C A Russell
Biographic Data
| ID | 46692 |
|---|---|
| NAME | C A Russell |
| GIVEN NAMES | C A |
| FAMILY NAME | Russell |
| SIGNATURE | RUSSELL C A |
| AFFILIATIONS | Pepperdine University |
| ORCID | 0000-0002-1918-6381 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 65 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 5 |
Selling sustainability: Making green advertising more concrete with circular economy message framing
Advertising for green products is often deemed too abstract, limiting some consumers’ interest in purchase. Examination of how to reduce this perceived abstractness is scant. Drawing on construal level theory, conceptual metaphor theory and the circular economy, we propose that circular economy message framing can reduce the perceived abstractness of green advertising because it is based on the conceptual metaphor of a circle. This reduced abstra…
How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle
Sustaining sustainable practices in a market whose infrastructure continues to prioritize unsustainable options is not easy. It becomes even more challenging when living sustainably involves interwoven practices that are deeply embedded and interconnected. We focus on one such system of sustainable practices and explore consumers' journey toward Zero Waste lifestyle-a system of practices that is not yet institutionalized. Using a qualitative mult…
Introduction to Computational Advertising Research Methodology Themed Issue
The availability of massively large digital trace data that advertising campaigns and consumers leave behind, the rapid expansion of computing capacities, and technological advancements have had tr
The Role of Personality, Self-Disclosure, and Envy in Maladaptive Social Media Engagement
Through online social networks ( OSNs ), individuals establish and maintain social connections to satisfy their need to belong. Recent research suggests that taken too far, one's need to belong can increase envy and lead to maladaptive social media behavior aligned with obsessive-compulsive disorder (OCD). This study examines the role of two personality traits, one's intrinsic need to belong and trait reactance, on feelings of envy and the self-d…
ChatGPT, AI Advertising, and Advertising Research and Education
Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research
Advertisers and marketers increasingly adopt and invest in audiovisual formats for their communications. In contrast, academic researchers often rely on static visual stimuli to test advertising- and marketing-related research questions. In this research note, we discuss whether and how academic research could benefit from the ability to develop and use dynamic audiovisual stimuli and we consider the validity-related trade-offs inherent in their …
Religiosity and US adolescents' well-being: The moderating role of trait reactance
A large body of evidence has connected religiosity and spirituality to well-being, especially during the crucial adolescent years. This study examines whether trait reactance, a personality predisposition to resist external influences and threats to one's freedom, moderates the links between religiosity/spirituality, self-esteem, and well-being over the course of adolescence. We test these interactive effects with survey data from a nationally re…
Actions Speak Louder than Words: How Characters’ Effectiveness as Message Sources Depend on Their Story Experiences
A television (TV) character's actions and the consequences of these actions in TV storylines can shape the audience's own behavioral intentions, especially if the audience identifies with that character. The current research examines how storylines depicting positive versus negative consequences of drinking affect youths' drinking intentions, and whether post-narrative intervention messages delivered by story characters alter these influences. Re…
Reducing television influences on U.S. adolescents who are high reactance
Watching a lot of television (TV), where alcohol consumption is depicted frequently and mostly positively, can enhance teens' drinking intentions. This influence is particularly problematic among high-reactance teens (that is, those with a predisposition to resist adult control). This study documents one strategy parents can use to counteract TV influences: parental presence during the TV viewing experience (co-viewing). Survey data were collecte…
The Cultivation of Parent and Child Materialism: A Parent–Child Dyadic Study
Research has shown that television viewing cultivates a materialistic worldview in children. However, other socialization factors may also influence children’s materialism. The current research tests two socialization pathways of parental influence: (a) an indirect path in which parents pass on their own materialism to their children, and the parent’s materialism is at least partly the result of a parent cultivation effect (parent cultivation); (…
A Framework of Brand Contestation: Toward Brand Antifragility
The consumer literature on branding to date coalesces around the notion that brands are constantly contested. Brand contestation arises where the actions of consumer brand actors meet, and sometimes confront, those of the brands’ legal owners. This article integrates the extant branding research, a qualitative prestudy, and two complementary empirical studies to advance a theoretical process model of brand contestation. First, an in-depth analysi…
One Brand, Many Trajectories: Narrative Navigation in Transmedia
In an era of unprecedented consumer access to media and the tools to control narrative delivery, speed, and exposure to transmedia content, there is no longer the illusion of a cohesive narrative managed by a recognized singular author or unified authorial voice. Instead, consumers carve their own trajectories through brand narratives. Our multimethod inquiry of television series viewing, based on a combination of interviews, diaries, video recor…
Substance Use and the Media: Two-Volume Set
This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly i…
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
This paper examines the ‘executional greenwashing’ effect, defined as the use of nature-evoking elements in advertisements to artificially enhance a brand's ecological image. Using classic models of information processing and persuasion, the research tests whether ‘executional greenwashing’ differs as a function of consumer knowledge about environmental issues in the product category and whether environmental performance information can counterba…
The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption
Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait Reactance
Cultivation research has shown that heavy television viewing is linked to audiences' generalized, and often skewed, views of reality. This research investigates whether television viewing is related to adolescents' views about the consequences of drinking and whether psychological trait reactance moderates this cultivation effect. Results from a survey of 445 American teenagers show that cumulative exposure to television is linked to reduced beli…
When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation
This research emically documents consumers' experience of the end of a favorite television series. Anchored in the domain of evolving narrative brands, of which TV series are an archetypal example, this work draws from narrative theory, brand relationship theory, and basic research on interpersonal loss to document the processes of loss accommodation. The authors triangulate across data sources and methods (extended participant observation, long …
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy
This research explores the role of cultural diversity in the construction of consumer identity, and in particular, how cultural diversity is appropriated through television viewing. Data based on depth interviews and surveys of young adults who created brand collages centered on a television-based character reveal that viewers identify and engage with television narratives through a process of “homophilization”; that is, they actively envision va…
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperrespons…
Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects
This study examines the influence of product placements in television serial comedies on consumer attitudes toward the products. Proposing a "Balance Model of Sitcom Product Placement Effects," the study integrates genre theory to analyze character-product associations in sitcoms, parasocial theory to consider consumer-character referential relations, and balance theory to address the main research issue of the way that characters' relations to p…
The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures
Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The…
Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption
The paper presents a study of consumer responses to products placed in a sitcom, “Ads R’ Us,” created as a stimulus to ascertain the influence of a television program’s genre and male/female respondents’ sex on responses. Textual analysis is used to analyze sitcoms, a category of programs created in accordance with genre conventions, the structural framework that influences responses to media vehicles. First‐generation feminist reading theory, wh…
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a three-phased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate con…
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
This article develops and tests a conceptual framework for the practice of product placement. The empirical testing introduces a controlled experimental approach called the theater methodology. Results show that the modality of presentation (visual and auditory) of the placements and the degree of connection between a brand and the plot of the show interact to influence memory and attitude change. Memory improves when modality and plot connection…
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperrespons…
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
This article develops and tests a conceptual framework for the practice of product placement. The empirical testing introduces a controlled experimental approach called the theater methodology. Results show that the modality of presentation (visual and auditory) of the placements and the degree of connection between a brand and the plot of the show interact to influence memory and attitude change. Memory improves when modality and plot connection…
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a three-phased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate con…
When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation
This research emically documents consumers' experience of the end of a favorite television series. Anchored in the domain of evolving narrative brands, of which TV series are an archetypal example, this work draws from narrative theory, brand relationship theory, and basic research on interpersonal loss to document the processes of loss accommodation. The authors triangulate across data sources and methods (extended participant observation, long …
The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures
Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The…
The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption
One Brand, Many Trajectories: Narrative Navigation in Transmedia
In an era of unprecedented consumer access to media and the tools to control narrative delivery, speed, and exposure to transmedia content, there is no longer the illusion of a cohesive narrative managed by a recognized singular author or unified authorial voice. Instead, consumers carve their own trajectories through brand narratives. Our multimethod inquiry of television series viewing, based on a combination of interviews, diaries, video recor…
How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle
Sustaining sustainable practices in a market whose infrastructure continues to prioritize unsustainable options is not easy. It becomes even more challenging when living sustainably involves interwoven practices that are deeply embedded and interconnected. We focus on one such system of sustainable practices and explore consumers' journey toward Zero Waste lifestyle-a system of practices that is not yet institutionalized. Using a qualitative mult…
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy
This research explores the role of cultural diversity in the construction of consumer identity, and in particular, how cultural diversity is appropriated through television viewing. Data based on depth interviews and surveys of young adults who created brand collages centered on a television-based character reveal that viewers identify and engage with television narratives through a process of “homophilization”; that is, they actively envision va…
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
This article develops and tests a conceptual framework for the practice of product placement. The empirical testing introduces a controlled experimental approach called the theater methodology. Results show that the modality of presentation (visual and auditory) of the placements and the degree of connection between a brand and the plot of the show interact to influence memory and attitude change. Memory improves when modality and plot connection…
Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption
The paper presents a study of consumer responses to products placed in a sitcom, “Ads R’ Us,” created as a stimulus to ascertain the influence of a television program’s genre and male/female respondents’ sex on responses. Textual analysis is used to analyze sitcoms, a category of programs created in accordance with genre conventions, the structural framework that influences responses to media vehicles. First‐generation feminist reading theory, wh…
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a three-phased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate con…
Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects
This study examines the influence of product placements in television serial comedies on consumer attitudes toward the products. Proposing a "Balance Model of Sitcom Product Placement Effects," the study integrates genre theory to analyze character-product associations in sitcoms, parasocial theory to consider consumer-character referential relations, and balance theory to address the main research issue of the way that characters' relations to p…
The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures
Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The…
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy
This research explores the role of cultural diversity in the construction of consumer identity, and in particular, how cultural diversity is appropriated through television viewing. Data based on depth interviews and surveys of young adults who created brand collages centered on a television-based character reveal that viewers identify and engage with television narratives through a process of “homophilization”; that is, they actively envision va…
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperrespons…
Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait Reactance
Cultivation research has shown that heavy television viewing is linked to audiences' generalized, and often skewed, views of reality. This research investigates whether television viewing is related to adolescents' views about the consequences of drinking and whether psychological trait reactance moderates this cultivation effect. Results from a survey of 445 American teenagers show that cumulative exposure to television is linked to reduced beli…
When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation
This research emically documents consumers' experience of the end of a favorite television series. Anchored in the domain of evolving narrative brands, of which TV series are an archetypal example, this work draws from narrative theory, brand relationship theory, and basic research on interpersonal loss to document the processes of loss accommodation. The authors triangulate across data sources and methods (extended participant observation, long …
Substance Use and the Media: Two-Volume Set
This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly i…
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
This paper examines the ‘executional greenwashing’ effect, defined as the use of nature-evoking elements in advertisements to artificially enhance a brand's ecological image. Using classic models of information processing and persuasion, the research tests whether ‘executional greenwashing’ differs as a function of consumer knowledge about environmental issues in the product category and whether environmental performance information can counterba…
The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption
Actions Speak Louder than Words: How Characters’ Effectiveness as Message Sources Depend on Their Story Experiences
A television (TV) character's actions and the consequences of these actions in TV storylines can shape the audience's own behavioral intentions, especially if the audience identifies with that character. The current research examines how storylines depicting positive versus negative consequences of drinking affect youths' drinking intentions, and whether post-narrative intervention messages delivered by story characters alter these influences. Re…
Reducing television influences on U.S. adolescents who are high reactance
Watching a lot of television (TV), where alcohol consumption is depicted frequently and mostly positively, can enhance teens' drinking intentions. This influence is particularly problematic among high-reactance teens (that is, those with a predisposition to resist adult control). This study documents one strategy parents can use to counteract TV influences: parental presence during the TV viewing experience (co-viewing). Survey data were collecte…
The Cultivation of Parent and Child Materialism: A Parent–Child Dyadic Study
Research has shown that television viewing cultivates a materialistic worldview in children. However, other socialization factors may also influence children’s materialism. The current research tests two socialization pathways of parental influence: (a) an indirect path in which parents pass on their own materialism to their children, and the parent’s materialism is at least partly the result of a parent cultivation effect (parent cultivation); (…
A Framework of Brand Contestation: Toward Brand Antifragility
The consumer literature on branding to date coalesces around the notion that brands are constantly contested. Brand contestation arises where the actions of consumer brand actors meet, and sometimes confront, those of the brands’ legal owners. This article integrates the extant branding research, a qualitative prestudy, and two complementary empirical studies to advance a theoretical process model of brand contestation. First, an in-depth analysi…
One Brand, Many Trajectories: Narrative Navigation in Transmedia
In an era of unprecedented consumer access to media and the tools to control narrative delivery, speed, and exposure to transmedia content, there is no longer the illusion of a cohesive narrative managed by a recognized singular author or unified authorial voice. Instead, consumers carve their own trajectories through brand narratives. Our multimethod inquiry of television series viewing, based on a combination of interviews, diaries, video recor…
Religiosity and US adolescents' well-being: The moderating role of trait reactance
A large body of evidence has connected religiosity and spirituality to well-being, especially during the crucial adolescent years. This study examines whether trait reactance, a personality predisposition to resist external influences and threats to one's freedom, moderates the links between religiosity/spirituality, self-esteem, and well-being over the course of adolescence. We test these interactive effects with survey data from a nationally re…
The Role of Personality, Self-Disclosure, and Envy in Maladaptive Social Media Engagement
Through online social networks ( OSNs ), individuals establish and maintain social connections to satisfy their need to belong. Recent research suggests that taken too far, one's need to belong can increase envy and lead to maladaptive social media behavior aligned with obsessive-compulsive disorder (OCD). This study examines the role of two personality traits, one's intrinsic need to belong and trait reactance, on feelings of envy and the self-d…
ChatGPT, AI Advertising, and Advertising Research and Education
Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research
Advertisers and marketers increasingly adopt and invest in audiovisual formats for their communications. In contrast, academic researchers often rely on static visual stimuli to test advertising- and marketing-related research questions. In this research note, we discuss whether and how academic research could benefit from the ability to develop and use dynamic audiovisual stimuli and we consider the validity-related trade-offs inherent in their …
Introduction to Computational Advertising Research Methodology Themed Issue
The availability of massively large digital trace data that advertising campaigns and consumers leave behind, the rapid expansion of computing capacities, and technological advancements have had tr
Selling sustainability: Making green advertising more concrete with circular economy message framing
Advertising for green products is often deemed too abstract, limiting some consumers’ interest in purchase. Examination of how to reduce this perceived abstractness is scant. Drawing on construal level theory, conceptual metaphor theory and the circular economy, we propose that circular economy message framing can reduce the perceived abstractness of green advertising because it is based on the conceptual metaphor of a circle. This reduced abstra…
How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle
Sustaining sustainable practices in a market whose infrastructure continues to prioritize unsustainable options is not easy. It becomes even more challenging when living sustainably involves interwoven practices that are deeply embedded and interconnected. We focus on one such system of sustainable practices and explore consumers' journey toward Zero Waste lifestyle-a system of practices that is not yet institutionalized. Using a qualitative mult…
Psychology (22 works) · Advertising (15 works) · Business (15 works) · Social Psychology (12 works) · Consumer Behavior in Brand Consumption and Identification (11 works) · Media Influence and Health (9 works) · Sociology (8 works) · Computer Science (7 works) · Digital Marketing and Social Media (6 works) · Marketing (6 works)