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Peter Jakubowicz

Biographic Data

ID4911218
NAMEPeter Jakubowicz
GIVEN NAMESPeter
FAMILY NAMEJakubowicz
SIGNATUREJAKUBOWICZ P
AFFILIATIONSThe Chinese University of Hong Kong, Hong Kong
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS3
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2013
H-INDEX1
  • Internet Mercenaries and Viral Marketing

    Mei Wu, Peter Jakubowicz et al.•BOOK•Internet mercenaries and viral…•2013•Cited by: 3

    This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing

  • Internet Mercenaries and Viral Marketing

    Mei Wu, Peter Jakubowicz et al.•BOOK•Internet mercenaries and viral…•2013•Cited by: 3

    This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing

  • Internet Mercenaries and Viral Marketing

    Mei Wu, Peter Jakubowicz et al.•BOOK•Internet mercenaries and viral…•2013•Cited by: 3

    This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing

Advertising (1 works) · Business (1 works) · china (1 works) · China (1 works) · Computer Science (1 works) · Digital Communication and Language (1 works) · Digital marketing (1 works) · Internet (1 works) · Internet Marketing (1 works) · Marketing (1 works)

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