Yuzhi Wei
Biographic Data
| ID | 4627173 |
|---|---|
| NAME | Yuzhi Wei |
| GIVEN NAMES | Yuzhi |
| FAMILY NAME | Wei |
| SIGNATURE | WEI Y |
| AFFILIATIONS | Hainan University |
| ORCID | 0000-0002-0848-0956 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Watching eyes effect
Tourists’ uncivilized behavior has become a significant challenge to the sustainable development of tourism, necessitating effective management strategies. Drawing on the watching eyes effect theory, this study incorporates eye cues into the design of informational signage to explore the effectiveness of this strategy in mitigating tourists’ uncivilized behavior. Through three scenario-based experiments and a field experiment, we demonstrate the …
The green power of emoji
How do consumers react to big data-based personalised pricing? A cognition–affect–behaviour perspective
We explored how customers’ thoughts and feelings about big data-based personalised pricing (BDPP) impacts their reactions. We developed a conceptual model based on the cognition-affect-behaviour paradigm and tested it using data from 284 consumers in the tourism and hospitality industry (female = 56. 34%; mean age = 34. 38 years, SD = 1. 95 years). The findings of PLS-SEM analysis revealed that consumers perceived price unfairness, betrayal, and …
Uncovering the critical drivers of tourists’ willingness to pay a premium for souvenirs
The emergence of the internet has expanded souvenir buying opportunities and provided cheaper and more convenient options, but why are tourists still willing to pay a premium for souvenirs at the destination? We explore a widespread but understudied phenomenon in society through a two-step mixed research approach. We first conduct exploratory research to explore the influencing factors and unknown psychological processes and build our theoretical…
What drives tourists to pay a premium for souvenirs
We investigate the widespread yet under-researched social phenomenon of willingness to pay a premium (WTPP) for souvenirs. In contrast to the existing research in the field of travel overspending, which overemphasizes impulsive purchases, our research reveals that this consumer behaviour is a rational choice, not just an impulsive one. Twenty-one semi-structured in-depth interviews were used to collect data for this exploratory study adopting the…
Temporal landmark effects in travel decision
Temporal landmark effects in travel decision
What drives tourists to pay a premium for souvenirs
We investigate the widespread yet under-researched social phenomenon of willingness to pay a premium (WTPP) for souvenirs. In contrast to the existing research in the field of travel overspending, which overemphasizes impulsive purchases, our research reveals that this consumer behaviour is a rational choice, not just an impulsive one. Twenty-one semi-structured in-depth interviews were used to collect data for this exploratory study adopting the…
Temporal landmark effects in travel decision
Uncovering the critical drivers of tourists’ willingness to pay a premium for souvenirs
The emergence of the internet has expanded souvenir buying opportunities and provided cheaper and more convenient options, but why are tourists still willing to pay a premium for souvenirs at the destination? We explore a widespread but understudied phenomenon in society through a two-step mixed research approach. We first conduct exploratory research to explore the influencing factors and unknown psychological processes and build our theoretical…
What drives tourists to pay a premium for souvenirs
We investigate the widespread yet under-researched social phenomenon of willingness to pay a premium (WTPP) for souvenirs. In contrast to the existing research in the field of travel overspending, which overemphasizes impulsive purchases, our research reveals that this consumer behaviour is a rational choice, not just an impulsive one. Twenty-one semi-structured in-depth interviews were used to collect data for this exploratory study adopting the…
How do consumers react to big data-based personalised pricing? A cognition–affect–behaviour perspective
We explored how customers’ thoughts and feelings about big data-based personalised pricing (BDPP) impacts their reactions. We developed a conceptual model based on the cognition-affect-behaviour paradigm and tested it using data from 284 consumers in the tourism and hospitality industry (female = 56. 34%; mean age = 34. 38 years, SD = 1. 95 years). The findings of PLS-SEM analysis revealed that consumers perceived price unfairness, betrayal, and …
Watching eyes effect
Tourists’ uncivilized behavior has become a significant challenge to the sustainable development of tourism, necessitating effective management strategies. Drawing on the watching eyes effect theory, this study incorporates eye cues into the design of informational signage to explore the effectiveness of this strategy in mitigating tourists’ uncivilized behavior. Through three scenario-based experiments and a field experiment, we demonstrate the …
The green power of emoji
Consumer Behavior in Brand Consumption and Identification (4 works) · Tourism (4 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Psychology (3 works) · Advertising (2 works) · Customer Service Quality and Loyalty (2 works) · Field (mathematics (2 works) · Geography (2 works)