María Trinidad García Leiva
Biographic Data
| ID | 4802414 |
|---|---|
| NAME | María Trinidad García Leiva |
| GIVEN NAMES | María Trinidad García |
| FAMILY NAME | Leiva |
| SIGNATURE | LEIVA M T G |
| AFFILIATIONS | Universidad Carlos III de Madrid |
| ORCID | 0000-0001-8572-0565 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Close Contact for Context: Qualitative Methodological Considerations for Assessing Prominence and Discoverability
This article advocates for a “close contact for context” approach as a crucial step before, or in combination with, automated data collection and comparative analyses to assess the prominence and discoverability of European works in video-on-demand (VoD) catalogs. Grounded in media industries research, the method emphasizes the importance of close observation within the dynamic interface environments of VoD services. To this end, we present a set…
Audiovisual prominence and discoverability in Europe: Stakeholders’ alliances under construction
This paper seeks to shed light on the EU regulation and policy for prominence and discoverability of EU works and of services of general interest from the point of view of main European audiovisual agents as represented by corresponding organisations. Their positions are characterised following a stakeholder analysis and in relation to the advocacy coalition framework. The study draws on evidence from statements and positions, policy documents, r…
The performance of Spanish audio-visual productions abroad: Growing recognition amidst limited circulation and exports
In the last five years, the Spanish audio-visual industry has been shaped by the expansion of transnational on-demand audio-visual services as well as by the COVID-19 pandemic. In this context, characterized by opportunities and challenges, such as an increase in production agreements, popular hits and critical acclaim, alongside industry concentration and inadequate financial support, the international market offers hope while promising strategi…
Servicios estadounidenses de SVOD en España: Análisis de la disponibilidad, características y prominencia de obra local
El artículo retrata y analiza la disponibilidad y la prominencia de la obra española presente en cinco servicios audiovisuales bajo demanda por suscripción (SVOD) ofrecidos en España: Netflix, Prime Video, HBO Max, Disney+ y Apple TV+. Los datos del trabajo de campo, efectuado sobre muestras obtenidas de sus catálogos, en enero de 2022 y 2023, permiten conocer qué cantidad de obra española integra los servicios considerados, cuáles son sus princi…
Netflix Originals in Spain: Challenging diversity
This article presents the results of an exploratory study about Netflix Originals in Spain in 2018 and 2019 from the point of view of the diversity supplied. Theoretically grounded in audiovisual diversity issues, it reflects upon the characteristics of Netflix’s audiovisual offerings, in general – organized through catalogues that are spatially and temporally defined – as well as upon the creation of Netflix Originals, in particular – a complex …
Plataformas y política audiovisual: Netflix en España
El objetivo de este artículo es reflexionar, en el ámbito de las políticas audiovisuales y en clave de diversidad, sobre el impacto de las plataformas trasnacionales que ofrecen audiovisual de pago bajo demanda en España. Para ello se describen y analizan las reacciones que las mismas han generado desde su desembarco, prestando especial atención a la empresa Netflix. Partiendo de un análisis documental y bibliográfico crítico, tales reacciones se…
VoD platforms and prominence: A European regulatory approach
In a scenario of abundance of digital contents, audiovisual works need to be easily discovered to be consumed. Prominence, therefore, becomes essential. In Europe, the idea of giving prominence became key to address how works can be promoted after the adoption of the Audiovisual Media Services Directive in 2007. In light of the amendment of this norm, this article provides an overview of the regulation regarding prominence of Video on Demand (VoD…
VOD service providers and regulation in the European Union: An audiovisual diversity approach
A firm step in order to impose a quota for the catalogues of video-on-demand service providers has been given by the EU through the amendment of the Audiovisual Media Services Directive in 2018. This paper aims to analyse the potential implications of this change, in relation to the way the promotion of European works has been implemented so far, since some comments can be made in light of this revision. It will be argued that more interesting th…
Desafíos y oportunidades para la diversidad del audiovisual en internet
A las puertas del primer cuarto del siglo XXI ya nadie cuestiona que la cadena de valor de la industria audiovisual se ha transformando. La era digital exhibe a la vez posibilidades de enriquecimiento cultural pero también despliega nuevos desafíos. Después de ofrecer un retrato general de las industrias audiovisuales en la era digital, en términos de agentes y lógicas en tensión, y partiendo del caso español, se presenta un análisis de las venta…
Cultural diversity and free trade: The case of the EU-Canada agreement
This article examines the role assigned to culture in general and to cultural industries and diversity in particular by the Canada-EU Comprehensive Economic Trade Agreement (CETA). Although it pursues further economic liberalization, the arrangement is about much more than trade: its preamble, for instance, contains a reference to the 2005 UNESCO Convention on the Diversity of Cultural Expressions. Nevertheless, the text lacks a general exception…
The political economy of DTT: An international overview
This article offers a panoramic view of the ongoing transformations within the field of television in nine different countries, regarding their full digitalization. More specifically, it describes and analyses the shift from analogue to digital terrestrial television (DTT) through a detailed enquiry on specific case studies in America, Europe and Asia. It evaluates thus the role of public institutions and private companies in the ongoing transiti…
Spanish cooperation in culture and communication: An overview of a decade of exchanges with Ibero-America
The article presents the main results of the investigation, ‘Current Situation and Prospects of Spanish Cooperation in Culture and Communication with the Rest of Ibero-America, 1997–2007’. The text offers an overview of the initiatives which took place during the period studied, by country, cultural and media sectors, agents involved, and type of activity. Spain’s role in terms of cooperation in culture and communication is analysed, and a reflec…
Digital switchover across the globe: The emergence of complex regional patterns
VOD service providers and regulation in the European Union: An audiovisual diversity approach
A firm step in order to impose a quota for the catalogues of video-on-demand service providers has been given by the EU through the amendment of the Audiovisual Media Services Directive in 2018. This paper aims to analyse the potential implications of this change, in relation to the way the promotion of European works has been implemented so far, since some comments can be made in light of this revision. It will be argued that more interesting th…
Netflix Originals in Spain: Challenging diversity
This article presents the results of an exploratory study about Netflix Originals in Spain in 2018 and 2019 from the point of view of the diversity supplied. Theoretically grounded in audiovisual diversity issues, it reflects upon the characteristics of Netflix’s audiovisual offerings, in general – organized through catalogues that are spatially and temporally defined – as well as upon the creation of Netflix Originals, in particular – a complex …
Servicios estadounidenses de SVOD en España: Análisis de la disponibilidad, características y prominencia de obra local
El artículo retrata y analiza la disponibilidad y la prominencia de la obra española presente en cinco servicios audiovisuales bajo demanda por suscripción (SVOD) ofrecidos en España: Netflix, Prime Video, HBO Max, Disney+ y Apple TV+. Los datos del trabajo de campo, efectuado sobre muestras obtenidas de sus catálogos, en enero de 2022 y 2023, permiten conocer qué cantidad de obra española integra los servicios considerados, cuáles son sus princi…
Plataformas y política audiovisual: Netflix en España
El objetivo de este artículo es reflexionar, en el ámbito de las políticas audiovisuales y en clave de diversidad, sobre el impacto de las plataformas trasnacionales que ofrecen audiovisual de pago bajo demanda en España. Para ello se describen y analizan las reacciones que las mismas han generado desde su desembarco, prestando especial atención a la empresa Netflix. Partiendo de un análisis documental y bibliográfico crítico, tales reacciones se…
VoD platforms and prominence: A European regulatory approach
In a scenario of abundance of digital contents, audiovisual works need to be easily discovered to be consumed. Prominence, therefore, becomes essential. In Europe, the idea of giving prominence became key to address how works can be promoted after the adoption of the Audiovisual Media Services Directive in 2007. In light of the amendment of this norm, this article provides an overview of the regulation regarding prominence of Video on Demand (VoD…
Audiovisual prominence and discoverability in Europe: Stakeholders’ alliances under construction
This paper seeks to shed light on the EU regulation and policy for prominence and discoverability of EU works and of services of general interest from the point of view of main European audiovisual agents as represented by corresponding organisations. Their positions are characterised following a stakeholder analysis and in relation to the advocacy coalition framework. The study draws on evidence from statements and positions, policy documents, r…
Desafíos y oportunidades para la diversidad del audiovisual en internet
A las puertas del primer cuarto del siglo XXI ya nadie cuestiona que la cadena de valor de la industria audiovisual se ha transformando. La era digital exhibe a la vez posibilidades de enriquecimiento cultural pero también despliega nuevos desafíos. Después de ofrecer un retrato general de las industrias audiovisuales en la era digital, en términos de agentes y lógicas en tensión, y partiendo del caso español, se presenta un análisis de las venta…
Digital switchover across the globe: The emergence of complex regional patterns
Digital switchover across the globe: The emergence of complex regional patterns
The political economy of DTT: An international overview
This article offers a panoramic view of the ongoing transformations within the field of television in nine different countries, regarding their full digitalization. More specifically, it describes and analyses the shift from analogue to digital terrestrial television (DTT) through a detailed enquiry on specific case studies in America, Europe and Asia. It evaluates thus the role of public institutions and private companies in the ongoing transiti…
Spanish cooperation in culture and communication: An overview of a decade of exchanges with Ibero-America
The article presents the main results of the investigation, ‘Current Situation and Prospects of Spanish Cooperation in Culture and Communication with the Rest of Ibero-America, 1997–2007’. The text offers an overview of the initiatives which took place during the period studied, by country, cultural and media sectors, agents involved, and type of activity. Spain’s role in terms of cooperation in culture and communication is analysed, and a reflec…
Cultural diversity and free trade: The case of the EU-Canada agreement
This article examines the role assigned to culture in general and to cultural industries and diversity in particular by the Canada-EU Comprehensive Economic Trade Agreement (CETA). Although it pursues further economic liberalization, the arrangement is about much more than trade: its preamble, for instance, contains a reference to the 2005 UNESCO Convention on the Diversity of Cultural Expressions. Nevertheless, the text lacks a general exception…
Desafíos y oportunidades para la diversidad del audiovisual en internet
A las puertas del primer cuarto del siglo XXI ya nadie cuestiona que la cadena de valor de la industria audiovisual se ha transformando. La era digital exhibe a la vez posibilidades de enriquecimiento cultural pero también despliega nuevos desafíos. Después de ofrecer un retrato general de las industrias audiovisuales en la era digital, en términos de agentes y lógicas en tensión, y partiendo del caso español, se presenta un análisis de las venta…
VOD service providers and regulation in the European Union: An audiovisual diversity approach
A firm step in order to impose a quota for the catalogues of video-on-demand service providers has been given by the EU through the amendment of the Audiovisual Media Services Directive in 2018. This paper aims to analyse the potential implications of this change, in relation to the way the promotion of European works has been implemented so far, since some comments can be made in light of this revision. It will be argued that more interesting th…
Plataformas y política audiovisual: Netflix en España
El objetivo de este artículo es reflexionar, en el ámbito de las políticas audiovisuales y en clave de diversidad, sobre el impacto de las plataformas trasnacionales que ofrecen audiovisual de pago bajo demanda en España. Para ello se describen y analizan las reacciones que las mismas han generado desde su desembarco, prestando especial atención a la empresa Netflix. Partiendo de un análisis documental y bibliográfico crítico, tales reacciones se…
VoD platforms and prominence: A European regulatory approach
In a scenario of abundance of digital contents, audiovisual works need to be easily discovered to be consumed. Prominence, therefore, becomes essential. In Europe, the idea of giving prominence became key to address how works can be promoted after the adoption of the Audiovisual Media Services Directive in 2007. In light of the amendment of this norm, this article provides an overview of the regulation regarding prominence of Video on Demand (VoD…
Netflix Originals in Spain: Challenging diversity
This article presents the results of an exploratory study about Netflix Originals in Spain in 2018 and 2019 from the point of view of the diversity supplied. Theoretically grounded in audiovisual diversity issues, it reflects upon the characteristics of Netflix’s audiovisual offerings, in general – organized through catalogues that are spatially and temporally defined – as well as upon the creation of Netflix Originals, in particular – a complex …
The performance of Spanish audio-visual productions abroad: Growing recognition amidst limited circulation and exports
In the last five years, the Spanish audio-visual industry has been shaped by the expansion of transnational on-demand audio-visual services as well as by the COVID-19 pandemic. In this context, characterized by opportunities and challenges, such as an increase in production agreements, popular hits and critical acclaim, alongside industry concentration and inadequate financial support, the international market offers hope while promising strategi…
Servicios estadounidenses de SVOD en España: Análisis de la disponibilidad, características y prominencia de obra local
El artículo retrata y analiza la disponibilidad y la prominencia de la obra española presente en cinco servicios audiovisuales bajo demanda por suscripción (SVOD) ofrecidos en España: Netflix, Prime Video, HBO Max, Disney+ y Apple TV+. Los datos del trabajo de campo, efectuado sobre muestras obtenidas de sus catálogos, en enero de 2022 y 2023, permiten conocer qué cantidad de obra española integra los servicios considerados, cuáles son sus princi…
Close Contact for Context: Qualitative Methodological Considerations for Assessing Prominence and Discoverability
This article advocates for a “close contact for context” approach as a crucial step before, or in combination with, automated data collection and comparative analyses to assess the prominence and discoverability of European works in video-on-demand (VoD) catalogs. Grounded in media industries research, the method emphasizes the importance of close observation within the dynamic interface environments of VoD services. To this end, we present a set…
Audiovisual prominence and discoverability in Europe: Stakeholders’ alliances under construction
This paper seeks to shed light on the EU regulation and policy for prominence and discoverability of EU works and of services of general interest from the point of view of main European audiovisual agents as represented by corresponding organisations. Their positions are characterised following a stakeholder analysis and in relation to the advocacy coalition framework. The study draws on evidence from statements and positions, policy documents, r…
Political science (9 works) · Computer Science (8 works) · Cultural Industries and Urban Development (7 works) · Business (5 works) · Law (5 works) · Media and Digital Communication (5 works) · International trade (4 works) · Politics (4 works) · Sociology (4 works) · Diversity (politics (3 works)