Ma Liang
Biographic Data
| ID | 4625167 |
|---|---|
| NAME | Ma Liang |
| GIVEN NAMES | Ma |
| FAMILY NAME | Liang |
| SIGNATURE | LIANG M |
| AFFILIATIONS | Northwest Normal University |
| ORCID | 0000-0002-2668-571X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
How employee resilience contributes to digital performance
In the context of the digital economy, one of the most important issues facing business managers is how to improve digital performance. However, the extant studies exploring this problem are quite limited. Based on information processing theory, this paper proposes a research model to investigate the relationship between employee resilience and digital performance, and the moderating role of enterprise social media usage. According to the analysi…
Exploring the Roles of Consumers' Perceived Self‐Interest and Accusation Credibility on the Effectiveness of Response Strategies in Corporate Ethical Misconduct
Many companies that are heavily criticized for their morally questionable conduct keep thriving. It is not well understood why consumers continue supporting and purchasing from some morally wrong companies. Using self‐interest bias in moral judgments, this study explored how consumers' perceived self‐interest and perceived message credibility of the accusation influence the effectiveness of corporate response strategies to mitigate consumers' neg…
Unravelling residents' emotion-based attitudes before and after resettlement
Interplay of message features and source
There has been limited evidence regarding how disaster message features and source of social media communication independently and jointly affect users’ engagement behaviors. We conducted a content analysis of tweets collected from the Ariana Grande concert terrorist attack. Results from negative binomial regressions (N = 687) showed that the social support function of tweets affected reactive engagement, a higher level of content richness increa…
A Tentative Analysis of the Reasons for School Dropouts among Rural Middle and Primary School Students
The incidence of dropouts is becoming increasingly serious among rural middle- and primary-school students in recent years. Although schools have exhausted all means and adopted all sorts of measures, and government departments have exercised strict supervision, the incidence of dropouts has not been entirely terminated in rural middle and primary schools
A Tentative Analysis of the Reasons for School Dropouts among Rural Middle and Primary School Students
The incidence of dropouts is becoming increasingly serious among rural middle- and primary-school students in recent years. Although schools have exhausted all means and adopted all sorts of measures, and government departments have exercised strict supervision, the incidence of dropouts has not been entirely terminated in rural middle and primary schools
Interplay of message features and source
There has been limited evidence regarding how disaster message features and source of social media communication independently and jointly affect users’ engagement behaviors. We conducted a content analysis of tweets collected from the Ariana Grande concert terrorist attack. Results from negative binomial regressions (N = 687) showed that the social support function of tweets affected reactive engagement, a higher level of content richness increa…
How employee resilience contributes to digital performance
In the context of the digital economy, one of the most important issues facing business managers is how to improve digital performance. However, the extant studies exploring this problem are quite limited. Based on information processing theory, this paper proposes a research model to investigate the relationship between employee resilience and digital performance, and the moderating role of enterprise social media usage. According to the analysi…
Exploring the Roles of Consumers' Perceived Self‐Interest and Accusation Credibility on the Effectiveness of Response Strategies in Corporate Ethical Misconduct
Many companies that are heavily criticized for their morally questionable conduct keep thriving. It is not well understood why consumers continue supporting and purchasing from some morally wrong companies. Using self‐interest bias in moral judgments, this study explored how consumers' perceived self‐interest and perceived message credibility of the accusation influence the effectiveness of corporate response strategies to mitigate consumers' neg…
Unravelling residents' emotion-based attitudes before and after resettlement
Political science (5 works) · Psychology (5 works) · Social Psychology (4 works) · Business (2 works) · Computer Science (2 works) · Public relations (2 works) · Public Relations and Crisis Communication (2 works) · Social media (2 works) · Sociology (2 works) · World Wide Web (2 works)