The effects of news authorship, exclusiveness and media type in readers’ paying intent for online news
An experimental study
Bibliographic Data
| ID | 7477656 |
|---|---|
| Authors | Manuel Goyanes (0000-0001-8329-0610, Universidad Carlos III de Madrid, corresponding author), Juan Pablo Artero (0000-0001-9913-2705, Universidad de Zaragoza), Lara Zapata (Universidad de Zaragoza) |
| Year | 2018 |
| Volume | 22 |
| Issue | 7 |
| Pages | 1720-1738 |
| Publication date | 2018-12-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism (JOURNAL) |
| Journal identifiers | ISSN: 1464-8849 • E-ISSN: 1741-3001 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1464884918820741 |
| OpenAlex | W2906712414 |
| Language | EN |
| Citations received | 18 |
| References cited | 32 |
This study explores how news authorship, exclusiveness, and media type affect readers’ paying intent for digital contents. A web-based experiment involving 602 Spanish adults reveals that authorship (prestigious journalist), exclusiveness, and media type (legacy media and new media over unknown media) increase readers’ economic value assessments of online news. In addition, our results show that the interaction between authorship and media type is affected by the level of news exclusiveness: when an online article is written by a prestigious journalist and is exclusive, readers’ heuristic assessments of its economic value are biased toward new media over legacy ones, and thus privilege the former and penalize the latter in their pecuniary evaluations. These results might point to a change in readers’ consumption patterns, favoring the brand values, and news production processes of new media over legacy ones
Advertising · Business · Consumption (sociology · Digital media · Media relations · Media studies · New media · News media · News values · Newspaper · Point (geometry · Political science · Privilege (computing · Social science · Sociology · Value (mathematics · World Wide Web · Computer Science · Digital Marketing and Social Media · Mathematics · Media Influence and Politics · Social Media and Politics · Law
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| Unique citing works | 18 |
|---|---|
| Citations per year | 2,57 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 18 |