James E Fletcher
Biographic Data
| ID | 4909484 |
|---|---|
| NAME | James E Fletcher |
| GIVEN NAMES | James E |
| FAMILY NAME | Fletcher |
| SIGNATURE | FLETCHER J E |
| AFFILIATIONS | University of Kentucky |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1973 |
| LATEST PUBLICATION YEAR | 1993 |
| H-INDEX | 0 |
An evaluation of health warnings in cigarette advertisements using standard market research methods: What does it mean to warn
Objective -To evaluate the effectiveness of the mandated Surgeon General's warn ing on cigarette advertisements in com parison to new warnings developed using standard advertising techniques. Design Adolescent subjects were ex posed in a controlled setting to slide images of advertisements including a Marlboro cigarette advertisement con taining either mandated or newly de veloped warnings. Setting Subjects were recruited from, and testing was co…
Old time GSR and a new approach to the analysis of public communication
The orienting response, a notion derived by psychologists using physiological measures, provides a possible link between GSR and such important, communication effects as memory, learning and social influence. A Finn has demonstrated a way in which GSR may provide insights into the influence wielded by a film as it is being shown. There are important implications for research in such diverse fields as advertising, education, and public relations
No prominent works on this page.
Old time GSR and a new approach to the analysis of public communication
The orienting response, a notion derived by psychologists using physiological measures, provides a possible link between GSR and such important, communication effects as memory, learning and social influence. A Finn has demonstrated a way in which GSR may provide insights into the influence wielded by a film as it is being shown. There are important implications for research in such diverse fields as advertising, education, and public relations
An evaluation of health warnings in cigarette advertisements using standard market research methods: What does it mean to warn
Objective -To evaluate the effectiveness of the mandated Surgeon General's warn ing on cigarette advertisements in com parison to new warnings developed using standard advertising techniques. Design Adolescent subjects were ex posed in a controlled setting to slide images of advertisements including a Marlboro cigarette advertisement con taining either mandated or newly de veloped warnings. Setting Subjects were recruited from, and testing was co…
Psychology (2 works) · Advertising (1 works) · Business (1 works) · Cognitive psychology (1 works) · Communication in Education and Healthcare (1 works) · Environmental health (1 works) · Hearing Loss and Rehabilitation (1 works) · Media Influence and Health (1 works) · Medicine (1 works) · Neuroscience and Music Perception (1 works)