Samsup Jo
Biographic Data
| ID | 4909672 |
|---|---|
| NAME | Samsup Jo |
| GIVEN NAMES | Samsup |
| FAMILY NAME | Jo |
| SIGNATURE | JO S |
| AFFILIATIONS | Sookmyung Women's University |
| ORCID | 0000-0003-4281-0645 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
In Search of a Causal Model of the Organization–Public Relationship in Public Relations
I explored the underlying linkage structure between relational indicators in the organization–public relationship setting to establish which dimension takes precedence over the others, and whether there is a cause-and-effect relationship among the various dimensions. The results showed that control mutuality was the primary relationship indicator, affecting trust and satisfaction. As predicted, satisfaction affected trust. Finally, trust signific…
How Do Journalists Express Their Perceptions of Public Relations on Twitter
We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tw…
The effects of television viewing, cultural proximity, and ethnocentrism on country image
We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of be…
Third-Person Effects of Internet Stock Recommendations
In this study we empirically tested the effects of the use of third-person perceptions in the context of the stock market using a sample of 109 professional stock traders and 130 members of the lay public. Findings show that people perceived anonymous information recommending stocks on the Internet as having a greater influence on others than on themselves. Additionally, participants demonstrated a third-person perception when “others” were novic…
Does Culture Matter
We examined how culture influences the persuasive effects of health campaigns that promote early screening for cancers that occur in women. Two message dimensions were included: individualistic vs. collectivistic appeal and gain vs. loss frame. A total of 955 females from three countries-the United States, South Korea, and Japan-participated in the experiment. From the results, we found that message framing alone did not significantly influence t…
The Portrayal of Public Relations in the News Media
This study explored the meanings and connotations of public relations in news stories carried by major newspapers and network television. The findings suggest that the term public relations was primarily used to suggest image building, reputation management, and persuasion efforts. News story interpretations of public relations terms were likely to refer to publicity, image, campaigns of persuasion, and marketing efforts to promote an organizatio…
The effects of television viewing, cultural proximity, and ethnocentrism on country image
We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of be…
The Portrayal of Public Relations in the News Media
This study explored the meanings and connotations of public relations in news stories carried by major newspapers and network television. The findings suggest that the term public relations was primarily used to suggest image building, reputation management, and persuasion efforts. News story interpretations of public relations terms were likely to refer to publicity, image, campaigns of persuasion, and marketing efforts to promote an organizatio…
The Portrayal of Public Relations in the News Media
This study explored the meanings and connotations of public relations in news stories carried by major newspapers and network television. The findings suggest that the term public relations was primarily used to suggest image building, reputation management, and persuasion efforts. News story interpretations of public relations terms were likely to refer to publicity, image, campaigns of persuasion, and marketing efforts to promote an organizatio…
Does Culture Matter
We examined how culture influences the persuasive effects of health campaigns that promote early screening for cancers that occur in women. Two message dimensions were included: individualistic vs. collectivistic appeal and gain vs. loss frame. A total of 955 females from three countries-the United States, South Korea, and Japan-participated in the experiment. From the results, we found that message framing alone did not significantly influence t…
Third-Person Effects of Internet Stock Recommendations
In this study we empirically tested the effects of the use of third-person perceptions in the context of the stock market using a sample of 109 professional stock traders and 130 members of the lay public. Findings show that people perceived anonymous information recommending stocks on the Internet as having a greater influence on others than on themselves. Additionally, participants demonstrated a third-person perception when “others” were novic…
How Do Journalists Express Their Perceptions of Public Relations on Twitter
We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tw…
The effects of television viewing, cultural proximity, and ethnocentrism on country image
We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of be…
In Search of a Causal Model of the Organization–Public Relationship in Public Relations
I explored the underlying linkage structure between relational indicators in the organization–public relationship setting to establish which dimension takes precedence over the others, and whether there is a cause-and-effect relationship among the various dimensions. The results showed that control mutuality was the primary relationship indicator, affecting trust and satisfaction. As predicted, satisfaction affected trust. Finally, trust signific…
Psychology (6 works) · Social Psychology (6 works) · Social Psychology (6 works) · Political science (4 works) · Advertising (3 works) · Perception (3 works) · Public Relations and Crisis Communication (3 works) · Art (2 works) · Business (2 works) · Law (2 works)