Personalidad de marca de los partidos políticos en Chile

Una mirada desde los ciudadanos más jóvenes

Bibliographic Data

ID19033247
AuthorsRodrigo Uribe (0000-0002-1196-9832, University of Chile), Cristián Buzeta (0000-0002-6899-0392, University of Chile), Javiera Reyes (University of Chile)
Year2018
Volume41
Pages89-104
Publication date2018-04-24
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCuadernos de información (JOURNAL)
Journal identifiersISSN: 0719-3661 • E-ISSN: 0719-367X
PublisherPontifical Catholic University of Chile (PUBLISHER • CL)
DOI10.7764/cdi.41.1252
OpenAlexW2774822827
LanguageES
Citations received2
References cited13

This study examines the adequacy of the notion of brand personality (Aaker, 1997) in the field of Chilean political parties, measuring their perception in a sample of university students. It is shown that this concept has an adequate validity of construct and reliability, observing a structure of five dimensions (honesty, capacity, up-to-date, energy and uniqueness) similar to that reported in previous studies (Smith, 2009). Additionally, an exploratory analysis of three political parties (left, center and right) is presented, finding deficient perceptions of these, with relevant differences according to the political self- positioning and socioeconomic level of the interviewees

Art · Economics · Honesty · Humanities · Perception · Personality · Political science · Politics · Population · Socioeconomic status · Sociology · Welfare economics · Cultural and political discourse analysis · Demography · Psychology · Social Psychology

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Open DOIOpen Access