Lara Zapata
Biographic Data
| ID | 4899951 |
|---|---|
| NAME | Lara Zapata |
| GIVEN NAMES | Lara |
| FAMILY NAME | Zapata |
| SIGNATURE | ZAPATA L |
| AFFILIATIONS | Universidad de Zaragoza |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
The effects of news authorship, exclusiveness and media type in readers’ paying intent for online news: An experimental study
This study explores how news authorship, exclusiveness, and media type affect readers’ paying intent for digital contents. A web-based experiment involving 602 Spanish adults reveals that authorship (prestigious journalist), exclusiveness, and media type (legacy media and new media over unknown media) increase readers’ economic value assessments of online news. In addition, our results show that the interaction between authorship and media type i…
The effects of news authorship, exclusiveness and media type in readers’ paying intent for online news: An experimental study
This study explores how news authorship, exclusiveness, and media type affect readers’ paying intent for digital contents. A web-based experiment involving 602 Spanish adults reveals that authorship (prestigious journalist), exclusiveness, and media type (legacy media and new media over unknown media) increase readers’ economic value assessments of online news. In addition, our results show that the interaction between authorship and media type i…
The effects of news authorship, exclusiveness and media type in readers’ paying intent for online news: An experimental study
This study explores how news authorship, exclusiveness, and media type affect readers’ paying intent for digital contents. A web-based experiment involving 602 Spanish adults reveals that authorship (prestigious journalist), exclusiveness, and media type (legacy media and new media over unknown media) increase readers’ economic value assessments of online news. In addition, our results show that the interaction between authorship and media type i…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumption (sociology (1 works) · Digital Marketing and Social Media (1 works) · Digital media (1 works) · Law (1 works) · Mathematics (1 works) · Media Influence and Politics (1 works) · Media relations (1 works)