Jessica Malloy
Biographic Data
| ID | 4871846 |
|---|---|
| NAME | Jessica Malloy |
| GIVEN NAMES | Jessica |
| FAMILY NAME | Malloy |
| SIGNATURE | MALLOY J |
| AFFILIATIONS | Nutrition and Dietetics, Susan Wakil School of Nursing and Midwifery, The University of Sydney Faculty of Medicine and Health |
| ORCID | 0000-0002-5569-1019 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
A comparative content analysis of food marketing strategies on social media used by big food and beverage companies
Purpose The marketing of ultra-processed and discretionary foods on social media is a growing driver of dietary choices and consumer engagement, particularly among younger users. As food brands increasingly invest in digital media, understanding the strategies they use across platforms is essential for informing public health interventions and policy. Despite this shift, few studies have compared marketing strategies and engagement outcomes acros…
Co-Designing a Social Media Health Promotion for Young Women
This study protocol discusses the co-design and co-development of a social media health promotion program for young women. The program aims to disseminate evidence-based health information and promote healthy behaviours among young women aged 18-24 years. The evidence-base for social media interventions is explored, with examples of successful health promotion programs using social media platforms for example, Facebook. The social media health pr…
Co-Designing a Social Media Health Promotion for Young Women
This study protocol discusses the co-design and co-development of a social media health promotion program for young women. The program aims to disseminate evidence-based health information and promote healthy behaviours among young women aged 18-24 years. The evidence-base for social media interventions is explored, with examples of successful health promotion programs using social media platforms for example, Facebook. The social media health pr…
Co-Designing a Social Media Health Promotion for Young Women
This study protocol discusses the co-design and co-development of a social media health promotion program for young women. The program aims to disseminate evidence-based health information and promote healthy behaviours among young women aged 18-24 years. The evidence-base for social media interventions is explored, with examples of successful health promotion programs using social media platforms for example, Facebook. The social media health pr…
A comparative content analysis of food marketing strategies on social media used by big food and beverage companies
Purpose The marketing of ultra-processed and discretionary foods on social media is a growing driver of dietary choices and consumer engagement, particularly among younger users. As food brands increasingly invest in digital media, understanding the strategies they use across platforms is essential for informing public health interventions and policy. Despite this shift, few studies have compared marketing strategies and engagement outcomes acros…
Psychological intervention (2 works) · Social media (2 works) · Alternative medicine (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Attitudes and Food Labeling (1 work) · Content analysis (1 work) · Corporate social responsibility (1 work) · Culinary Culture and Tourism (1 work) · Customer engagement (1 work)