Jaewoong Yoo
Biographic Data
| ID | 4929957 |
|---|---|
| NAME | Jaewoong Yoo |
| GIVEN NAMES | Jaewoong |
| FAMILY NAME | Yoo |
| SIGNATURE | YOO J |
| AFFILIATIONS | Eulji University |
| ORCID | 0000-0002-6533-7187 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 2 |
Comparative analysis of perception of organization—public relationships in Chinese and Korean newspapers
We compared attitudes, dimensions, and perspectives related to organization–public relationships (OPR) as represented in articles published in major daily newspapers in China and South Korea. Content analysis showed more negative attitudes toward OPR for South Korean (17.4%) than for Chinese newspapers (3.4%). Control mutuality, trust, and satisfaction were found to be important dimensions. Face/favor was found to be an important dimension in Chi…
The Samsung–Apple patent war
This study explored a comparative analysis of how the South Korean and United States media framed the Samsung–Apple patent lawsuit. The South Korean and U.S. media have a tendency to report Samsung–Apple patent disputes in a completely different angle. While framing in favor of Samsung was frequent in South Korea, neutral frames were dominant in the United States. The South Korean newspapers showed a stronger nationalism in favor of Samsung, wher…
Cyberbullying, internet and SNS usage types, and perceived social support
This study examined the relationship between cyberbullying and perceived social support, usage of the internet, and usage of social networking services (SNS). Whereas previous research has generally focused on adolescents, the current study attempted a comparative analysis among groups of adolescents, university students, and working adults. The analysis showed a positive relationship between usage of the internet for information and cyberbullyin…
Effects of corporate social responsibility on consumer credibility perception and attitude toward luxury brands
We examined the effect of corporate social responsibility (CSR) on consumer behavior in relation to luxury brands. We adopted a 2 × 3 factorial design to examine 2 product types (rational and emotional) and 3 types of CSR activities (donations, employee volunteering, and nonperformance of CSR) to examine the effects of the CSR activities of a company manufacturing a luxury brand on consumers' perceptions of that company's credibility and the cons…
The Impact of Tourism Advertising on Corporate Attitudes and Tourism Intentions
This study examines the halo effect of advertising a tourism destination overseas on attitudes toward its corporations and the public diplomacy efforts of the private sector on tourist intentions to visit. Three types of advertiser were identified (country, company, and mixed country/company). The respective dependent variables were corporate attitudes and tourism intentions. An international comparison was undertaken drawing upon university stud…
How Do Journalists Express Their Perceptions of Public Relations on Twitter
We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tw…
The effects of television viewing, cultural proximity, and ethnocentrism on country image
We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of be…
The effects of television viewing, cultural proximity, and ethnocentrism on country image
We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of be…
The Samsung–Apple patent war
This study explored a comparative analysis of how the South Korean and United States media framed the Samsung–Apple patent lawsuit. The South Korean and U.S. media have a tendency to report Samsung–Apple patent disputes in a completely different angle. While framing in favor of Samsung was frequent in South Korea, neutral frames were dominant in the United States. The South Korean newspapers showed a stronger nationalism in favor of Samsung, wher…
How Do Journalists Express Their Perceptions of Public Relations on Twitter
We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tw…
The effects of television viewing, cultural proximity, and ethnocentrism on country image
We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of be…
The Impact of Tourism Advertising on Corporate Attitudes and Tourism Intentions
This study examines the halo effect of advertising a tourism destination overseas on attitudes toward its corporations and the public diplomacy efforts of the private sector on tourist intentions to visit. Three types of advertiser were identified (country, company, and mixed country/company). The respective dependent variables were corporate attitudes and tourism intentions. An international comparison was undertaken drawing upon university stud…
Cyberbullying, internet and SNS usage types, and perceived social support
This study examined the relationship between cyberbullying and perceived social support, usage of the internet, and usage of social networking services (SNS). Whereas previous research has generally focused on adolescents, the current study attempted a comparative analysis among groups of adolescents, university students, and working adults. The analysis showed a positive relationship between usage of the internet for information and cyberbullyin…
Effects of corporate social responsibility on consumer credibility perception and attitude toward luxury brands
We examined the effect of corporate social responsibility (CSR) on consumer behavior in relation to luxury brands. We adopted a 2 × 3 factorial design to examine 2 product types (rational and emotional) and 3 types of CSR activities (donations, employee volunteering, and nonperformance of CSR) to examine the effects of the CSR activities of a company manufacturing a luxury brand on consumers' perceptions of that company's credibility and the cons…
The Samsung–Apple patent war
This study explored a comparative analysis of how the South Korean and United States media framed the Samsung–Apple patent lawsuit. The South Korean and U.S. media have a tendency to report Samsung–Apple patent disputes in a completely different angle. While framing in favor of Samsung was frequent in South Korea, neutral frames were dominant in the United States. The South Korean newspapers showed a stronger nationalism in favor of Samsung, wher…
Comparative analysis of perception of organization—public relationships in Chinese and Korean newspapers
We compared attitudes, dimensions, and perspectives related to organization–public relationships (OPR) as represented in articles published in major daily newspapers in China and South Korea. Content analysis showed more negative attitudes toward OPR for South Korean (17.4%) than for Chinese newspapers (3.4%). Control mutuality, trust, and satisfaction were found to be important dimensions. Face/favor was found to be an important dimension in Chi…
Political science (6 works) · Advertising (5 works) · Psychology (5 works) · Social Psychology (5 works) · Business (4 works) · Perception (4 works) · Social Psychology (4 works) · Digital Marketing and Social Media (3 works) · Media studies (3 works) · Sociology (3 works)