Gary B Wilcox
Biographic Data
| ID | 4889903 |
|---|---|
| NAME | Gary B Wilcox |
| GIVEN NAMES | Gary B |
| FAMILY NAME | Wilcox |
| SIGNATURE | WILCOX G B |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0002-4960-2585 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
LetShacarriRun: A Case Study Examining the Dissemination of Crisis Information During an Athlete Reputational Crisis
Following an outstanding 2020 Olympic trials performance, the United States Anti-Doping Agency suspended likely medal favorite Sha’Carri Richardson for marijuana use, placing her in an athlete reputational crisis that would, in many ways, shape her career. Grounded in situational crisis communication theory and the social-mediated crisis communication model, this manuscript utilizes three studies to examine Richardson’s attempt at reputation repa…
Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook
In today’s marketplace, social media advertising, such as Facebook ads, are an especially valuable tool for small and medium-sized enterprises (SMEs), which are often financially volatile due to their limited access to resources, as well as political, economic, and social factors. The purpose of this article is to help SMEs better understand how to develop an advertising strategy on Facebook that is mindful of their time and resources. The findin…
Social media conversations about community water fluoridation: Formative research to guide health communication
The findings of the text analysis will guide future research, with the goal of building a pro-CWF effort in Texas
Public reactions to e-cigarette regulations on Twitter: A text mining analysis
In the days following the FDA's announcement of the new deeming regulations, the public reaction on Twitter was largely negative. Public health advocates should consider using social media outlets to better communicate the policy's intentions, reach and potential impact for public good to create a more balanced conversation
Exploring gender and identity issues among female adolescent and young adults who connect in an anonymous platform
There has been an increased usage of online cancer support groups as a resource for health-related information and social support. This work analyzes message blog posts from an anonymous online support community to better understand issues related to gender and identity among female adolescent and young adults. This work sheds further light into the nuances of gender and identity issues including motherhood and reproductive issues, physical appea…
Trends in Magazine Advertorial Use
Trends in Magazine Advertorial Use
Exploring gender and identity issues among female adolescent and young adults who connect in an anonymous platform
There has been an increased usage of online cancer support groups as a resource for health-related information and social support. This work analyzes message blog posts from an anonymous online support community to better understand issues related to gender and identity among female adolescent and young adults. This work sheds further light into the nuances of gender and identity issues including motherhood and reproductive issues, physical appea…
Trends in Magazine Advertorial Use
Public reactions to e-cigarette regulations on Twitter: A text mining analysis
In the days following the FDA's announcement of the new deeming regulations, the public reaction on Twitter was largely negative. Public health advocates should consider using social media outlets to better communicate the policy's intentions, reach and potential impact for public good to create a more balanced conversation
Exploring gender and identity issues among female adolescent and young adults who connect in an anonymous platform
There has been an increased usage of online cancer support groups as a resource for health-related information and social support. This work analyzes message blog posts from an anonymous online support community to better understand issues related to gender and identity among female adolescent and young adults. This work sheds further light into the nuances of gender and identity issues including motherhood and reproductive issues, physical appea…
Social media conversations about community water fluoridation: Formative research to guide health communication
The findings of the text analysis will guide future research, with the goal of building a pro-CWF effort in Texas
Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook
In today’s marketplace, social media advertising, such as Facebook ads, are an especially valuable tool for small and medium-sized enterprises (SMEs), which are often financially volatile due to their limited access to resources, as well as political, economic, and social factors. The purpose of this article is to help SMEs better understand how to develop an advertising strategy on Facebook that is mindful of their time and resources. The findin…
LetShacarriRun: A Case Study Examining the Dissemination of Crisis Information During an Athlete Reputational Crisis
Following an outstanding 2020 Olympic trials performance, the United States Anti-Doping Agency suspended likely medal favorite Sha’Carri Richardson for marijuana use, placing her in an athlete reputational crisis that would, in many ways, shape her career. Grounded in situational crisis communication theory and the social-mediated crisis communication model, this manuscript utilizes three studies to examine Richardson’s attempt at reputation repa…
Social media (4 works) · Advertising (3 works) · Business (3 works) · Medicine (3 works) · Psychology (3 works) · Computer Science (2 works) · Conversation (2 works) · Law (2 works) · Law (2 works) · Media Studies and Communication (2 works)