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How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle

Bibliographic Data

ID2237302
AuthorsFanny Reniou (0000-0002-0067-3753, Centre National de la Recherche Scientifique), Elisa Robert-Monnot (0000-0002-2822-4204, Centre National de la Recherche Scientifique, corresponding author), C A Russell (0000-0002-1918-6381, Pepperdine University)
EditorsMarkus Giesler, Ashlee Humphreys
Year2025
Volume52
Issue6
Pages1274-1303
Publication date2025-04-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/jcr/ucaf028
OpenAlexW4409783567
LanguageEN
Citations received1
References cited102

Sustaining sustainable practices in a market whose infrastructure continues to prioritize unsustainable options is not easy. It becomes even more challenging when living sustainably involves interwoven practices that are deeply embedded and interconnected. We focus on one such system of sustainable practices and explore consumers' journey toward Zero Waste lifestyle-a system of practices that is not yet institutionalized. Using a qualitative multimethod approach and a practice-theoretical lens, this research uncovers the iterative process through which this system of practices develops around the Zero Waste meta-meaning, a driving force common to all associated practices. Our analysis reveals a set of adaptive capabilities that enable carriers of these practices to gradually develop and stabilize the interwoven system that scaffolds the Zero Waste lifestyle. The gradual institutionalization of this system of practices requires a mutualization of capabilities among carriers who share a common meta-meaning. By examining the maintenance of sustainable practices through a practice-theoretical lens, this research offers new ways to encourage and promote the transition toward more sustainable lifestyles

Business · Food waste · Waste management · Zero (linguistics) · Zero emission · Zero waste · Engineering · Environmental Education and Sustainability · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Marketing · Philosophy · Psychology

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo

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