Brad Schultz
Biographic Data
| ID | 4909939 |
|---|---|
| NAME | Brad Schultz |
| GIVEN NAMES | Brad |
| FAMILY NAME | Schultz |
| SIGNATURE | SCHULTZ B |
| AFFILIATIONS | 2University of Mississippi, USA |
| ORCID | 0000-0001-9204-0787 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 61 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 3 |
Sports Media
A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the …
Name Brand
A theory of branding was applied to news reporters to assess if conditions are right for them to create a personal brand, as opposed to the news brand of their outlet. Attitudinal data were collected through a purposive survey of television and newspaper reporters across the U.S. Results suggested that while reporters are not actively trying to brand themselves, the conditions are ripe for personal branding to take place. Several environmental fa…
Personal Branding Still in Future for Most Newspaper Reporters
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters
Paradigm Shift or Passing Fad? Twitter and Sports Journalism
This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology ( N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news …
Sports Journalists Who Blog Cling to Traditional Values
Sports journalists who blog as part of their jobs reveal little, if any, change of commitment to traditional journalism values. Most respondents consider reporting as central to their work and blogging as limited in value
Broadcast News Producing
Chapter 1- What is a Producer? Newsroom Structure What Else Does a Producer Do? The Producer's Role in the Newsroom Thinking More About It Chapter 2- Producing Today's News The Evolution of News Producing Network News Implications for Local Producers Thinking More About It Chapter 3- The Producing Process Story Ideas and Value Rundowns Skeleton Rundowns Blocks and Stacking Finishing Strong Scripting In the Control Room Thinking More About It Chap…
A Geographical Study of the American Ballpark
Paradigm Shift or Passing Fad? Twitter and Sports Journalism
This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology ( N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news …
Sports Journalists Who Blog Cling to Traditional Values
Sports journalists who blog as part of their jobs reveal little, if any, change of commitment to traditional journalism values. Most respondents consider reporting as central to their work and blogging as limited in value
Personal Branding Still in Future for Most Newspaper Reporters
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters
Broadcast News Producing
Chapter 1- What is a Producer? Newsroom Structure What Else Does a Producer Do? The Producer's Role in the Newsroom Thinking More About It Chapter 2- Producing Today's News The Evolution of News Producing Network News Implications for Local Producers Thinking More About It Chapter 3- The Producing Process Story Ideas and Value Rundowns Skeleton Rundowns Blocks and Stacking Finishing Strong Scripting In the Control Room Thinking More About It Chap…
A Geographical Study of the American Ballpark
A Geographical Study of the American Ballpark
Broadcast News Producing
Chapter 1- What is a Producer? Newsroom Structure What Else Does a Producer Do? The Producer's Role in the Newsroom Thinking More About It Chapter 2- Producing Today's News The Evolution of News Producing Network News Implications for Local Producers Thinking More About It Chapter 3- The Producing Process Story Ideas and Value Rundowns Skeleton Rundowns Blocks and Stacking Finishing Strong Scripting In the Control Room Thinking More About It Chap…
Sports Journalists Who Blog Cling to Traditional Values
Sports journalists who blog as part of their jobs reveal little, if any, change of commitment to traditional journalism values. Most respondents consider reporting as central to their work and blogging as limited in value
Paradigm Shift or Passing Fad? Twitter and Sports Journalism
This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology ( N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news …
Sports Media
A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the …
Name Brand
A theory of branding was applied to news reporters to assess if conditions are right for them to create a personal brand, as opposed to the news brand of their outlet. Attitudinal data were collected through a purposive survey of television and newspaper reporters across the U.S. Results suggested that while reporters are not actively trying to brand themselves, the conditions are ripe for personal branding to take place. Several environmental fa…
Personal Branding Still in Future for Most Newspaper Reporters
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters
Media Studies and Communication (5 works) · Advertising (4 works) · Business (4 works) · Newspaper (3 works) · Political science (3 works) · Psychology (3 works) · Journalism (2 works) · Media studies (2 works) · Public relations (2 works) · Sociology (2 works)