Rodrigo Uribe
Biographic Data
| ID | 4910853 |
|---|---|
| NAME | Rodrigo Uribe |
| GIVEN NAMES | Rodrigo |
| FAMILY NAME | Uribe |
| SIGNATURE | URIBE R |
| AFFILIATIONS | University of Chile |
| ORCID | 0000-0002-1196-9832 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 28 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Examining the university-industry relationship in R&D projects in developing countries
This study examines the factors influencing university–industry collaboration in developing countries, using Chile as a case study. Although communication and university brand image are often viewed as central relational elements, results show that their effects on collaboration success are mostly indirect. Based on survey data from Chilean firms involved in R&D projects and analyzed through PLS-SEM, the findings identify satisfaction as the stro…
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the effects of two types of AR advertisements (ARH and QRH), and the moderating effects of three personality traits on consumer evaluation of ARA. A sample of 173 individuals was exposed to either traditional or AR advertising (ARH or QRH). Results showed the superiority of AR ads over traditional ones in terms of ad reception, brand attitude and purchase intent…
Personalidad de marca de los partidos políticos en Chile
This study examines the adequacy of the notion of brand personality (Aaker, 1997) in the field of Chilean political parties, measuring their perception in a sample of university students. It is shown that this concept has an adequate validity of construct and reliability, observing a structure of five dimensions (honesty, capacity, up-to-date, energy and uniqueness) similar to that reported in previous studies (Smith, 2009). Additionally, an expl…
Advertising Concepts in Posters of the Main Chilean Political Campaigns (1989–2013)
Developing campaigns in the context of a disaster
Purpose – The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects should be taken into account by an organization that wants or need to develop a campaign after a disaster. Design/methodology/approach – This paper presents two studies examining the relationship between…
The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising
Are `Sensational' News Stories More Likely to Trigger Viewers' Emotions than Non-Sensational News Stories
This article considers whether `sensational' news stories are intrinsically more likely to elicit emotional responses in audiences than other TV news stories. The research analyses a sample of British televised news in respect of empirically validated attributes, to identify the presence of particular content elements that audience research has shown to possess emotion-eliciting capabilities. The results show that news stories traditionally class…
Research Note
This research presents a content analysis of the major British tabloids over the last decade of the 20th century. Using the conceptual lens of tabloidization and the framework of McLachlan and Golding, this study shows that the coverage of tabloids can be characterized by a dominance of ‘soft’ and home stories, by a significant presence of headlines and visuals and a personalized angle of coverage. Over time, the coverage has become more ‘tabloid…
Research Note
This research presents a content analysis of the major British tabloids over the last decade of the 20th century. Using the conceptual lens of tabloidization and the framework of McLachlan and Golding, this study shows that the coverage of tabloids can be characterized by a dominance of ‘soft’ and home stories, by a significant presence of headlines and visuals and a personalized angle of coverage. Over time, the coverage has become more ‘tabloid…
The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising
Are `Sensational' News Stories More Likely to Trigger Viewers' Emotions than Non-Sensational News Stories
This article considers whether `sensational' news stories are intrinsically more likely to elicit emotional responses in audiences than other TV news stories. The research analyses a sample of British televised news in respect of empirically validated attributes, to identify the presence of particular content elements that audience research has shown to possess emotion-eliciting capabilities. The results show that news stories traditionally class…
Research Note
This research presents a content analysis of the major British tabloids over the last decade of the 20th century. Using the conceptual lens of tabloidization and the framework of McLachlan and Golding, this study shows that the coverage of tabloids can be characterized by a dominance of ‘soft’ and home stories, by a significant presence of headlines and visuals and a personalized angle of coverage. Over time, the coverage has become more ‘tabloid…
Are `Sensational' News Stories More Likely to Trigger Viewers' Emotions than Non-Sensational News Stories
This article considers whether `sensational' news stories are intrinsically more likely to elicit emotional responses in audiences than other TV news stories. The research analyses a sample of British televised news in respect of empirically validated attributes, to identify the presence of particular content elements that audience research has shown to possess emotion-eliciting capabilities. The results show that news stories traditionally class…
Developing campaigns in the context of a disaster
Purpose – The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects should be taken into account by an organization that wants or need to develop a campaign after a disaster. Design/methodology/approach – This paper presents two studies examining the relationship between…
The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising
Advertising Concepts in Posters of the Main Chilean Political Campaigns (1989–2013)
Personalidad de marca de los partidos políticos en Chile
This study examines the adequacy of the notion of brand personality (Aaker, 1997) in the field of Chilean political parties, measuring their perception in a sample of university students. It is shown that this concept has an adequate validity of construct and reliability, observing a structure of five dimensions (honesty, capacity, up-to-date, energy and uniqueness) similar to that reported in previous studies (Smith, 2009). Additionally, an expl…
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the effects of two types of AR advertisements (ARH and QRH), and the moderating effects of three personality traits on consumer evaluation of ARA. A sample of 173 individuals was exposed to either traditional or AR advertising (ARH or QRH). Results showed the superiority of AR ads over traditional ones in terms of ad reception, brand attitude and purchase intent…
Examining the university-industry relationship in R&D projects in developing countries
This study examines the factors influencing university–industry collaboration in developing countries, using Chile as a case study. Although communication and university brand image are often viewed as central relational elements, results show that their effects on collaboration success are mostly indirect. Based on survey data from Chilean firms involved in R&D projects and analyzed through PLS-SEM, the findings identify satisfaction as the stro…
Psychology (5 works) · Advertising (4 works) · Business (4 works) · Political science (4 works) · Politics (4 works) · Social Psychology (4 works) · Sociology (4 works) · Perception (3 works) · Art (2 works) · Computer Science (2 works)