What drives tourists to pay a premium for souvenirs
Bibliographic Data
| ID | 11410550 |
|---|---|
| Authors | Huili Yan (0000-0002-2262-1508, Hainan University), Luqing Wang (0000-0001-5873-585X, Hainan University, corresponding author), Hao Xiong (0000-0001-5479-7754, Hainan University), Yuzhi Wei (0000-0002-0848-0956, Hainan University) |
| Year | 2024 |
| Volume | 49 |
| Issue | 5 |
| Pages | 1190-1196 |
| Publication date | 2024-09-02 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tourism Recreation Research (JOURNAL) |
| Journal identifiers | ISSN: 0250-8281 • E-ISSN: 2320-0308 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02508281.2022.2122343 |
| OpenAlex | W4296370036 |
| Language | EN |
| Citations received | 4 |
| References cited | 30 |
We investigate the widespread yet under-researched social phenomenon of willingness to pay a premium (WTPP) for souvenirs. In contrast to the existing research in the field of travel overspending, which overemphasizes impulsive purchases, our research reveals that this consumer behaviour is a rational choice, not just an impulsive one. Twenty-one semi-structured in-depth interviews were used to collect data for this exploratory study adopting the open-ended method of grounded theory. Based on the framework of the tourist experience, a theoretical model of WTPP for souvenirs is presented in this research. Hedonism, autobiographical memory arousal, affective arousal, authenticity, and symbolic meaning are the primary elements. The conclusion is of crucial importance to destination management; enterprises can cater to the psychology of consumers to achieve the greatest financial benefits
Advertising · Business · Epistemology · Exploratory research · Field (mathematics · Field research · Grounded theory · Hedonism · Meaning (existential · Phenomenon · Political science · Qualitative research · Social science · Sociology · Tourism · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing
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| Citations per year | 2 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |