Personal Branding Still in Future for Most Newspaper Reporters
Bibliographic Data
| ID | 7498329 |
|---|---|
| Authors | Brad Schultz (0000-0001-9204-0787, corresponding author), Mary Lou Sheffer |
| Year | 2012 |
| Volume | 33 |
| Issue | 4 |
| Pages | 63-77 |
| Publication date | 2012-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Newspaper Research Journal (JOURNAL) |
| Journal identifiers | ISSN: 0739-5329 • E-ISSN: 2376-4791 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/073953291203300406 |
| OpenAlex | W913957478 |
| Language | EN |
| Citations received | 6 |
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters
Advertising · Business · Newspaper · Political science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Media Studies and Communication
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| Citations per year | 0.55 |
|---|---|
| Citation span | 2015 - 2023 (9) |
| Highly cited | No |