Ljubica Knežević Cvelbar
Biographic Data
| ID | 4795211 |
|---|---|
| NAME | Ljubica Knežević Cvelbar |
| GIVEN NAMES | Ljubica Knežević |
| FAMILY NAME | Cvelbar |
| SIGNATURE | CVELBAR L K |
| AFFILIATIONS | University of Ljubljana |
| ORCID | 0000-0001-6086-5979 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 26 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Bridging the divide
The current academic system places strong emphasis on producing an unsustainably large quantity of publications, many of which offer limited novelty. As a result, academics lack the time and the incentives to build meaningful connections with industry. This paper is written as a personal reflection, supported by existing literature. It argues that if academics wish to have a tangible impact on future development, closer and more effective collabo…
Virtual tourism experiences
Ubiquitous digitalization combined with recent crises has increased the drive to develop new virtual tourism (VT) offerings. However, the factors influencing end-users’ adoption, participation and, most crucially, their readiness to pay have yet to be sufficiently investigated. In the paper, we test behavioral intentions regarding VT experiences and their actual use. We integrate the extended unified theory of acceptance and use of technology (UT…
Can publicly visible pro-environmental initiatives improve the organic environmental image of destinations
Destination image formation theory postulates that the way tourists perceive a destination – the destination’s image – affects tourists’ destination choice. Organic destination image – which develops naturally, without an active effort by anyone to shape destination image – is more powerful than destination image induced through marketing because tourists are sceptical about the information conveyed to them through marketing communication channel…
Tourist pro-environmental behaviour
Contextual impacts have a major role for the tourist pro-environmental behaviour at the destination, however, they remain under-researched. In this article, we explore the change in pro-environmental behaviour of tourists from daily to tourism context. We surveyed tourists asking them to evaluate the environmental image, their pro-environmental behaviour at the recently visited destination and in daily life, and then analysed data with t-test and…
Do employees hold the key to environmental sustainability in tourism businesses? Empirical evidence from a field study
The tourism industry must reduce the negative impacts of its operations on the environment to secure its own prosperity into the future and to contribute to humanity's collective aim of more sustainable production and consumption. An increasing number of studies in sustainable tourism have attempted to develop and test in the field the effectiveness of behavioural change interventions aimed at enticing tourism stakeholders in behaving more sustai…
Using a market basket analysis in tourism studies
Understanding tourist visitation patterns is crucial for decision makers in order to create smart tourism industry. A growing body of tourism research uses geo-location data in order to better understand tourism demand. In this article, we present a new approach based on a market basket analysis. This approach uses geo-location data shared by tourists on tourism platforms in order to bundle the range of available tourism services and understand w…
The effects of framing on environmental decisions
Holidays for all
Tourism staycation vouchers as a demand stimulus during COVID-19 crisis • List of selected countries that introduced the tourism vouchers • Multiplicative impacts of staycation vouchers in Slovenia
Pro-environment choices using a second language
Tourism requires context-specific strategies to increase pro-environment behaviour. • We tested if the Foreign Language effect can be such a strategy. • Participants made more environment-friendly decision in their second language. • The Foreign Language effect can thus be a possible strategy in tourism
The shuttle bus survey
A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly
Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach—based on sharing monetary savings with g…
Changing service settings for the environment
Do Pro-environmental Appeals Trigger Pro-environmental Behavior in Hotel Guests?
Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hot…
Fashioning a destination tourism future
Fashioning a destination tourism future
Changing service settings for the environment
Do employees hold the key to environmental sustainability in tourism businesses? Empirical evidence from a field study
The tourism industry must reduce the negative impacts of its operations on the environment to secure its own prosperity into the future and to contribute to humanity's collective aim of more sustainable production and consumption. An increasing number of studies in sustainable tourism have attempted to develop and test in the field the effectiveness of behavioural change interventions aimed at enticing tourism stakeholders in behaving more sustai…
Holidays for all
Tourism staycation vouchers as a demand stimulus during COVID-19 crisis • List of selected countries that introduced the tourism vouchers • Multiplicative impacts of staycation vouchers in Slovenia
The shuttle bus survey
Fashioning a destination tourism future
Do Pro-environmental Appeals Trigger Pro-environmental Behavior in Hotel Guests?
Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hot…
A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly
Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach—based on sharing monetary savings with g…
Changing service settings for the environment
Using a market basket analysis in tourism studies
Understanding tourist visitation patterns is crucial for decision makers in order to create smart tourism industry. A growing body of tourism research uses geo-location data in order to better understand tourism demand. In this article, we present a new approach based on a market basket analysis. This approach uses geo-location data shared by tourists on tourism platforms in order to bundle the range of available tourism services and understand w…
The effects of framing on environmental decisions
Holidays for all
Tourism staycation vouchers as a demand stimulus during COVID-19 crisis • List of selected countries that introduced the tourism vouchers • Multiplicative impacts of staycation vouchers in Slovenia
Pro-environment choices using a second language
Tourism requires context-specific strategies to increase pro-environment behaviour. • We tested if the Foreign Language effect can be such a strategy. • Participants made more environment-friendly decision in their second language. • The Foreign Language effect can thus be a possible strategy in tourism
The shuttle bus survey
Tourist pro-environmental behaviour
Contextual impacts have a major role for the tourist pro-environmental behaviour at the destination, however, they remain under-researched. In this article, we explore the change in pro-environmental behaviour of tourists from daily to tourism context. We surveyed tourists asking them to evaluate the environmental image, their pro-environmental behaviour at the recently visited destination and in daily life, and then analysed data with t-test and…
Do employees hold the key to environmental sustainability in tourism businesses? Empirical evidence from a field study
The tourism industry must reduce the negative impacts of its operations on the environment to secure its own prosperity into the future and to contribute to humanity's collective aim of more sustainable production and consumption. An increasing number of studies in sustainable tourism have attempted to develop and test in the field the effectiveness of behavioural change interventions aimed at enticing tourism stakeholders in behaving more sustai…
Can publicly visible pro-environmental initiatives improve the organic environmental image of destinations
Destination image formation theory postulates that the way tourists perceive a destination – the destination’s image – affects tourists’ destination choice. Organic destination image – which develops naturally, without an active effort by anyone to shape destination image – is more powerful than destination image induced through marketing because tourists are sceptical about the information conveyed to them through marketing communication channel…
Virtual tourism experiences
Ubiquitous digitalization combined with recent crises has increased the drive to develop new virtual tourism (VT) offerings. However, the factors influencing end-users’ adoption, participation and, most crucially, their readiness to pay have yet to be sufficiently investigated. In the paper, we test behavioral intentions regarding VT experiences and their actual use. We integrate the extended unified theory of acceptance and use of technology (UT…
Bridging the divide
The current academic system places strong emphasis on producing an unsustainably large quantity of publications, many of which offer limited novelty. As a result, academics lack the time and the incentives to build meaningful connections with industry. This paper is written as a personal reflection, supported by existing literature. It argues that if academics wish to have a tangible impact on future development, closer and more effective collabo…
Tourism (13 works) · Business (11 works) · Diverse Aspects of Tourism Research (9 works) · Geography (8 works) · Psychology (8 works) · Economics (7 works) · Environmental Education and Sustainability (7 works) · Environmental Sustainability in Business (7 works) · Marketing (7 works) · Environmental economics (6 works)