Larry W Mclaughlin
Biographic Data
| ID | 4870871 |
|---|---|
| NAME | Larry W Mclaughlin |
| GIVEN NAMES | Larry W |
| FAMILY NAME | Mclaughlin |
| SIGNATURE | MCLAUGHLIN L W |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
In Pursuit of Authenticity
This paper takes a contextual look at economic impacts of hyper-monetization, immersive advertising, and general shifts in the fandom subcultures around gaming over the past decade. In unpacking notions of cultural authenticity from a branding and marketing perspective. I hope to point out further trends in the monetization of fandom and community that serve as engines of continued change and driving forces in the continued development of gaming …
No prominent works on this page.
In Pursuit of Authenticity
This paper takes a contextual look at economic impacts of hyper-monetization, immersive advertising, and general shifts in the fandom subcultures around gaming over the past decade. In unpacking notions of cultural authenticity from a branding and marketing perspective. I hope to point out further trends in the monetization of fandom and community that serve as engines of continued change and driving forces in the continued development of gaming …
Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Asian Culture and Media Studies (1 work) · Business (1 work) · Commodification (1 work) · Economics (1 work) · Fandom (1 work) · Media studies (1 work) · Media, Gender, and Advertising (1 work)