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Deborah S Chung

Biographic Data

ID4900032
NAMEDeborah S Chung
GIVEN NAMESDeborah S
FAMILY NAMEChung
SIGNATURECHUNG D S
AFFILIATIONSUniversity of Kentucky
ORCID0000-0002-5672-7124
VERIFIEDYes
TOTAL WORKS20
TOTAL CITATIONS131
AUTHOR COUNT20
EDITOR COUNT0
FIRST PUBLICATION YEAR2007
LATEST PUBLICATION YEAR2022
H-INDEX7
  • The Story of Corporate Social Responsibility: An Attribution Analysis of the Coverage of U.S. Corporate Responsibility Cases

    Hyun Ju Jeong, Deborah S Chung•ARTICLE•Journal of Media Ethics•2022

    Applying media effects and attributions to news coverage of corporate social responsibility (CSR) issues, this content analysis examines recent CSR news in the United States. Results showed that the news media presented CSR activities positively with episodic events, offering proactive solutions to social problems, particularly when the media attributed CSR to corporate motives for social benefits. Opposing results were detected when the media in…

  • Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement

    Hyun Ju Jeong, Jihye Kim et al.•ARTICLE•Visual Communication Quarterly•2022

    Corporations are personifying their brands, particularly when communicating via social media. Applying the theoretical underpinnings of brand social presence and personification, this experimental study investigates whether and how personified brand visuals increase consumer engagement. Results find that personified visuals are more effective in engaging consumers than nonpersonified visuals, and this effect is mediated by the social presence con…

  • News credibility revisited: The roles of news comment engagement and news literacy on news portal credibility in South Korea

    Deborah S Chung, Hyun Ju Jeong et al.•ARTICLE•Asian Journal of Communication•2022

    Through a nationwide survey in South Korea, this study examines the relationship between different news comment engagement (reading, liking, and posting) and perceptions on the credibility of news portals, paying particular attention to the potential moderating role of news literacy. The results indicate a positive relationship between media use and portal news credibility. Further, reading comments and liking comments on portal sites was not ass…

  • Social Media as a Civic Mobilizer: Community Storytelling Network, Social Media, and Civic Engagement in South Korea

    D H Choi, Doo-Hun Choi et al.•ARTICLE•Journal of Broadcasting &…•2021

    This study advances communication infrastructure theory by testing the effects of an integrated community storytelling network (ICSN) and social media as a newly emerging community storytelling agent on civic engagement. A nationwide survey in South Korea indicates that, while ICSN is a robust driving force for civic engagement, social media news use and social media news expression played a vital role in promoting collective efficacy as well as …

  • Community Newspaper Editors’ Perspectives on News Collaboration: Participatory Opportunities and Ethical Considerations Toward Citizen News Engagement

    Deborah S Chung, Seungahn Nah•ARTICLE•Journalism Practice•2021•References: 29

    This study examines how the United States community newspapers engage community members and how editors view challenges of citizen participatory and collaboration practices with particular focus on ethical issues. To address this, the study conducted a content analysis of interactive news features offered by online newspapers and in-depth interviews with news editors. Findings reveal various ways that local newsrooms seemingly invite citizens to …

  • Coverage of the Commanders in Chief: Differences of Presidential Images Between the United States and Korea

    Yung Soo Kim, Deborah S Chung•ARTICLE•Visual Communication Quarterly•2020

    A content analysis was conducted based on the presidential images presented by the leading newspapers and the official presidential office websites in the United States and Korea. Findings reveal differences between the two countries in terms of look, type, viewpoint, and visual hierarchy of the photographs. Specifically, the proportion of casual-look, documentary-style pictures showing the rear/back shot or a detailed view and higher in hierarch…

  • Predicting AI News Credibility: Communicative or Social Capital or Both

    Open Access•Sangwon Lee, Seungahn Nah et al.•ARTICLE•Communication Studies•2020

    News credibility as an essential democratic value has been at the forefront of scholarly endeavors over the last several decades. Despite prolific research in this area, scholarship on the credibility of algorithm-based and automated news has yet to offer empirical findings in regards to the causes and their impacts. In line with prior studies concerning news credibility, this study examines the driving forces in predicting the level of credibili…

  • Understanding Citizen Journalism as Civic Participation

    Seungahn Nah, Deborah S Chung•BOOK•Understanding Citizen Journalism…•2020•Cited by: 9

    Understanding Citizen Journalism as Civic Participation re-conceptualizes citizen journalism in the context of Habermas’s theory of the public sphere and communicative action, to examine how citizen journalism practice as civic participation may contribute to a heathier community and democracy in the civil society context. Citizen journalism has garnered growing attention owing to the participation of ordinary citizens in the performance of news …

  • Conceptualizing citizen journalism: US news editors’ views

    Open Access•Deborah S Chung, Seungahn Nah et al.•ARTICLE•Journalism•2017•Cited by: 10•References: 23

    Based on a national survey and a qualitative content analysis of US daily news editors’ understanding of citizen journalism, we identify key ideas associated with the concept of Citizen Journalism Complexity. Patterns related to those dimensions that may impact editors’ conceptions of the phenomenon at the individual and organizational levels are examined. A total of 10 core ideas emerged in the aggregate discussion, but a majority of the partici…

  • Negotiating Journalistic Professionalism: A case study of OhmyNews in a participatory media climate

    Deborah S Chung, Seungahn Nah•ARTICLE•Journalism Practice•2013•Cited by: 6•References: 16

    South Korea's OhmyNews reports unique consequences of citizen reporting and participation. While many citizen news operations have come and gone, OhmyNews has been remarkably successful and has become one of the most powerful news sites in its country. This case study explores the concept of journalistic professionalism among OhmyNews citizen journalists and assesses whether perceptions of their journalistic work align with Singer's dimensions of…

  • A study of US online community journalists and their organizational characteristics and story generation routines

    Open Access•Serena Carpenter, Seungahn Nah et al.•ARTICLE•Journalism•2013•Cited by: 7•References: 33

    Scientific knowledge in the area of journalism has been predominantly a reflection of research on journalists from elite publications rather than journalists from smaller publications. This research seeks to create a foundation for future research through a web survey of online community journalists in the USA. This study measured the extent to which their perceptions and publications reflect organizational traits such as a reliance on routine so…

  • Studying Online News Audiences: Trends, Issues, and Challenges

    Open Access•Deborah S Chung•CHAPTER•2012

    The exponential growth of thousands of online newspapers and millions of online news consumers is evidence that online news publications are a critical source of information. Online news sites have evolved over the past several years in content and form, and many have developed into serious publications incorporating innovative storytelling techniques and providing various methods of audience engagement. While research examining the evolving form…

  • When citizens meet both professional and citizen journalists: Social trust, media credibility, and perceived journalistic roles among online community news readers

    Open Access•Seungahn Nah, Deborah S Chung•ARTICLE•Journalism•2012•Cited by: 30•References: 20

    Through a web-based survey ( N = 238), this study examines how online community news readers perceive the roles of both professional and citizen journalists, and predicts the extent to which social capital, such as social trust and media credibility, contributes to their perceived journalistic roles. Analyses show that while media credibility was positively related to the role conceptions of professional journalists only, social trust was positiv…

  • News Editors' Demographics Predict Their Social Capital

    Open Access•Seungahn Nah, Deborah S Chung•ARTICLE•Newspaper Research Journal•2011•Cited by: 3

    A survey of Kentucky community newspaper editors finds that editors hold different levels of social capital depending on their demographic characteristics. For example, female editors tend to have trust in people and have more organizational affiliations than do male editors

  • The Effects of Interactive News Presentation on Perceived User Satisfaction of Online Community Newspapers

    Open Access•Deborah S Chung, Seungahn Nah•ARTICLE•Journal of Computer-Mediated…•2009•Cited by: 10•References: 6

    Using a statewide, Web-based survey, this study examines the associations between online community news audiences' uses of interactive features offered in various news presentations and the perceived satisfaction of community news sites. In addition, the study aims to identify associations between different types of interactive news presentation styles and levels of satisfaction. Results indicate that use of interactive features is positively ass…

  • Rating Citizen Journalists versus Pros: Editors' Views

    Open Access•Seungahn Nah, Deborah S Chung et al.•ARTICLE•Newspaper Research Journal•2009•Cited by: 8•References: 2

    A statewide survey of community newspaper editors found editors rated the importance of professional journalists' roles higher than they rated citizen journalists' roles

  • Audience Motivations for Using Interactive Features: Distinguishing Use of Different Types of Interactivity on an Online Newspaper

    Deborah S Chung, Chan Yun Yoo•ARTICLE•Mass Communication & Society•2008•Cited by: 13•References: 11

    This study examines audience uses of three types of interactivity, user motivations for visiting an online newspaper, and the relationship between user motivations and use of the different types of interactive features. There are three types of interactivity on a continuum: medium, human/medium, and human interactivity. In an online survey of 542 respondents, results indicate that medium interactive features were used most frequently and human in…

  • Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers

    Open Access•Deborah S Chung•ARTICLE•Journal of Computer-Mediated…•2008•Cited by: 28•References: 9

    This study seeks to identify 1) categories of interactivity, which are promoted through different types of interactive features, 2) patterns of online newspaper readers’ uses of interactive features, and 3) factors, if any, that predict the use of different types of interactive features. Based on an online survey of 542 respondents, four categories of interactive features were identified. Findings show that interactive features are generally used…

  • Profits and Perils: Online News Producers’ Perceptions of Interactivity and Uses of Interactive Features

    Open Access•Deborah S Chung•ARTICLE•Convergence The International…•2007

    Interviews with website producers nominated for the Online Journalism Awards explored their perceptions of interactivity and reasons for adopting or not adopting interactive features that facilitate interpersonal communication. Findings reveal that site producers show interest but are experiencing problems with incorporating such interactive features online and are therefore cautious about implementing them. The evidence suggests that journalists…

  • Uses and Perceptions of Blogs: A Report on Professional Journalists and Journalism Educators

    Open Access•Deborah S Chung, Eunseong Kim et al.•ARTICLE•Journalism & Mass Communication…•2007•Cited by: 7•References: 7

    As journalism educators prepare their students to succeed professionally, whether professional journalists and educators see eye-to-eye on emerging trends that influence current journalism practice is worth examining. A national online survey of journalism professionals and educators found that professionals use blogs significantly more than educators. Educators had similar views of blogs, but professional journalists' uses and perceptions of blo…

  • When citizens meet both professional and citizen journalists: Social trust, media credibility, and perceived journalistic roles among online community news readers

    Open Access•Seungahn Nah, Deborah S Chung•ARTICLE•Journalism•2012•Cited by: 30•References: 20

    Through a web-based survey ( N = 238), this study examines how online community news readers perceive the roles of both professional and citizen journalists, and predicts the extent to which social capital, such as social trust and media credibility, contributes to their perceived journalistic roles. Analyses show that while media credibility was positively related to the role conceptions of professional journalists only, social trust was positiv…

  • Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers

    Open Access•Deborah S Chung•ARTICLE•Journal of Computer-Mediated…•2008•Cited by: 28•References: 9

    This study seeks to identify 1) categories of interactivity, which are promoted through different types of interactive features, 2) patterns of online newspaper readers’ uses of interactive features, and 3) factors, if any, that predict the use of different types of interactive features. Based on an online survey of 542 respondents, four categories of interactive features were identified. Findings show that interactive features are generally used…

  • Audience Motivations for Using Interactive Features: Distinguishing Use of Different Types of Interactivity on an Online Newspaper

    Deborah S Chung, Chan Yun Yoo•ARTICLE•Mass Communication & Society•2008•Cited by: 13•References: 11

    This study examines audience uses of three types of interactivity, user motivations for visiting an online newspaper, and the relationship between user motivations and use of the different types of interactive features. There are three types of interactivity on a continuum: medium, human/medium, and human interactivity. In an online survey of 542 respondents, results indicate that medium interactive features were used most frequently and human in…

  • Conceptualizing citizen journalism: US news editors’ views

    Open Access•Deborah S Chung, Seungahn Nah et al.•ARTICLE•Journalism•2017•Cited by: 10•References: 23

    Based on a national survey and a qualitative content analysis of US daily news editors’ understanding of citizen journalism, we identify key ideas associated with the concept of Citizen Journalism Complexity. Patterns related to those dimensions that may impact editors’ conceptions of the phenomenon at the individual and organizational levels are examined. A total of 10 core ideas emerged in the aggregate discussion, but a majority of the partici…

  • The Effects of Interactive News Presentation on Perceived User Satisfaction of Online Community Newspapers

    Open Access•Deborah S Chung, Seungahn Nah•ARTICLE•Journal of Computer-Mediated…•2009•Cited by: 10•References: 6

    Using a statewide, Web-based survey, this study examines the associations between online community news audiences' uses of interactive features offered in various news presentations and the perceived satisfaction of community news sites. In addition, the study aims to identify associations between different types of interactive news presentation styles and levels of satisfaction. Results indicate that use of interactive features is positively ass…

  • Understanding Citizen Journalism as Civic Participation

    Seungahn Nah, Deborah S Chung•BOOK•Understanding Citizen Journalism…•2020•Cited by: 9

    Understanding Citizen Journalism as Civic Participation re-conceptualizes citizen journalism in the context of Habermas’s theory of the public sphere and communicative action, to examine how citizen journalism practice as civic participation may contribute to a heathier community and democracy in the civil society context. Citizen journalism has garnered growing attention owing to the participation of ordinary citizens in the performance of news …

  • Rating Citizen Journalists versus Pros: Editors' Views

    Open Access•Seungahn Nah, Deborah S Chung et al.•ARTICLE•Newspaper Research Journal•2009•Cited by: 8•References: 2

    A statewide survey of community newspaper editors found editors rated the importance of professional journalists' roles higher than they rated citizen journalists' roles

  • A study of US online community journalists and their organizational characteristics and story generation routines

    Open Access•Serena Carpenter, Seungahn Nah et al.•ARTICLE•Journalism•2013•Cited by: 7•References: 33

    Scientific knowledge in the area of journalism has been predominantly a reflection of research on journalists from elite publications rather than journalists from smaller publications. This research seeks to create a foundation for future research through a web survey of online community journalists in the USA. This study measured the extent to which their perceptions and publications reflect organizational traits such as a reliance on routine so…

  • Uses and Perceptions of Blogs: A Report on Professional Journalists and Journalism Educators

    Open Access•Deborah S Chung, Eunseong Kim et al.•ARTICLE•Journalism & Mass Communication…•2007•Cited by: 7•References: 7

    As journalism educators prepare their students to succeed professionally, whether professional journalists and educators see eye-to-eye on emerging trends that influence current journalism practice is worth examining. A national online survey of journalism professionals and educators found that professionals use blogs significantly more than educators. Educators had similar views of blogs, but professional journalists' uses and perceptions of blo…

  • Negotiating Journalistic Professionalism: A case study of OhmyNews in a participatory media climate

    Deborah S Chung, Seungahn Nah•ARTICLE•Journalism Practice•2013•Cited by: 6•References: 16

    South Korea's OhmyNews reports unique consequences of citizen reporting and participation. While many citizen news operations have come and gone, OhmyNews has been remarkably successful and has become one of the most powerful news sites in its country. This case study explores the concept of journalistic professionalism among OhmyNews citizen journalists and assesses whether perceptions of their journalistic work align with Singer's dimensions of…

  • News Editors' Demographics Predict Their Social Capital

    Open Access•Seungahn Nah, Deborah S Chung•ARTICLE•Newspaper Research Journal•2011•Cited by: 3

    A survey of Kentucky community newspaper editors finds that editors hold different levels of social capital depending on their demographic characteristics. For example, female editors tend to have trust in people and have more organizational affiliations than do male editors

  • Profits and Perils: Online News Producers’ Perceptions of Interactivity and Uses of Interactive Features

    Open Access•Deborah S Chung•ARTICLE•Convergence The International…•2007

    Interviews with website producers nominated for the Online Journalism Awards explored their perceptions of interactivity and reasons for adopting or not adopting interactive features that facilitate interpersonal communication. Findings reveal that site producers show interest but are experiencing problems with incorporating such interactive features online and are therefore cautious about implementing them. The evidence suggests that journalists…

  • Uses and Perceptions of Blogs: A Report on Professional Journalists and Journalism Educators

    Open Access•Deborah S Chung, Eunseong Kim et al.•ARTICLE•Journalism & Mass Communication…•2007•Cited by: 7•References: 7

    As journalism educators prepare their students to succeed professionally, whether professional journalists and educators see eye-to-eye on emerging trends that influence current journalism practice is worth examining. A national online survey of journalism professionals and educators found that professionals use blogs significantly more than educators. Educators had similar views of blogs, but professional journalists' uses and perceptions of blo…

  • Audience Motivations for Using Interactive Features: Distinguishing Use of Different Types of Interactivity on an Online Newspaper

    Deborah S Chung, Chan Yun Yoo•ARTICLE•Mass Communication & Society•2008•Cited by: 13•References: 11

    This study examines audience uses of three types of interactivity, user motivations for visiting an online newspaper, and the relationship between user motivations and use of the different types of interactive features. There are three types of interactivity on a continuum: medium, human/medium, and human interactivity. In an online survey of 542 respondents, results indicate that medium interactive features were used most frequently and human in…

  • Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers

    Open Access•Deborah S Chung•ARTICLE•Journal of Computer-Mediated…•2008•Cited by: 28•References: 9

    This study seeks to identify 1) categories of interactivity, which are promoted through different types of interactive features, 2) patterns of online newspaper readers’ uses of interactive features, and 3) factors, if any, that predict the use of different types of interactive features. Based on an online survey of 542 respondents, four categories of interactive features were identified. Findings show that interactive features are generally used…

  • The Effects of Interactive News Presentation on Perceived User Satisfaction of Online Community Newspapers

    Open Access•Deborah S Chung, Seungahn Nah•ARTICLE•Journal of Computer-Mediated…•2009•Cited by: 10•References: 6

    Using a statewide, Web-based survey, this study examines the associations between online community news audiences' uses of interactive features offered in various news presentations and the perceived satisfaction of community news sites. In addition, the study aims to identify associations between different types of interactive news presentation styles and levels of satisfaction. Results indicate that use of interactive features is positively ass…

  • Rating Citizen Journalists versus Pros: Editors' Views

    Open Access•Seungahn Nah, Deborah S Chung et al.•ARTICLE•Newspaper Research Journal•2009•Cited by: 8•References: 2

    A statewide survey of community newspaper editors found editors rated the importance of professional journalists' roles higher than they rated citizen journalists' roles

  • News Editors' Demographics Predict Their Social Capital

    Open Access•Seungahn Nah, Deborah S Chung•ARTICLE•Newspaper Research Journal•2011•Cited by: 3

    A survey of Kentucky community newspaper editors finds that editors hold different levels of social capital depending on their demographic characteristics. For example, female editors tend to have trust in people and have more organizational affiliations than do male editors

  • Studying Online News Audiences: Trends, Issues, and Challenges

    Open Access•Deborah S Chung•CHAPTER•2012

    The exponential growth of thousands of online newspapers and millions of online news consumers is evidence that online news publications are a critical source of information. Online news sites have evolved over the past several years in content and form, and many have developed into serious publications incorporating innovative storytelling techniques and providing various methods of audience engagement. While research examining the evolving form…

  • When citizens meet both professional and citizen journalists: Social trust, media credibility, and perceived journalistic roles among online community news readers

    Open Access•Seungahn Nah, Deborah S Chung•ARTICLE•Journalism•2012•Cited by: 30•References: 20

    Through a web-based survey ( N = 238), this study examines how online community news readers perceive the roles of both professional and citizen journalists, and predicts the extent to which social capital, such as social trust and media credibility, contributes to their perceived journalistic roles. Analyses show that while media credibility was positively related to the role conceptions of professional journalists only, social trust was positiv…

  • Negotiating Journalistic Professionalism: A case study of OhmyNews in a participatory media climate

    Deborah S Chung, Seungahn Nah•ARTICLE•Journalism Practice•2013•Cited by: 6•References: 16

    South Korea's OhmyNews reports unique consequences of citizen reporting and participation. While many citizen news operations have come and gone, OhmyNews has been remarkably successful and has become one of the most powerful news sites in its country. This case study explores the concept of journalistic professionalism among OhmyNews citizen journalists and assesses whether perceptions of their journalistic work align with Singer's dimensions of…

  • A study of US online community journalists and their organizational characteristics and story generation routines

    Open Access•Serena Carpenter, Seungahn Nah et al.•ARTICLE•Journalism•2013•Cited by: 7•References: 33

    Scientific knowledge in the area of journalism has been predominantly a reflection of research on journalists from elite publications rather than journalists from smaller publications. This research seeks to create a foundation for future research through a web survey of online community journalists in the USA. This study measured the extent to which their perceptions and publications reflect organizational traits such as a reliance on routine so…

  • Conceptualizing citizen journalism: US news editors’ views

    Open Access•Deborah S Chung, Seungahn Nah et al.•ARTICLE•Journalism•2017•Cited by: 10•References: 23

    Based on a national survey and a qualitative content analysis of US daily news editors’ understanding of citizen journalism, we identify key ideas associated with the concept of Citizen Journalism Complexity. Patterns related to those dimensions that may impact editors’ conceptions of the phenomenon at the individual and organizational levels are examined. A total of 10 core ideas emerged in the aggregate discussion, but a majority of the partici…

  • Coverage of the Commanders in Chief: Differences of Presidential Images Between the United States and Korea

    Yung Soo Kim, Deborah S Chung•ARTICLE•Visual Communication Quarterly•2020

    A content analysis was conducted based on the presidential images presented by the leading newspapers and the official presidential office websites in the United States and Korea. Findings reveal differences between the two countries in terms of look, type, viewpoint, and visual hierarchy of the photographs. Specifically, the proportion of casual-look, documentary-style pictures showing the rear/back shot or a detailed view and higher in hierarch…

  • Predicting AI News Credibility: Communicative or Social Capital or Both

    Open Access•Sangwon Lee, Seungahn Nah et al.•ARTICLE•Communication Studies•2020

    News credibility as an essential democratic value has been at the forefront of scholarly endeavors over the last several decades. Despite prolific research in this area, scholarship on the credibility of algorithm-based and automated news has yet to offer empirical findings in regards to the causes and their impacts. In line with prior studies concerning news credibility, this study examines the driving forces in predicting the level of credibili…

  • Understanding Citizen Journalism as Civic Participation

    Seungahn Nah, Deborah S Chung•BOOK•Understanding Citizen Journalism…•2020•Cited by: 9

    Understanding Citizen Journalism as Civic Participation re-conceptualizes citizen journalism in the context of Habermas’s theory of the public sphere and communicative action, to examine how citizen journalism practice as civic participation may contribute to a heathier community and democracy in the civil society context. Citizen journalism has garnered growing attention owing to the participation of ordinary citizens in the performance of news …

  • Social Media as a Civic Mobilizer: Community Storytelling Network, Social Media, and Civic Engagement in South Korea

    D H Choi, Doo-Hun Choi et al.•ARTICLE•Journal of Broadcasting &…•2021

    This study advances communication infrastructure theory by testing the effects of an integrated community storytelling network (ICSN) and social media as a newly emerging community storytelling agent on civic engagement. A nationwide survey in South Korea indicates that, while ICSN is a robust driving force for civic engagement, social media news use and social media news expression played a vital role in promoting collective efficacy as well as …

  • Community Newspaper Editors’ Perspectives on News Collaboration: Participatory Opportunities and Ethical Considerations Toward Citizen News Engagement

    Deborah S Chung, Seungahn Nah•ARTICLE•Journalism Practice•2021•References: 29

    This study examines how the United States community newspapers engage community members and how editors view challenges of citizen participatory and collaboration practices with particular focus on ethical issues. To address this, the study conducted a content analysis of interactive news features offered by online newspapers and in-depth interviews with news editors. Findings reveal various ways that local newsrooms seemingly invite citizens to …

  • The Story of Corporate Social Responsibility: An Attribution Analysis of the Coverage of U.S. Corporate Responsibility Cases

    Hyun Ju Jeong, Deborah S Chung•ARTICLE•Journal of Media Ethics•2022

    Applying media effects and attributions to news coverage of corporate social responsibility (CSR) issues, this content analysis examines recent CSR news in the United States. Results showed that the news media presented CSR activities positively with episodic events, offering proactive solutions to social problems, particularly when the media attributed CSR to corporate motives for social benefits. Opposing results were detected when the media in…

  • Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement

    Hyun Ju Jeong, Jihye Kim et al.•ARTICLE•Visual Communication Quarterly•2022

    Corporations are personifying their brands, particularly when communicating via social media. Applying the theoretical underpinnings of brand social presence and personification, this experimental study investigates whether and how personified brand visuals increase consumer engagement. Results find that personified visuals are more effective in engaging consumers than nonpersonified visuals, and this effect is mediated by the social presence con…

  • News credibility revisited: The roles of news comment engagement and news literacy on news portal credibility in South Korea

    Deborah S Chung, Hyun Ju Jeong et al.•ARTICLE•Asian Journal of Communication•2022

    Through a nationwide survey in South Korea, this study examines the relationship between different news comment engagement (reading, liking, and posting) and perceptions on the credibility of news portals, paying particular attention to the potential moderating role of news literacy. The results indicate a positive relationship between media use and portal news credibility. Further, reading comments and liking comments on portal sites was not ass…

Political science (18 works) · Media Studies and Communication (14 works) · Psychology (14 works) · Public relations (14 works) · Social Media and Politics (14 works) · Sociology (14 works) · Media studies (12 works) · Advertising (10 works) · Business (10 works) · Public Relations and Crisis Communication (9 works)

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