Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Against the cult of veganism’

Unpacking the social psychology and ideology of anti-vegans

Bibliographic Data

ID11360397
AuthorsRebecca Gregson (0000-0003-0202-6039, Lancaster University, corresponding author), Jared Piazza (0000-0001-7261-3939, Lancaster University), Ryan L Boyd (0000-0002-1876-6050, Lancaster University)
Year2022
Volume178
Pages106143
Publication date2022-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAppetite (JOURNAL)
Journal identifiersISSN: 0195-6663 • E-ISSN: 1095-8304
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.appet.2022.106143
PMID35787403
OpenAlexW4283753085
LanguageEN
Citations received20
References cited67

Despite the established health and ecological benefits of a plant-based diet, the decision to eschew meat and other animal-derived food products remains controversial. So polarising is this topic that anti-vegan communities - groups of individuals who stand vehemently against veganism - have sprung up across the internet. Much scholarship on veganism characterizes anti-vegans in passing, painting them as ill-informed, uneducated, or simply obstinate. However, little empirical work has investigated these communities and the individuals within them. Accordingly, we conducted a study using social media data from the popular platform, Reddit. Specifically, we collected all available submissions (∼3523) and comments (∼45,528) from r/AntiVegan subreddit users (N = 3819) over a five-year period. Using a battery of computerized text analytic tools, we examined the psychosocial characteristics of Reddit users who publicly identify as anti-vegan, how r/AntiVegan users discuss their beliefs, and how the individual user changes as a function of community membership. Results from our analyses suggest several individual differences that align r/AntiVegan users with the community, including dark entertainment, ex-veganism and science denial. Several topics were extensively discussed by r/AntiVegan members, including nuanced discourse on the ethicality and health implications of vegan diets, and the naturalness of animal death, which ran counter to our expectations and lay stereotypes of r/AntiVegan users. Finally, several longitudinal changes in language use were observed within the community, reflecting enhanced group commitment over time, including an increase in group-focused language and a decrease in cognitive processing. Implications for vegan-nonvegan relations are discussed

Animal rights · Scholarship · Sociology · Agriculture Sustainability and Environmental Impact · Animal and Plant Science Education · Environmental Education and Sustainability · Medicine · Psychology · Social Psychology

  • You are where you eat

    Open Access•Morten Hedegaard Larsen, Mikkel Haderup Larsen et al.•Poetics•2026

  • Accelerating social tipping points in sustainable behaviors

    Open Access•Madeline Judge, Thijs Bouman et al.•One Earth•2024

  • Cupcake vegans,” “cult vegans,” and “animal abusers”

    Open Access•Marta Wilczek‐watson, Katy Brickley•Discourse Context & Media•2025

  • Power & protein—closing the ‘justice gap’ for food system transformation

    Open Access•Isabel Baudish, Kajsa Resare Sahlin et al.•Environmental Research Letters•2024

  • Why Health-Based Vegan Advocacy May Harm More Animals Than It Saves

    Open Access•Daniel Dorado•Food Ethics•2026

  • Not on my plate

    Open Access•Athanasios Polyportis, Leonie Carolin Peiffer et al.•British Food Journal•2025

  • The structure and correlates of vegan stereotypes

    Open Access•Maya Aloni, Christopher J Hopwood et al.•Group Processes & Intergroup…•2024

  • Hegemonic Masculinities in Affective Digital Foodscapes

    Open Access•Henri Hyvönen•Men and Masculinities•2025

  • Navigating family dynamics in the transition to a plant-forward diet

    Open Access•Rebecca Gregson, Jared Piazza•The Journal of Social Psychology•2025

  • The vegan dystopia

    Open Access•P C Veitch, Rebecca Gregson•Psychology of Human-Animal…•2025

  • Beefed-up feeds

    Open Access•Elina Vrijsen•European Journal of Cultural…•2026

  • Is being anti-vegan a distinct dietarian identity? An investigation with omnivores, vegans, and self-identified “anti-vegans”

    Open Access•Rebecca Gregson, Jared Piazza et al.•Appetite•2024

  • A football team with no midfield”

    Open Access•Chiara Amicabile, Lorenzo Montali•Appetite•2026

  • Social impediments to meat-eaters’ adherence to critical calls for a meat-free diet

    Open Access•J Lukas Thürmer, Christoph Bamberg et al.•Appetite•2024

  • Diet transformations in families

    Open Access•Xiaoli Zhao, Pavel Castka et al.•Appetite•2026

  • Game changers for meat and masculinity? Male athletes’ perspectives on mixed and plant-based diets

    Open Access•Hilje Van Der Horst, Annie Sällylä et al.•Appetite•2023

  • Theorizing the rise of internet food cults

    Open Access•Alexei Anisin•Food Culture & Society•2026

  • Going Plant-Forward? Dietary Publics and Plant-Based Lifestyle Advocacy in Contemporary China

    Open Access•Gina Song Lopez•Asian Studies Review•2026

  • Overcoming (vegan) burnout

    Open Access•Annayah M B Prosser, Saffron O''Neill et al.•Political Psychology•2025

  • Hopefulness and victimhood among Finnish male influencers who create meat-related food content on social media

    Open Access•Henri Hyvönen•NORMA•2025

  • Why do right-wing adherents engage in more animal exploitation and meat consumption?

    Open Access•Kristof Dhont, Gordon Hodson•Personality and Individual…•2014

  • Breaching or Building Social Boundaries?

    Open Access•Tom Postmes, Russell Spears et al.•Communication Research•1998

  • Internet, social media and online hate speech. Systematic review

    Open Access•Sergio Andrés Castaño-Pulgarín, Natalia Suárez-Betancur et al.•Aggression and Violent Behavior•2021

  • Cyberbullying Via Social Media

    Elizabeth Whittaker, Robin M Kowalski•Journal of School Violence•2015

  • The online competition between pro- and anti-vaccination views

    Open Access•Neil F Johnson, Nicolás Velásquez et al.•Nature•2020

  • Common Ideological Roots of Speciesism and Generalized Ethnic Prejudice

    Open Access•Kristof Dhont, Gordon Hodson et al.•European Journal of Personality•2016

  • Jeer Pressure

    Open Access•Leslie M Janes, James M Olson•Personality and Social Psychology…•2000

  • Food in the Anthropocene

    Open Access•Walter Willett, Johan Rockström et al.•The Lancet•2019

  • The Meaning Extraction Method

    Open Access•D M Markowitz•Frontiers in Communication•2021

  • Do-Gooder Derogation

    Open Access•Julia A Minson, Benoît Monin•Social Psychological and…•2012

  • Consumer Psychology in a Social Media World

    Claudiu V Dimofte, Curtis P Haugtvedt et al.•Consumer Psychology in a Social…•2015

  • Medical Misinformation and Social Harm in Non-Science-Based Health Practices

    Nayeli Urquiza-Haas, Emilie Cloatre et al.•Medical Misinformation and Social…•2019

  • Myside Bias, Rational Thinking, and Intelligence

    Open Access•Keith E Stanovich, Richard F West et al.•Current Directions in Psychological…•2013

  • Effects of anonymity, invisibility, and lack of eye-contact on toxic online disinhibition

    Open Access•Noam Lapidot-Lefler, Azy Barak•Computers in Human Behavior•2011

  • The formation of group norms in computer-mediated communication

    Open Access•Tom Postmes, Russell Spears et al.•Human Communication Research•2000

  • The 2016 U.S. Presidential Candidates and How People Tweeted About Them

    Open Access•Kayla Jordan, Kayla N Jordan et al.•SAGE Open•2018

  • Food foraging online

    Open Access•K G Blackburn, Jonnie Hontanosas et al.•First Monday•2020

  • Sendeanlat (#Tellyourstory)

    Open Access•Elif G Ikizer, Nairán Ramírez‐esparza et al.•Sexuality Research and Social…•2018

  • It ain’t easy eating greens

    Open Access•Cara C Macinnis, Gordon Hodson•Group Processes & Intergroup…•2015

  • The Language of Online Intercultural Community Formation

    Open Access•Justine Cassell, Dona Tversky•Journal of Computer-Mediated…•2006

  • Disgust in humor

    Patrice A Oppliger, Dolf Zillmann•Humor - International Journal of…•1997

  • Why is meat so important in Western history and culture? A genealogical critique of biophysical and political-economic explanations

    Open Access•Robert M Chiles, Amy Fitzgerald et al.•Agriculture and Human Values•2017

  • A communicational approach to enhance open-mindedness towards meat-refusers

    Open Access•Maike L V Weiper, Roos Vonk•Appetite•2021

  • The role of meat appetite in willfully disregarding factory farming as a pandemic catalyst risk

    Open Access•Kristof Dhont, Jared Piazza et al.•Appetite•2021

  • Attitudes toward beef and vegetarians in Argentina, Brazil, France, and the USA

    Open Access•Matthew B Ruby, Marle Dos Santos Alvarenga et al.•Appetite•2016

  • Consumer consciousness on meat and the environment — Exploring differences

    Open Access•Pasi Pohjolainen, Petri Tapio et al.•Appetite•2016

  • Morally admirable or moralistically deplorable? A theoretical framework for understanding character judgments of vegan advocates

    Open Access•Ben De Groeve, Daniel L Rosenfeld•Appetite•2022

  • Rationalizing meat consumption. The 4Ns

    Open Access•Jared Piazza, Matthew B Ruby et al.•Appetite•2015

  • If I became a vegan, my family and friends would hate me

    Open Access•Kelly L Markowski, Susan Roxburgh•Appetite•2019

  • Meat-related cognitive dissonance

    Open Access•Hank Rothgerber•Appetite•2020

  • Moral rebels and dietary deviants

    Open Access•Ben De Groeve, Liselot Hudders et al.•Appetite•2021

  • Conservatism predicts lapses from vegetarian/vegan diets to meat consumption (through lower social justice concerns and social support)

    Open Access•Gordon Hodson, Michael Earle et al.•Appetite•2018

  • Revealing dimensions of thinking in open-ended self-descriptions

    Open Access•Cindy K Chung, James W Pennebaker•Journal of Research in Personality•2008

  • The language of online leadership

    Justine Cassell, David Huffaker et al.•Developmental Psychology•2006

  • Does Activism in Social Science Explain Conservatives’ Distrust of Scientists

    Open Access•Nathan Cofnas, Noah Carl et al.•The American Sociologist•2018

  • Identification of Nonconsensual Sexual Experiences and the Sexual Self-Schemas of Women

    Open Access•Chelsea D Kilimnik, Ryan L Boyd et al.•Archives of Sexual Behavior•2018

  • The Routledge Handbook of Vegan Studies

    Laura Wright•Routledge Handbook of Vegan Studies•2021

  • Natural Language Analysis and the Psychology of Verbal Behavior

    Open Access•Ryan L Boyd, H Andrew Schwartz•Journal of Language and Social…•2021

  • Fandom, social media, and identity work

    Shin Haeng Lee, Jin-young Tak et al.•Psychology of Popular Media•2019

  • The Online Disinhibition Effect

    Open Access•John R Suler, John Suler•CyberPsychology & Behavior•2004

  • What is so special about online (as compared to offline) hate speech

    Open Access•Alexander Brown•Ethnicities•2018

  • Religious residue

    Daryl R Van Tongeren, C Nathan Dewall et al.•Journal of Personality and Social…•2021

  • Social Consequences of Disparagement Humor

    Open Access•Thomas E Ford, Michael A Ferguson et al.•Personality and Social Psychology…•2004

  • Vegaphobia

    Open Access•Matthew Cole, Kàren Morgan•British Journal of Sociology•2011

  • Dirty laundry

    Open Access•Charlotte Entwistle, Andrea B Horn et al.•Journal of Social and Personal…•2021

  • The Psychological Meaning of Words

    Open Access•Yla R Tausczik, Yla Tausczik et al.•Journal of Language and Social…•2010

  • Online Interactions Between Group Members Who Differ in Status

    Open Access•Amanda Dino, Stephen Reysen et al.•Journal of Language and Social…•2009

Unique citing works20
Citations per year6,67
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 17

Tools

Open DOIOpen Access
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae