Mary Lou Sheffer
Biographic Data
| ID | 4909938 |
|---|---|
| NAME | Mary Lou Sheffer |
| GIVEN NAMES | Mary Lou |
| FAMILY NAME | Sheffer |
| SIGNATURE | SHEFFER M L |
| AFFILIATIONS | University of Southern Mississippi |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 58 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
An Investigation of Journalists’ Job Satisfaction in Bishkek, Capital of the Kyrgyz Republic
The results of a survey of journalists in the former Soviet republic of Kyrgyzstan (N=211) demonstrate that they primarily see their societal role as being to mobilize people with common interests and provide objective analysis. The media’s traditional role as a watchdog, meanwhile, was rated least important by journalists in the country, which is widely considered the “most democratic” in Central Asia. The study also found that the majority desc…
Name Brand
A theory of branding was applied to news reporters to assess if conditions are right for them to create a personal brand, as opposed to the news brand of their outlet. Attitudinal data were collected through a purposive survey of television and newspaper reporters across the U.S. Results suggested that while reporters are not actively trying to brand themselves, the conditions are ripe for personal branding to take place. Several environmental fa…
Personal Branding Still in Future for Most Newspaper Reporters
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters
Paradigm Shift or Passing Fad? Twitter and Sports Journalism
This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology ( N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news …
Sports Journalists Who Blog Cling to Traditional Values
Sports journalists who blog as part of their jobs reveal little, if any, change of commitment to traditional journalism values. Most respondents consider reporting as central to their work and blogging as limited in value
State Legislators' Perceptions of the Use of E-mail in Constituent Communication
This study measured and compared the attitudes and perceptions of state legislators toward e-mail on the basis of age and gender. Results showed that although e-mail is thought to be an effective means of communicating politically by legislators, it is not being implemented as a political tool. A comparison based on gender revealed that more male legislators have an active political e-mail account (95%) than female legislators (71%). The survey a…
Paradigm Shift or Passing Fad? Twitter and Sports Journalism
This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology ( N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news …
Sports Journalists Who Blog Cling to Traditional Values
Sports journalists who blog as part of their jobs reveal little, if any, change of commitment to traditional journalism values. Most respondents consider reporting as central to their work and blogging as limited in value
Personal Branding Still in Future for Most Newspaper Reporters
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters
State Legislators' Perceptions of the Use of E-mail in Constituent Communication
This study measured and compared the attitudes and perceptions of state legislators toward e-mail on the basis of age and gender. Results showed that although e-mail is thought to be an effective means of communicating politically by legislators, it is not being implemented as a political tool. A comparison based on gender revealed that more male legislators have an active political e-mail account (95%) than female legislators (71%). The survey a…
State Legislators' Perceptions of the Use of E-mail in Constituent Communication
This study measured and compared the attitudes and perceptions of state legislators toward e-mail on the basis of age and gender. Results showed that although e-mail is thought to be an effective means of communicating politically by legislators, it is not being implemented as a political tool. A comparison based on gender revealed that more male legislators have an active political e-mail account (95%) than female legislators (71%). The survey a…
Sports Journalists Who Blog Cling to Traditional Values
Sports journalists who blog as part of their jobs reveal little, if any, change of commitment to traditional journalism values. Most respondents consider reporting as central to their work and blogging as limited in value
Paradigm Shift or Passing Fad? Twitter and Sports Journalism
This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology ( N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news …
Name Brand
A theory of branding was applied to news reporters to assess if conditions are right for them to create a personal brand, as opposed to the news brand of their outlet. Attitudinal data were collected through a purposive survey of television and newspaper reporters across the U.S. Results suggested that while reporters are not actively trying to brand themselves, the conditions are ripe for personal branding to take place. Several environmental fa…
Personal Branding Still in Future for Most Newspaper Reporters
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters
An Investigation of Journalists’ Job Satisfaction in Bishkek, Capital of the Kyrgyz Republic
The results of a survey of journalists in the former Soviet republic of Kyrgyzstan (N=211) demonstrate that they primarily see their societal role as being to mobilize people with common interests and provide objective analysis. The media’s traditional role as a watchdog, meanwhile, was rated least important by journalists in the country, which is widely considered the “most democratic” in Central Asia. The study also found that the majority desc…
Advertising (5 works) · Business (5 works) · Media Studies and Communication (5 works) · Political science (5 works) · Psychology (4 works) · Public relations (4 works) · Law (3 works) · Newspaper (3 works) · Journalism (2 works) · Law (2 works)