Оksana Zelenko
Biographic Data
| ID | 4815388 |
|---|---|
| NAME | Оksana Zelenko |
| GIVEN NAMES | Оksana |
| FAMILY NAME | Zelenko |
| SIGNATURE | ZELENKO О |
| AFFILIATIONS | Lutsk National Technical University |
| ORCID | 0000-0002-9004-0203 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Brand Communication Strategies and PR Technologies for Crisis Management in the Media Sector
Relevance: The relevance of the study is due to the rapid growth of the role of brand communications and PR technologies in ensuring stability and trust in the media during crises, which has become especially acute in the context of global challenges in recent years. Methods: The article uses a set of methods that combines statistical analysis of aggregated sociological data (2020-2025), case analysis of leading Ukrainian media during a full-scal…
The Caregiving Journey
Being an informal caregiver to a loved one with an illness, disease, or chronic disability is a rewarding but frequently stressful experience. In this design research project, caregivers participated in a half-day workshop to (1) share their caregiving experience, (2) reflect on the potential of a mobile smartphone 'app' for carers and (3) co-design this app, as well as in-depth interviews. Our design research process used multiple arts-based met…
The Caregiving Journey
Being an informal caregiver to a loved one with an illness, disease, or chronic disability is a rewarding but frequently stressful experience. In this design research project, caregivers participated in a half-day workshop to (1) share their caregiving experience, (2) reflect on the potential of a mobile smartphone 'app' for carers and (3) co-design this app, as well as in-depth interviews. Our design research process used multiple arts-based met…
The Caregiving Journey
Being an informal caregiver to a loved one with an illness, disease, or chronic disability is a rewarding but frequently stressful experience. In this design research project, caregivers participated in a half-day workshop to (1) share their caregiving experience, (2) reflect on the potential of a mobile smartphone 'app' for carers and (3) co-design this app, as well as in-depth interviews. Our design research process used multiple arts-based met…
Brand Communication Strategies and PR Technologies for Crisis Management in the Media Sector
Relevance: The relevance of the study is due to the rapid growth of the role of brand communications and PR technologies in ensuring stability and trust in the media during crises, which has become especially acute in the context of global challenges in recent years. Methods: The article uses a set of methods that combines statistical analysis of aggregated sociological data (2020-2025), case analysis of leading Ukrainian media during a full-scal…
Art Therapy (1 work) · Citizen journalism (1 work) · Computer Science (1 work) · Credibility (1 work) · Crisis communication (1 work) · Digital Marketing and Social Media (1 work) · Empirical research (1 work) · Engineering (1 work) · Exhibition (1 work) · Innovative Human-Technology Interaction (1 work)