Internet Mercenaries and Viral Marketing
The Case of Chinese Social Media
Bibliographic Data
| ID | 7500619 |
|---|---|
| Authors | Mei Wu (0000-0002-8137-6936, University of Macau, Macau, corresponding author), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University) |
| Year | 2013 |
| Pages | 314 |
| Publication date | 2013-09-30 |
| Open Access | No |
| Type | BOOK |
| Venue | Internet mercenaries and viral marketing (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/978-1-4666-4578-3 |
| OpenAlex | W2496440792 |
| Open Library | OL31146600M |
| ISBN | 9781466645783 |
| Language | EN |
| Citations received | 5 |
This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing
Advertising · Business · China · Digital marketing · Order (exchange · Perception · Perspective (graphical · Political science · Social media · Sociology · The Internet · Viral marketing · World Wide Web · Computer Science · Digital Communication and Language · Media Studies and Communication · Psychology · Social Media and Politics · Internet · Internet Marketing · Marketing · Public relations · Social aspects · Social conditions
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,45 |
| Citation span | 2015 - 2024 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |