data

ID4621706
NAMERebecca Gregson
GIVEN NAMESRebecca
FAMILY NAMEGregson
SIGNATUREGREGSON R
AFFILIATIONSLancaster University
ORCID0000-0003-0202-6039
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS16
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Left-wing inertia toward animal advocacy: A research blind spot

    Open Access•P C Veitch, Pierce Veitch et al.•ARTICLE•Psychology of Human-Animal…•2026

    Recently, social scientists, practitioners and advocates have dedicated increasing atten tion towards engaging the political right in animal advocacy (e.g., Jenni et al., 2026).This growing focus on conservative outreach reflects a broad concern about polarisation.While this concern is legitimate, it may obscure equally important challenges in the movement's ability to sustainably engage the political left.In this commentary we explore the extent…

  • The vegan dystopia: Understanding the psychosocial experience of vystopia

    Open Access•P C Veitch, Rebecca Gregson•ARTICLE•Psychology of Human-Animal…•2025

    While most often explored in fictional contexts, the ability to imagine alternative worlds (i.e., utopias and dystopias) may play a critical role in shaping human morality, justice, and social change. In the present study, we investigated ‘Vystopia’ a form of dystopian thought experienced by ethical vegans. To examine the psychosocial characteristics of vystopic vegans, we used a battery of computerized text analytic tools to analyse both behavio…

  • We are what ‘we’ eat: How do close social relationship dynamics in the household impact the sustainability of diets

    Open Access•Tess Davis, Sophie Duncan et al.•ARTICLE•Appetite•2025

  • Navigating family dynamics in the transition to a plant-forward diet: The Role of Social Support

    Open Access•Rebecca Gregson, Jared Piazza•ARTICLE•The Journal of Social Psychology•2025•References: 2

    While sustainable diets have predominantly been examined through the lens of individual decision-making, growing evidence underscores the critical role of relational dynamics in the adoption and maintenance of such practices. This study examined the role of relational climate (i.e. cohesion and flexibility) in governing how family units navigate dietary change. Eighty-four individuals who were pursuing a plant-forward diet participated in a 14-da…

  • Is being anti-vegan a distinct dietarian identity? An investigation with omnivores, vegans, and self-identified “anti-vegans”

    Open Access•Rebecca Gregson, Jared Piazza et al.•ARTICLE•Appetite•2024•Cited by: 5•References: 45

    Adding to research on the form and content of anti-vegan sentiment, recent scholarship has identified a group of individuals who self-subscribe as "anti-vegan". Here, we sought to determine whether anti-veganism might reflect a distinct dietarian identity with its own unique ideological profile. Two-hundred and fourteen vegans, 732 omnivores, and 222 self-identified "anti-vegans" were assessed using a survey methodology that included the Dietaria…

  • Monitoring a meat-free pledge with smartphones: An experimental study

    Open Access•Jared Piazza, Rebecca Gregson et al.•ARTICLE•Appetite•2022•Cited by: 2•References: 65

    Pledges are a popular strategy to encourage meat reduction, though experimental studies of their efficacy are lacking. Three-hundred and twenty-five participants from three different countries (UK, Germany, Australia) were randomly assigned to pledge 28 days meat-free or not, and their behavior was tracked via smartphones. Participants answered daily surveys regarding their eating behavior, meat cravings, and shared photos of their meals. Baselin…

  • Against the cult of veganism’: Unpacking the social psychology and ideology of anti-vegans

    Open Access•Rebecca Gregson, Jared Piazza et al.•ARTICLE•Appetite•2022•Cited by: 9•References: 62

    Despite the established health and ecological benefits of a plant-based diet, the decision to eschew meat and other animal-derived food products remains controversial. So polarising is this topic that anti-vegan communities - groups of individuals who stand vehemently against veganism - have sprung up across the internet. Much scholarship on veganism characterizes anti-vegans in passing, painting them as ill-informed, uneducated, or simply obstin…

  • Against the cult of veganism’: Unpacking the social psychology and ideology of anti-vegans

    Open Access•Rebecca Gregson, Jared Piazza et al.•ARTICLE•Appetite•2022•Cited by: 9•References: 62

    Despite the established health and ecological benefits of a plant-based diet, the decision to eschew meat and other animal-derived food products remains controversial. So polarising is this topic that anti-vegan communities - groups of individuals who stand vehemently against veganism - have sprung up across the internet. Much scholarship on veganism characterizes anti-vegans in passing, painting them as ill-informed, uneducated, or simply obstin…

  • Is being anti-vegan a distinct dietarian identity? An investigation with omnivores, vegans, and self-identified “anti-vegans”

    Open Access•Rebecca Gregson, Jared Piazza et al.•ARTICLE•Appetite•2024•Cited by: 5•References: 45

    Adding to research on the form and content of anti-vegan sentiment, recent scholarship has identified a group of individuals who self-subscribe as "anti-vegan". Here, we sought to determine whether anti-veganism might reflect a distinct dietarian identity with its own unique ideological profile. Two-hundred and fourteen vegans, 732 omnivores, and 222 self-identified "anti-vegans" were assessed using a survey methodology that included the Dietaria…

  • Monitoring a meat-free pledge with smartphones: An experimental study

    Open Access•Jared Piazza, Rebecca Gregson et al.•ARTICLE•Appetite•2022•Cited by: 2•References: 65

    Pledges are a popular strategy to encourage meat reduction, though experimental studies of their efficacy are lacking. Three-hundred and twenty-five participants from three different countries (UK, Germany, Australia) were randomly assigned to pledge 28 days meat-free or not, and their behavior was tracked via smartphones. Participants answered daily surveys regarding their eating behavior, meat cravings, and shared photos of their meals. Baselin…

  • Monitoring a meat-free pledge with smartphones: An experimental study

    Open Access•Jared Piazza, Rebecca Gregson et al.•ARTICLE•Appetite•2022•Cited by: 2•References: 65

    Pledges are a popular strategy to encourage meat reduction, though experimental studies of their efficacy are lacking. Three-hundred and twenty-five participants from three different countries (UK, Germany, Australia) were randomly assigned to pledge 28 days meat-free or not, and their behavior was tracked via smartphones. Participants answered daily surveys regarding their eating behavior, meat cravings, and shared photos of their meals. Baselin…

  • Against the cult of veganism’: Unpacking the social psychology and ideology of anti-vegans

    Open Access•Rebecca Gregson, Jared Piazza et al.•ARTICLE•Appetite•2022•Cited by: 9•References: 62

    Despite the established health and ecological benefits of a plant-based diet, the decision to eschew meat and other animal-derived food products remains controversial. So polarising is this topic that anti-vegan communities - groups of individuals who stand vehemently against veganism - have sprung up across the internet. Much scholarship on veganism characterizes anti-vegans in passing, painting them as ill-informed, uneducated, or simply obstin…

  • Is being anti-vegan a distinct dietarian identity? An investigation with omnivores, vegans, and self-identified “anti-vegans”

    Open Access•Rebecca Gregson, Jared Piazza et al.•ARTICLE•Appetite•2024•Cited by: 5•References: 45

    Adding to research on the form and content of anti-vegan sentiment, recent scholarship has identified a group of individuals who self-subscribe as "anti-vegan". Here, we sought to determine whether anti-veganism might reflect a distinct dietarian identity with its own unique ideological profile. Two-hundred and fourteen vegans, 732 omnivores, and 222 self-identified "anti-vegans" were assessed using a survey methodology that included the Dietaria…

  • The vegan dystopia: Understanding the psychosocial experience of vystopia

    Open Access•P C Veitch, Rebecca Gregson•ARTICLE•Psychology of Human-Animal…•2025

    While most often explored in fictional contexts, the ability to imagine alternative worlds (i.e., utopias and dystopias) may play a critical role in shaping human morality, justice, and social change. In the present study, we investigated ‘Vystopia’ a form of dystopian thought experienced by ethical vegans. To examine the psychosocial characteristics of vystopic vegans, we used a battery of computerized text analytic tools to analyse both behavio…

  • We are what ‘we’ eat: How do close social relationship dynamics in the household impact the sustainability of diets

    Open Access•Tess Davis, Sophie Duncan et al.•ARTICLE•Appetite•2025

  • Navigating family dynamics in the transition to a plant-forward diet: The Role of Social Support

    Open Access•Rebecca Gregson, Jared Piazza•ARTICLE•The Journal of Social Psychology•2025•References: 2

    While sustainable diets have predominantly been examined through the lens of individual decision-making, growing evidence underscores the critical role of relational dynamics in the adoption and maintenance of such practices. This study examined the role of relational climate (i.e. cohesion and flexibility) in governing how family units navigate dietary change. Eighty-four individuals who were pursuing a plant-forward diet participated in a 14-da…

  • Left-wing inertia toward animal advocacy: A research blind spot

    Open Access•P C Veitch, Pierce Veitch et al.•ARTICLE•Psychology of Human-Animal…•2026

    Recently, social scientists, practitioners and advocates have dedicated increasing atten tion towards engaging the political right in animal advocacy (e.g., Jenni et al., 2026).This growing focus on conservative outreach reflects a broad concern about polarisation.While this concern is legitimate, it may obscure equally important challenges in the movement's ability to sustainably engage the political left.In this commentary we explore the extent…

Psychology (6 works) · Agriculture Sustainability and Environmental Impact (5 works) · Biology (3 works) · Sociology (3 works) · Aesthetics (2 works) · Animal rights (2 works) · Art (2 works) · Ecology (2 works) · Food Waste Reduction and Sustainability (2 works) · Medicine (2 works)

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