Sarah J S Wilner
Biographic Data
| ID | 4780466 |
|---|---|
| NAME | Sarah J S Wilner |
| GIVEN NAMES | Sarah J S |
| FAMILY NAME | Wilner |
| SIGNATURE | WILNER S J S |
| AFFILIATIONS | Schulich School of Business, York University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 2 |
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys, mainstream media coverage, and interviews with producers and consumers. We find that objects convey meaning in the market by creating sensory or discursive alignment between new o…
Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda
Design thinking has attracted considerable interest from practitioners and academics alike, as it offers a novel approach to innovation and problem‐solving. However, there appear to be substantial differences between promoters and critics about its essential attributes, applicability, and outcomes. To shed light on current knowledge and conceptualizations of design thinking we undertook a multiphase study. First, a systematic review of the design…
A Crisis of Representation? Anthropology in the Popular Business Media
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Word-of-mouth (WOM) marketing—firms’ intentional influencing of consumer-to-consumer communications—is an increasingly important technique. Reviewing and synthesizing extant WOM theory, this article shows how marketers employing social media marketing methods face a situation of networked coproduction of narratives. It then presents a study of a marketing campaign in which mobile phones were seeded with prominent bloggers. Eighty-three blogs were…
Strangers or Kin? Exploring Marketing's Relationship to Design Ethnography and New Product Development
Marketers represent a particularly significant class of colleagues that corporate ethnographers must engage with, with a central role both in commissioning fieldwork and converting its findings into marketplace offerings. This paper explores the interaction between the two functions, asking, "What is the relationship between marketing and design ethnography and how does each function inform-or inhibit-the other?" A review of the various streams o…
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys, mainstream media coverage, and interviews with producers and consumers. We find that objects convey meaning in the market by creating sensory or discursive alignment between new o…
Strangers or Kin? Exploring Marketing's Relationship to Design Ethnography and New Product Development
Marketers represent a particularly significant class of colleagues that corporate ethnographers must engage with, with a central role both in commissioning fieldwork and converting its findings into marketplace offerings. This paper explores the interaction between the two functions, asking, "What is the relationship between marketing and design ethnography and how does each function inform-or inhibit-the other?" A review of the various streams o…
Strangers or Kin? Exploring Marketing's Relationship to Design Ethnography and New Product Development
Marketers represent a particularly significant class of colleagues that corporate ethnographers must engage with, with a central role both in commissioning fieldwork and converting its findings into marketplace offerings. This paper explores the interaction between the two functions, asking, "What is the relationship between marketing and design ethnography and how does each function inform-or inhibit-the other?" A review of the various streams o…
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Word-of-mouth (WOM) marketing—firms’ intentional influencing of consumer-to-consumer communications—is an increasingly important technique. Reviewing and synthesizing extant WOM theory, this article shows how marketers employing social media marketing methods face a situation of networked coproduction of narratives. It then presents a study of a marketing campaign in which mobile phones were seeded with prominent bloggers. Eighty-three blogs were…
A Crisis of Representation? Anthropology in the Popular Business Media
Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda
Design thinking has attracted considerable interest from practitioners and academics alike, as it offers a novel approach to innovation and problem‐solving. However, there appear to be substantial differences between promoters and critics about its essential attributes, applicability, and outcomes. To shed light on current knowledge and conceptualizations of design thinking we undertook a multiphase study. First, a systematic review of the design…
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys, mainstream media coverage, and interviews with producers and consumers. We find that objects convey meaning in the market by creating sensory or discursive alignment between new o…
Sociology (5 works) · Political science (4 works) · Business (3 works) · Public relations (3 works) · Advertising (2 works) · Anthropology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Communication and Language (2 works) · Law (2 works) · Marketing (2 works)