Luqing Wang
Biographic Data
| ID | 4627174 |
|---|---|
| NAME | Luqing Wang |
| GIVEN NAMES | Luqing |
| FAMILY NAME | Wang |
| SIGNATURE | WANG L |
| AFFILIATIONS | Xiamen University |
| ORCID | 0000-0001-5873-585X |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Voice of the Region
Accent, as a regional linguistic variant, influences consumer attitudes and decisions. However, it remains unclear whether tourists react more positively to salespersons with (vs. without) local accents when purchasing souvenirs. Drawing on signaling theory, we examine whether, how, and when a salesperson’s local accent affects tourists’ purchase behavior for souvenirs. Through six scenario-based experiments and one field experiment, our findings…
Slow or Fast? The Video Motion Design in Destination Marketing
Videos are an effective tool for destination marketing. Despite being an essential technical feature, when and how video motion influences destination advertising effectiveness remains unclear. This research employs a mixed-method approach to investigate how video motion type (slow vs. fast) influences destination advertising effectiveness, while considering the destination type (nature-based vs. urban). Survey results illuminate a lay belief tha…
Do good, feel luckier
Anticipated emotional volatility in tour bookings
How do consumers react to big data-based personalised pricing? A cognition–affect–behaviour perspective
We explored how customers’ thoughts and feelings about big data-based personalised pricing (BDPP) impacts their reactions. We developed a conceptual model based on the cognition-affect-behaviour paradigm and tested it using data from 284 consumers in the tourism and hospitality industry (female = 56. 34%; mean age = 34. 38 years, SD = 1. 95 years). The findings of PLS-SEM analysis revealed that consumers perceived price unfairness, betrayal, and …
Uncovering the critical drivers of tourists’ willingness to pay a premium for souvenirs
The emergence of the internet has expanded souvenir buying opportunities and provided cheaper and more convenient options, but why are tourists still willing to pay a premium for souvenirs at the destination? We explore a widespread but understudied phenomenon in society through a two-step mixed research approach. We first conduct exploratory research to explore the influencing factors and unknown psychological processes and build our theoretical…
What drives tourists to pay a premium for souvenirs
We investigate the widespread yet under-researched social phenomenon of willingness to pay a premium (WTPP) for souvenirs. In contrast to the existing research in the field of travel overspending, which overemphasizes impulsive purchases, our research reveals that this consumer behaviour is a rational choice, not just an impulsive one. Twenty-one semi-structured in-depth interviews were used to collect data for this exploratory study adopting the…
Temporal landmark effects in travel decision
Registered Report - Stage II
Marketing unpredictable tourism experiences like aurora or wildlife viewing poses distinct challenges due to their inherent uncertainty, yet research on effective strategies remains limited. In Stage I of this Registered Report, we proposed that cause-related marketing (CRM) would boost purchase intention for unpredictable tourism products more effectively than traditional discounts by activating a karmic investment mechanism (i.e., self-luck exp…
The temporal shift in consumer hue preferences in hotel booking
Temporal landmark effects in travel decision
What drives tourists to pay a premium for souvenirs
We investigate the widespread yet under-researched social phenomenon of willingness to pay a premium (WTPP) for souvenirs. In contrast to the existing research in the field of travel overspending, which overemphasizes impulsive purchases, our research reveals that this consumer behaviour is a rational choice, not just an impulsive one. Twenty-one semi-structured in-depth interviews were used to collect data for this exploratory study adopting the…
Anticipated emotional volatility in tour bookings
Registered Report - Stage II
Marketing unpredictable tourism experiences like aurora or wildlife viewing poses distinct challenges due to their inherent uncertainty, yet research on effective strategies remains limited. In Stage I of this Registered Report, we proposed that cause-related marketing (CRM) would boost purchase intention for unpredictable tourism products more effectively than traditional discounts by activating a karmic investment mechanism (i.e., self-luck exp…
The temporal shift in consumer hue preferences in hotel booking
Temporal landmark effects in travel decision
Uncovering the critical drivers of tourists’ willingness to pay a premium for souvenirs
The emergence of the internet has expanded souvenir buying opportunities and provided cheaper and more convenient options, but why are tourists still willing to pay a premium for souvenirs at the destination? We explore a widespread but understudied phenomenon in society through a two-step mixed research approach. We first conduct exploratory research to explore the influencing factors and unknown psychological processes and build our theoretical…
What drives tourists to pay a premium for souvenirs
We investigate the widespread yet under-researched social phenomenon of willingness to pay a premium (WTPP) for souvenirs. In contrast to the existing research in the field of travel overspending, which overemphasizes impulsive purchases, our research reveals that this consumer behaviour is a rational choice, not just an impulsive one. Twenty-one semi-structured in-depth interviews were used to collect data for this exploratory study adopting the…
Anticipated emotional volatility in tour bookings
How do consumers react to big data-based personalised pricing? A cognition–affect–behaviour perspective
We explored how customers’ thoughts and feelings about big data-based personalised pricing (BDPP) impacts their reactions. We developed a conceptual model based on the cognition-affect-behaviour paradigm and tested it using data from 284 consumers in the tourism and hospitality industry (female = 56. 34%; mean age = 34. 38 years, SD = 1. 95 years). The findings of PLS-SEM analysis revealed that consumers perceived price unfairness, betrayal, and …
Voice of the Region
Accent, as a regional linguistic variant, influences consumer attitudes and decisions. However, it remains unclear whether tourists react more positively to salespersons with (vs. without) local accents when purchasing souvenirs. Drawing on signaling theory, we examine whether, how, and when a salesperson’s local accent affects tourists’ purchase behavior for souvenirs. Through six scenario-based experiments and one field experiment, our findings…
Slow or Fast? The Video Motion Design in Destination Marketing
Videos are an effective tool for destination marketing. Despite being an essential technical feature, when and how video motion influences destination advertising effectiveness remains unclear. This research employs a mixed-method approach to investigate how video motion type (slow vs. fast) influences destination advertising effectiveness, while considering the destination type (nature-based vs. urban). Survey results illuminate a lay belief tha…
Do good, feel luckier
Consumer Behavior in Brand Consumption and Identification (7 works) · Tourism (6 works) · Business (5 works) · Advertising (4 works) · Digital Marketing and Social Media (4 works) · Diverse Aspects of Tourism Research (4 works) · Marketing (4 works) · Psychology (4 works) · Consumer behaviour (3 works) · Customer Service Quality and Loyalty (3 works)