Javiera Reyes
Biographic Data
| ID | 8758002 |
|---|---|
| NAME | Javiera Reyes |
| GIVEN NAMES | Javiera |
| FAMILY NAME | Reyes |
| SIGNATURE | REYES J |
| AFFILIATIONS | University of Chile |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Personalidad de marca de los partidos políticos en Chile
This study examines the adequacy of the notion of brand personality (Aaker, 1997) in the field of Chilean political parties, measuring their perception in a sample of university students. It is shown that this concept has an adequate validity of construct and reliability, observing a structure of five dimensions (honesty, capacity, up-to-date, energy and uniqueness) similar to that reported in previous studies (Smith, 2009). Additionally, an expl…
No prominent works on this page.
Personalidad de marca de los partidos políticos en Chile
This study examines the adequacy of the notion of brand personality (Aaker, 1997) in the field of Chilean political parties, measuring their perception in a sample of university students. It is shown that this concept has an adequate validity of construct and reliability, observing a structure of five dimensions (honesty, capacity, up-to-date, energy and uniqueness) similar to that reported in previous studies (Smith, 2009). Additionally, an expl…
Art (1 works) · Cultural and political discourse analysis (1 works) · Demography (1 works) · Economics (1 works) · Honesty (1 works) · Humanities (1 works) · Perception (1 works) · Personality (1 works) · Political science (1 works) · Politics (1 works)