The effects of television viewing, cultural proximity, and ethnocentrism on country image
Bibliographic Data
| ID | 7533092 |
|---|---|
| Authors | Jaewoong Yoo (0000-0002-6533-7187, Eulji University, corresponding author), Jae-Woong Yoo, Samsup Jo (0000-0003-4281-0645, Sookmyung Women's University), Jaemin Jung (0000-0002-6815-7763) |
| Year | 2014 |
| Volume | 42 |
| Issue | 1 |
| Pages | 89-96 |
| Publication date | 2014-02-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2014.42.1.89 |
| OpenAlex | W2043448139 |
| Language | EN |
| Citations received | 12 |
| References cited | 6 |
We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of behavioral intentions such as visiting Korea or buying Korean products. Cultural proximity was also found to be a significant variable in predicting positive attitudes toward Korea. However, contrary to the findings in previous studies, in this study the effect of ethnocentrism was not significant
Advertising · Art · Beijing · China · Consumer ethnocentrism · Destination Image · Destinations · Drama · Ethnocentrism · Korean Wave · Perception · Political science · Tourism · Asian Culture and Media Studies · Digital Marketing and Social Media · Media, Gender, and Advertising · Psychology · Social Psychology
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| Unique citing works | 12 |
|---|---|
| Citations per year | 1,33 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 12 |